B station’s precise traffic layout method!

In the past two years, friends who have made short videos should all know that Bilibili is actually a video platform, right? Its traffic is huge.

The quality of the people at Bilibili is very high, and it is mainly composed of young users.

And for our friends who do marketing, Bilibili’s weight on major search platforms is very high, and the source traffic through Baidu search reaches more than two million every day.

In addition to external search sources, there is also the site's own traffic, so the overall data of Bilibili is of very high quality.

So what are its traffic entrances?

It is mainly divided into on-site search traffic and on-site recommendation traffic, such as the homepage with different faces for different users.

Based on each person's browsing preferences, the system automatically recommends precise groups of people to you.

Another one is the off-site traffic I just mentioned, which is the ranking traffic from major search engines.

So you can see that the demand for skin care is very high.

The number of views can reach several million, right? The users here are mainly young people.

Therefore, as long as our video meets this demand, its traffic exposure will be very good.

First: Account issue

Let’s start with our specific operation process. First, let’s talk about the account issue.

For an account, you can register with your mobile phone number. After registration, it is divided into different levels.

You start at level 0, and each time you reach a level, different permissions are opened.

Therefore, after registration, we should not answer questions and upgrade immediately. We should at least wait until the next day to do so.

This test has 100 questions, and you will pass as long as you answer 60 of them correctly.

If you are too lazy to do it yourself, you can go to Taobao and find someone to help you answer the questions.

It only costs two bucks. Of course, if you need batch operations, it is recommended to purchase an account directly.

I would like to add here that before publishing content, everyone must maintain an account.

The process of maintaining an account is also very simple. Just spend about ten minutes on Bilibili every day.

Just browse, like, comment, or post comments normally, right? It will take about 5 days for you to maintain the account and then you can publish content.

After the account is created, the avatar and nickname of this account need to be modified.

The avatar can be a cartoon or a real photo.

The nickname was changed to skin care teacher, because we attract traffic by outputting value.

Therefore, for our information, we definitely need to make a complete personal IP number.

Second: Content creation layout issues

So the first choice for B station’s content creation is definitely real-life shots, as they have the best effects.

Because if real people appear, it will be good for the fans.

They will have more confidence in you and trust you more.

And the system recommendation volume is also very good.

For example: When we look at videos like this featuring real people, we find that there is actually nothing special about them, they are so ordinary that they cannot be more ordinary.

Even though the video doesn't have any subtitles, such an ordinary video can have 35,000 views.

So Bilibili has a lot of traffic, so everyone can make some careful arrangements.

As for the video content, we are definitely vertical and focus on delivering skin care knowledge.

Similarly, we can move to other platforms, such as Xiaohongshu, Douyin, and Kuaishou.

Just organize some high-quality content and then tell it again in your own words.

If real people appear on the screen, I will tell you some specific operational details.

First of all, the content structure of the video can be roughly divided into three parts: beginning, middle and end.

The beginning of the video should be about 2 minutes long.

For example, you can briefly introduce the theme of this sharing, and then the content in the middle is mainly a sharing of main points.

The focus of the video is on the middle part for sharing, and the ending part can be a summary of the video and a preview of the next content.

It is recommended that the length of the video be controlled within 10 minutes, and no longer than 15 minutes.

Because the video is too long, many people don’t have the patience to watch it in its entirety, and this is something we need to pay attention to.

Then for post-processing of the video, you need to learn some video editing.

For example, to add some special effects to transitions, you just need to learn the basics.

There are many commonly used video editing tools, such as Jianying, Kuaijianjie, PR, etc. These tutorials can be found in Bilibili.

Of course, in addition to real people appearing on screen, we can also create pseudo-original works. For this purpose, we can move pseudo-original works to major video platforms.

In addition to moving content from domestic video platforms, there are also many platforms that move content from foreign video platforms.

For example, the well-known YTb is a foreign video website with very comprehensive materials.

You can basically find any kind of material you need, and it can be directly copied over to become an original video, which is very good.

In addition to videos, Bilibili also has an article column, which we can also make use of.

For example, publishing knowledge about skin care and acne removal, outputting value, or writing soft articles about acne removal, right?

At present, this article column has few columns, but the number of views is indeed quite large.

Because Bilibili itself has a very high weight in major search platforms, the articles published can easily be included in the platforms.

We can operate and divert traffic by dominating the screen with long-tail keywords.

Third: Drain traffic to WeChat

Account Signature

So how do we finally direct traffic to WeChat? We don’t need to leave contact information in the video.

Simply leave your WeChat, Weibo, or public account in your account’s signature.

You can even leave a URL. This is allowed by the platform and you can leave it anywhere you want.

I’d like to add another thing by leaving my contact information here when we are just starting to operate and set up our new account.

Don’t add contact information first. You can wait for a week or two until the account weight has increased and then modify and add it.

Comments

There is another way to attract traffic. You should all know that the comments on Bilibili have a pinning function after we release the video.

We can guide users to look at our homepage signature through comment interaction, or guide them to search for brand words in the comment area.

Or you can put the link in the comment area, so as long as our content is laid out, the traffic flow is very flexible.

Final summary:

First, don’t rush to leave contact information in the early stage of the account. Publish content first, and then set a personal signature after one or two weeks of improving the account’s weight through content.

Second, you can add long-tail keywords to the title of the video or article you publish.

Source: Lu Songsong's blog