Top 6 latest Christmas advertisements in 2020, the creativity is amazing!

As a traditional Western festival, Christmas has always symbolized reunion, gathering and happiness.

Under special circumstances this year, many people are trapped at home due to the epidemic. Although I can’t go out and have fun, I have become more aware of the value of family love and companionship.

We've scoured the web for Christmas ads and rounded up the six biggest winners. Let’s take a look at this year’s biggest, most touching, cutest, most unique, most romantic and most surprising advertisements!

1. Biggest film: Coca-Cola

Coca-Cola is wealthy enough to invite Oscar-winning director Taika Waitit to direct the filming of the entire blockbuster.

In order to fulfill his daughter's Christmas wish, the loving and domineering father embarked on a thrilling journey to the North Pole with a letter in his pocket.

Despite climbing up icebergs and diving into the deep sea, this amazing dad had no complaints, just to personally deliver his daughter's letter to Santa Claus.

However, after reaching the North Pole after going through so much trouble, the father was disappointed to find that Santa Claus had gone out to work and was not at home.

Fortunately, Santa Claus showed up in a Coca-Cola truck, personally sent him home, and let him unfold the letter written by his daughter - it turned out that his daughter's Christmas wish was to spend Christmas at home with her father!

The father was moved and hugged his daughter. Is there anything warmer than spending time with your family during the cold winter?

No matter what holiday it is, the best gift for our family is our company. Just like the lyrics say, all I want for Christmas is you~

2. The most touching: Disney

Disney is so good at bringing back memories! A Mickey Mouse doll, passed from grandmother to granddaughter, connects the memories of two generations.

When Grandma Lola was little, she received this adorable Mickey Mouse doll and treasured it.

After her granddaughter was born, Lola accompanied her through her happy childhood, and the Mickey Mouse doll witnessed countless beautiful memories.

But as the granddaughter grew up, her relationship with her grandmother Lola became increasingly distant. Now, the tattered Mickey Mouse doll with one ear missing can only make Lola sigh that things have changed.

After the granddaughter returned home, she saw the Mickey Mouse doll thrown on the table. She recalled the harmonious times she had with her grandmother and reflected on her own indifference to her family.

Finally, she helped Lola sew Mickey Mouse's ears, and the two hugged each other happily. This was the best Christmas gift!

So, young people, while running fast, don’t forget to look back. Our families may be waiting for the moment when our eyes meet.

3. The cutest: McDonald's

This time, McDonald's actually saved the autistic teenager with delicious food? It seems that the stories of foodies are always very unique.

At the beginning of the advertisement, an internet-addicted teenager is surfing the Internet. However, when his mother came in and greeted him with a smile, he looked gloomy.

On Christmas Eve, the two went to the Christmas market. The mother wore a deer antler hair accessory and made faces at the little boy, but the little boy still walked away without giving her face, which made the mother very disappointed.

However, the boy's cold mask was still broken by McDonald's. It turned out that he didn't really hate his mother, he just couldn't show and convey his inner emotions freely.

After returning home, the little boy bravely took the first step - actively expressing his concern to his mother.

In the end, the little boy and his mother successfully reconciled and the two shared a warm hug by the fire.

Sometimes, food can indeed serve as a bridge of communication. The two of them relaxed and sat face to face, with fried chicken in one hand and a drink in the other, as if all problems could be solved.

4. Most Personal: John Lewis

John Lewis has always been known as "the department store that is best at shooting advertisements", and its annual masterpieces are highly anticipated. This year, it teamed up with its supermarket brand Waitrose to produce this creative video.

Overall, the theme of this commercial is "As long as everyone gives a little love, the world will become a beautiful place."

but! John Lewis can't just make clichés like this. The real selling point of this video is the ever-changing style of painting.

From clay figures to cartoon characters, from humans to animals, the whole video is unpredictable, making the audience dazzled and expectant.

However, the theme throughout the film has always been "give a little love", and all the characters are helping each other. Especially this year when the epidemic is raging, this love becomes even more precious.

5. Most romantic: Pandora

When it comes to Pandora, everyone’s first reaction must be exquisiteness and sparkle, and as a Christmas gift it is even more romantic.

At the beginning of the film, the male protagonist appeared in the Pandora store and made a happy purchase.

Along the way, the male protagonist happily sang and greeted every passerby, and his cheerful singing made the audience look forward to it.

The highlight is here! The hero came to the skating rink and handed a gift to the heroine——

Finally, the heroine’s sweet smile brings the advertisement to a perfect end. The romantic atmosphere throughout the whole process really hurts the hearts and wallets of single people...

Although gifts are just one way to express love, why not prepare a gorgeous surprise for your partner on such a romantic holiday?

6. The most reversal: IKEA

The name of IKEA’s Christmas advertising blockbuster is actually "Waste"? It's really puzzling, but I couldn't help but click in to find out.

At the beginning of the film, the little boy looked at the sky with horror.

After a loud bang, all kinds of food fell from the sky. Half-eaten pizza, rotten cheese, peeled oranges... these huge objects were thrown madly on the snow, scaring passers-by to run away.

The little boy who was chased by the orange ran all the way and rushed back home quickly.

As soon as he opened the door, he saw his mother dealing with the leftovers from the Christmas party. The good fruits were ruthlessly thrown into the trash can, and the mother didn't think there was anything wrong with it.

After a conversation, the little boy successfully convinced his mother, and the two of them took out storage boxes, packed up the remaining ingredients, and then neatly put them into the storage boxes and put them in the refrigerator.

Therefore, this IKEA advertisement is not just for selling food storage boxes, but more for calling on everyone to protect the environment and save food. It can be said that it is full of social responsibility!

Final Thoughts

In fact, if you watch to the end, you will find that these advertisements still play the emotional card . Whether it is family, friendship or love, they resonate with the audience by telling touching stories.

Even if it doesn’t directly sell products, it can make the audience feel good about the entire brand , which is the meaning of brand marketing.

Author: Canva Design

Source: Canva Design (canvadesign)