What’s the secret to quickly gaining followers on Douyin? A must-see for operations!

The sudden outbreak of the epidemic in 2020 destroyed many offline physical stores. New online money-making models such as live streaming, knowledge payment, and product display have emerged under the impetus of short videos. Tik Tok short videos are no longer the single entertainment presentation mode of the past. It is an important turning point for many people to get rich, and it is also an important bridge to build demand and production models.

If we were to award the title of national-level app for short videos, Tik Tok would definitely be the pioneer. As of January 5, 2020, the number of daily active users of TikTok has exceeded 400 million.

From January 2019 to date, the number of daily active users of Douyin has increased by 150 million. At the Douyin Creator Conference that just ended, as of August, the number of daily active users of Douyin has exceeded 600 million. In the past year, more than 22 million people earned a total of more than 41.7 billion yuan on Douyin.

It is conceivable that the revenue brought to the operators by Tik Tok short videos is very considerable, and the monetization of short videos has become an irreversible Internet business model.

The prerequisite for monetization is that you must have enough fans. Today, Jun Ge will share with you some practical tips for increasing fans!

1. Vertical Account Positioning

Many impatient friends think about selling goods and doing live broadcasts without having any fans, without positioning their accounts well. The result is a loss of fans and no video playback. If you are not lucky enough to increase your fans overnight, then Jun Ge still recommends that you first position your account vertically. You can't eat hot tofu in a hurry. If you observe those big fans, you will find that other people's account positioning and content must be vertical. Now is not the traffic bonus period of Douyin. If you want to easily increase fans and realize it, it is not a one-time thing. Although the bonus period has passed, the content upgrade period has come. Isn’t it a surprise that God has closed a door for you and opened a window for you? Account content positioning is very important. If you do a good job of account content positioning, you will have traffic.

What are the benefits of vertical account positioning?

1. Basic fan increase

There are many people working in the same field on Douyin. For example, if you search for food, you will find a lot of accounts about food. At the same time, if you search for content about education and parenting, you will find a lot of accounts of the same type. So if you make food and also post content about technology, the direct consequence will be losing followers. Therefore, vertical content is the key to increasing followers

2. Help to become popular

The positioning of your account is the key to becoming popular. The recommendation accuracy of the Douyin system is very high. If you usually pay attention to food-related content, the system will automatically recommend other food-related works to you. Of course, funny and drama-related works will also be recommended. These are all calculated by Douyin through big data. Recommended based on user preferences.

2. Optimize video content

Content is king, and high-quality video content is the basis for increasing followers. Currently, content related to comedy, food, life technology, sitcoms, music, etc. is more popular among users. The purpose of users watching short videos is to relax. If your video content can bring happiness to users, they will naturally follow you. For example, there are two Douyin accounts with a large number of fans: Duoyu, Maomao Sister, and Xiaofanfan. The content of their videos is positioned as funny, which is achieved through the continuous accumulation of fans and the final monetization.

3. Creative copywriting

Video content is an important support, while video copywriting is the finishing touch of the video. The auxiliary role of copywriting to the video is crucial. The copy should be consistent with the video content, be able to resonate with people, and be a good match and connection with the video.

Steps to writing high-quality video copy:

①Accumulate materials, accumulate copywriting materials, and use them reasonably

②Conceive the copywriting framework

Before creating high-quality copywriting, you must have a framework specification. In simple terms, it is a writing outline arrangement and general outline of your copywriting.

③Select and organize key information

Screen and organize the framework content to determine the general text information

4. Reasonably take advantage of the hot spots

Pay more attention to the popular video content on Douyin, and add popular related topics to the video content you create. Popular topics and popular music are the key factors in riding on the hot spots. The latest hot topic content can be directly seen in the Douyin search box. These contents are officially recommended. As long as you catch the last train of this wave of hot spots, the platform will naturally support and recommend your work. At the same time, Baidu's hot searches, Weibo's hot searches and Douyin's hot searches are interconnected, and we must learn to use the hot topics of other self-media.

Notes on using hotspots:

1. No matter what kind of popular music you use, you must keep the content optimized in your video, and remember not to post any video content related to negative energy

2. Hot topics are time-sensitive. When chasing hot topics, you should rationally judge their value. Blindly chasing hot topics will lead to a decrease in account weight.

3. When using hot spots, you must do it correctly. Don’t copy them mechanically, but add your own content. Otherwise it will make people aesthetically fatigued

5. Grasp the video release time

In fact, there is no accurate answer about the best time to post on Douyin. You can post it when your videos have been posted recently and have received more likes. You can also post it based on the work and rest schedules of most people, such as lunch time at 12 noon, get off work time at 6 p.m., and after dinner at 21:30 p.m. These time periods are the important time periods when users concentrate on posting on Douyin.

The above are the key techniques for increasing followers on Douyin. That’s all for today’s sharing. The last point is to continuously produce high-quality video content. For users, increasing fans is the core force of monetization and the primary condition for monetization. Mastering these key skills in the process of operating Douyin can help you save costs and energy.