How to leverage Moments ads to attract new users?

In recent years, China's construction output value has maintained a high growth rate. According to iResearch Consulting's "2018 China Internet Home Improvement Industry Research Report", the market size of the Internet home improvement industry reached nearly 300 billion last year. Huai'an MiTu Decoration has professional influence and brand awareness in the local engineering decoration field. It aims at the bonus outlet of Huai'an's local high-end home decoration, tries to create momentum through online traffic, kicks off the transformation of home decoration, and gains efficient exposure of local brands.

In the initial exploration of online promotion, Huai'an MiTu Decoration's first WeChat Moments launch immediately received an extremely high click rate of 5% . While the brand influence was deepened, the sales ROI was nearly 40% , which can be said to have achieved simultaneous benefits in the short and long term. To summarize the core of this advertising and marketing: brand promotion is the main focus, local home improvement transformation breakthroughs, and steady progress in customer acquisition and sales conversion.

01. Brand Background Overview

Since its establishment in February 2015, Huai'an MiTu Decoration has participated in major public decoration projects such as Huaiyang Hotel, Country Garden, Yuanrun Group Office Building, Jiangsu Jindian Textile, etc., and has accumulated rich project management experience and customer service reputation; the excellent rate of the projects undertaken reached 60%, and the qualified rate reached 100%, establishing a good social image and winning good economic benefits and social reputation.

Recently, Huai'an MiTu has focused on the local high-end home improvement market and is committed to improving its brand reputation in the industry!

02. Capture user demands and improve conversion efficiency in three aspects

2. Multiple buttons and smart forms accelerate lead accumulation

Afterwards, from "points" to "surfaces" , it covered multiple areas in Huai'an and surrounding cities, and increased the number of tags appropriately in terms of user interests and behaviors, bringing more brand exposure, more store visits and more orders to Mi Rabbit Decoration. With a cost of 5k, it can generate 200k profit. MiTu will continue to harvest high-quality customer orders and go further on the road of business transformation in high-end home improvement!

03. Advertising tips for home improvement industry

The N-grid outer pattern can not only use the minimum space to carry as many products as possible, but also help to create a visual impact and increase the click-through rate of advertisements . It is recommended to choose trendy decoration style pictures and brand-featured hardcover pictures as materials.

The copywriting should be high-end but not "tricky", and avoid using professional terms or long paragraphs. Preferential benefits or reward names with numbers are more conducive to attracting user attention and stimulating interest in clicking on advertisements.

The landing page can appropriately add a panoramic display of the decoration to make the products and services more transparent and gain user trust. Appropriately increase the conversion buttons to allow users to contact advertisers more directly and efficiently, reduce the difficulty of communication between advertisers and target customers, and increase lead retention .

For local brand promotion with strict cost control, a small amount of testing should be carried out first, and the test data should be reviewed immediately. Optimization and appropriate relaxation should be made in terms of delivery time period, bidding situation, targeted tags and other dimensions to strive for more exposure and conversion .