A creative sharing of industry information flow advertising that you absolutely cannot miss

The general workflow of daily information flow advertising : audience demand analysis - targeting method setting - creative material writing control - landing page transition - guiding lead conversion - long-term transaction tracking

“ Creativity Matters ” in These Six Everyday In -Feed Ads Workflows. " The main user group of information flow is potential users ." Bidding is the user actively receiving information, and information flow is the user passively receiving information. Therefore, it is necessary to pay special attention to the production of creativity and use creative materials to awaken the needs of potential groups, thereby generating clicks. As a type of display advertising, the freshness, relevance, diversity and periodicity of the creative ideas of information flow will have a direct impact on the advertising effect.

Next, this article will share creative cases of information flow advertising in the two industries of mobile games and education to help everyone better master information flow advertising creativity.

For celebrity endorsements , it is best if the celebrity endorser can blend in with the game style. The recently popular mobile game "Wulin Wai Zhuan" was endorsed by the most popular and traffic- heavy boy band at the moment - NINEPERCENT. By leveraging the celebrity effect and combining it with overwhelming advertising, it took the top spot on the App Store's free game list two days after its launch. The stars have contributed a lot to achieving such impressive results.

The IP sentiment route can use classic character images or classic images. It is also a mobile game "Wulin Waijia". Its IP of the same name comes from the classic hit TV series "Wulin Waijia". The game uses scene rendering and character modeling that are familiar to everyone in film and television dramas. The overall picture of the game has a sense of familiarity and age, which attracts players.

Taking advantage of the festival , NetEase's parkour game "Tom and Jerry" was launched on June 1, 2015, just in time for Children's Day. On the third anniversary of the mobile game "Tom and Jerry", the marketing promotion took advantage of the " Children's Day" and the classic animation IP "Tom and Jerry", which is a memory of many adults, and was full of nostalgia and fun.

With the help of social communication , the mobile game " Battle! Onmyoji Animoji launched in the recent update of Onmyoji . iPhoneX players can find the "Appearance" button in the game Shikigami Record, choose a character, make their own exclusive emoticons , interact with friends, and spread social information. The emergence of this interactive gameplay enhances "Battle! The social attributes of "Onmyoji Arena".

The preface of the copy highlights the price of the course, which greatly controls the spam traffic. On the other hand, it uses "gaining high-end connections" as the pain point to attract users to click. Unlike all information flow ads, it does not use real scenes as materials, but uses a promotional picture as background material, which has a better overall visual effect.

The advertisement focuses on extracurricular training and tutoring, and uses words such as "core test points", "improve scores", "academic masters", and "excellent students" as the copy. On the one hand, it highlights the value of the product itself, and on the other hand, it hits the needs of users to generate clicks.

A local swimming training institution with a parent-child theme displays native content to surrounding potential users based on age, gender, interests, mobile phones and other dimensions. Usually, mothers pay more attention to cultivating their children's interests and hobbies. In terms of creativity, on the one hand, "special offers" are used to attract mothers' attention; on the other hand, "course value" is used to attract mothers' attention by telling them what their children can get; and at the same time, real-life photos are used to enhance the persuasiveness of creativity and gain the trust of the target group.

The purpose of creativity in the beginning is to hit the user's needs and attract the user's attention, and the solution is used as an insertion point in the end to attract the user to click. The advertising materials are based on scenes from students’ real lives, and combined with some APP features that can solve their pain points, it has attracted users’ attention to a great extent.

Taking the user group's pain point "low salary" as the creative insertion point has attracted the user's attention to a great extent, and then used attractive points such as "monthly salary over 10,000 yuan" to meet the user's needs, using the user's curiosity to form the click behavior.

When placing information flow ads , we must be clear that " what we are acquiring are potential users ", and base our placement on the psychological needs and characteristics of potential users, and be good at using materials that attract users as creative advertising displays.

The author of this article is @微斯敦营销 and it is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games