Weibo Fanstong advertising case sharing: Children's photography industry

Weibo Fantong advertising case for children's photography industry

Most new mothers are obsessed with babies, especially those born after 1990. After having a baby, they become crazy about showing off their babies. Not only that, now on the short video platforms Douyin and Kuaishou, you can often see many mothers posting baby videos. Generally, the number of views of baby videos that are well shot can reach millions. Some children become internet celebrities at a young age. In today's short video era, having a cute baby at home is also a very interesting thing.

The baby is so popular, which shows that all the mothers love their babies very much. Which parent does not regard his or her own child as a treasure? It is also to record every detail of children's growth. Taking beautiful photos of your children will be the most precious gift for their growth when they grow up.

The Weibo Fanstong advertisement launched by South Korea's moonbaby children's photography focuses on photography services for pregnant mothers and babies under 5 years old. This Weibo Fanstong promotion activity recruits more users to convert to the store and increase store traffic.

The advertisement is straightforward. The text is about the content of the event, including the scope of the event, participants, the event and its services, costumes, scenes and shooting, as well as gift giving. After reading all the information about the event in the text and then looking at the picture of the advertisement, which is a photo of a cute baby, you will be even more moved. Moreover, the event fee is only 29.9 yuan. What can you do with 29.9 yuan in Shanghai? Buying two cups of milk tea or drinking a cup of coffee is within the acceptable range for all users.

Click any link in the copy or click "Participate" in the lower right corner of the ad to jump to the ad landing page. (The landing page is very long so I won't take a screenshot here). From the landing page, we can see that the gimmick of the event is mainly the four-year store anniversary event. Below are several discount methods. Different users have different discounts, such as pregnant women, babies aged 0-5 years old, babies aged 28-34 weeks, etc. There are also gifts for visiting the store. Users will have priority to receive a gift after arriving at the store. Further down is the form for collecting customer information. Users can choose the type of photo, such as: newborn photos, hundred-day photos, one-year-old photos, pregnant photos, parent-child photos. After the user checks the photo type, fills in the form information and submits it, they can participate in the event.

Since the activity has a certain geographical scope and target population, advertisers must set the delivery area and other tags in the advertising background to accurately deliver the advertisements when placing advertisements.

Use activities to attract users, use forms to retain customer information to increase advertising conversion rate, and better increase store traffic. Yesterday, the editor also shared a similar children's photography advertisement. The content of the advertisement is similar, so advertisers can refer to the case to optimize their advertisements when placing advertisements.