Private Domain Operation: How to get 100% of your friends passively added?

When it comes to private domain operations , the problem that ultimately needs to be solved is traffic. Where is the traffic? Where to get it? So what is traffic? Some people may say that traffic is: number of readings, number of fans, number of likes, number of views, retention, conversions, 100,000+, popular articles, etc. Are you sure this is traffic? The number of readings, fans, likes, etc. just mentioned are actually general traffic, not precise traffic.

The essence of traffic is flesh-and-blood users. In other words, behind every piece of traffic, there is actually an individual, a living person with needs, and this is the traffic.

In terms of how traffic is obtained, it can be divided into two types: active traffic and passive traffic.

From the perspective of traffic channels, it can also be divided into two types: private domain traffic and public domain traffic.

Active traffic: refers to users actively adding WeChat and joining WeChat groups, such as posting to Moments to build a personal image, creating new groups, displaying posters, including placing QR codes on express packages, WeChat red envelope rebates, public account articles and other methods!

Active traffic generation requires value transmission, accumulation of valuable content to attract users to add followers, or investment of a certain amount of money. Relatively speaking, it requires higher operational capabilities and practical experience.

There is a consumer who knows your store. One day when he needs your product, he will come to your store and buy it directly. Then this consumer is active traffic.

For example, if you open a convenience store in your own community, when the residents of this community need to buy oil, salt, sauce, vinegar and tea, they will first consider the nearest store and take the initiative to come to your store to buy. The users who come to the store to consume are your active traffic.

Passive traffic: It does not mean doing nothing and waiting for traffic to come to you automatically. What we call passive traffic refers to the traffic that can be continuously acquired by actively adding customers through simple operations without spending a lot of time and energy on maintenance in the later stage.

It means actively adding friends, and fans passively do so by actively searching for WeChat groups, WeChat accounts, phone numbers, etc. to add friends.

Whether it is active or passive traffic, we need to spend time and energy to obtain it. The only difference between them lies in the method and degree of difficulty. If you hold the mentality of getting something for nothing or taking shortcuts, it would be strange if you can do it well.

Private domain traffic: When it comes to private domain traffic, most people explain it as follows: it refers to traffic resources that companies can operate independently, use freely and repeatedly without paying, and can access directly at any time. It is a private asset of traffic.

Private domain traffic is a concept that is relative to public domain traffic. Private domain traffic is traffic that is independently owned by an enterprise or individual, is free, can be freely controlled, and can be used multiple times. For example, official accounts, WeChat, corporate WeChat, QQ accounts, own apps, etc.

To put it bluntly, these are users with whom we can repeatedly reach, endlessly "harass", communicate with them at a high frequency and efficiency, and obtain information feedback. This is what is commonly referred to as private domain traffic.

Public domain traffic: refers to public users that everyone obtains through public platforms. For example, various platforms such as Baidu, Tencent, Taobao Jingpin, Toutiao, etc. are all public domain traffic platforms.

In the Internet era, users' attention is highly dispersed. There are countless traffic platforms such as Douyin, Kuaishou, WeChat, Weibo, Bilibili, Xiaohongshu, Zhihu, and Miyou. Traffic has shifted from offline scenarios to PC traffic and mobile traffic.

The high degree of dispersion of traffic means that the cost and difficulty of acquiring traffic increase. No traffic means no conversion and no transaction.

How to get free friend resources and join targeted WeChat groups!

After finding the WeChat group and WeChat account, how to make users willing to accept the friend request!

How to avoid WeChat risks and acquire customers over the long term!

1. Read the group rules and follow them

After finding the WeChat group and successfully joining it, first modify your personal notes according to the group rules. Most groups require members to make notes: nickname + region + industry, nickname + industry, **mom + occupation, nickname + **skin type, etc.

A professional member of a group should read the group rules before joining the group. If the group rules do not have clear requirements, you can use the nickname + industry, which reduces the risk of the group owner removing the group chat during investigation.

Another idea for nicknames is to position yourself as a manager or entrepreneur, such as general manager of a company, founder, partner, number one in marketing, etc. The more precise and impressive the label is, the more attractive the in-group effect will be.

2. One-click triple click after changing nickname

After modifying the nickname settings of your personal group, you need to do three things simultaneously.

First, pin this group to the top;

Add group address book to facilitate group messaging;

Display the group nickname to facilitate viewing the group members' comments.

3. Pave the way by introducing yourself before joining the group

Many people like to lurk after joining a group. It is recommended that you become active first, take the initiative to speak and say hello, prepare more than a dozen different sets of words in advance, and decide what to post based on the WeChat group you enter. But don’t post as soon as you join the group. Post a self-introduction at least half an hour later.

When introducing yourself, you must show your strengths and abilities and tell everyone how awesome you are. This will attract everyone's attention and someone may even take the initiative to add you as a friend. The purpose of introducing yourself in the early stage is to make yourself familiar to others so as not to be awkward when adding others later.

After the introduction, send out two or three small red envelopes. It doesn’t cost much money, the main purpose is to attract everyone’s attention. For most group owners, they will welcome such people to join the group because you are helping them to liven up the atmosphere in the group.

4. Actively interact and participate in more activities

Do not add people immediately after joining the group. You may be kicked out or reported easily, and the approval rate will be lower, which poses a greater risk to your account.

Join the group first and actively participate in the activities organized by the group owner. When the group owner or other people are speaking, cooperate more and interact. The first step to building trust and connections is interaction. The cost of communication is actually very low.

For people who are in professional groups, chatting with group members is their job. In addition to regular chatting, they also need to learn how to support the jokes! Don’t be stingy with your praise for others, and interact and like their speeches more often. When the frequency of your interactions with group members increases and you give compliments many times, adding friends can be approved in seconds, and basically there is no need to add too much words.

5. Interact more and get red envelopes to pave the way

Don’t lurk when you join a group. Red envelopes are the best tool to pave the way and are the ultimate goal. The best thing about WeChat groups is sending red envelopes to the group. One red envelope can attract at least 20% of the attention of group members. What matters most about red envelopes is not their size, but their quantity – the frequency with which they are given out.

If you join a group of moms, and send out red envelopes every now and then, you don't need to share any useful information. If you send it out a few times, people will become curious about you. Especially for those who express their gratitude after receiving the money, if you reply a few more times and then add them as friends, the approval rate will basically be 100%. After all, it is easy to be reluctant to give in when you take money from others.

6. Screen accurate users and actively add people

The purpose of joining a group is to add friends, but adding people requires screening. Adding people from the beginning to the end of the group address book is completely undesirable and is more likely to increase the risk of the number.

1. Established a relationship with you

This is the first priority of screening. No matter if they have received your red envelopes or liked your posts in the group, these people all have an impression of you.

2. Four things to look for when adding friends

1) Look at the nickname

If the group owner and group rules require group notes, then you can know what each person does and whether it is consistent with your business through each person's nickname note.

2) Look at the profile picture

If you are recruiting a team leader, you should give priority to four types of avatars, namely parent-child avatars, female avatars, beautiful landscape photos, and cute pet animal avatars. Especially the mother and child portraits and personal female portraits, these are the most suitable candidates for WeChat business agents.

3) Thirdly, gender

Only women are suitable, not men. If you want to be an agent, become a shopping fan, sell courses, etc., remember that women are always your first choice. It is difficult for men to convert in this field. However, in financial management, automobiles, technology and digital technologies, men have more advantages than women.

4) Check your friends circle

There are many status updates in Moments, so give priority to adding friends who are more active in Moments and keep updating frequently, which at least shows that they have the intention to post. For group members who have not updated their Moments for half a year, it is difficult to obtain effective information that is beneficial to themselves from their Moments, and it is also difficult for them to become your customers.

On the contrary, those friends who already share products on WeChat Moments have the desire to share, the ability to execute actions, the courage to try, and the bold cognition. They are more likely to succeed in conversion and are easier to communicate with.

In addition, the words used to add friends must also be edited specifically to increase the approval rate. Adding friends to a group is a long process, but if the target users are very precise, this method of adding friends to a group can still be an effective way to acquire customers.

Especially for ToB business, all employees need to participate in mixing groups, adding people, and conversions. If you are doing ToC sales, you need to expand your circle, the volume should be large, and the more vertical the better. For example, if you are doing shopping or skin care, then it would be more appropriate to find groups specifically for moms, gossip, special offers, etc.

7. Four major traffic acquisition methods

1. Industry paid circle

The paid circle in this industry is one of the best ways for us to obtain high-quality traffic.

Because people who are able to join the paid circle already have the awareness of paying and a strong desire to learn actively. As long as the product or project is good enough and attractive enough, they will be happy to add you actively.

Common paid circles, such as paid WeChat groups and QQ groups, paid circle apps, forums, knowledge planets, reading club memberships, etc., all you need to do is to be more active, proactively and professionally help people answer questions after joining. When you can help most users, they will take the initiative to contact you and add you.

2. We-media soft articles and videos

Updating self-media videos is one of the most common ways to obtain traffic.

Although it is impossible to gain a large number of fans overnight, long-term persistence will definitely pay off. Although it is not the most effective method, it has a high degree of accuracy and can be converted later. Therefore, it is necessary to output high-quality content every day and distribute it on multiple platforms across the entire network.

3. QQ Group

QQ group traffic diversion mainly focuses on optimizing group rankings and increasing the weight of search results. The more active people there are in a given month, the more users will be attracted.

First, give the QQ group a name. A good name will allow fans to find it easily by searching. Then, collect the latest updated VIP TV series or movie resources, classify and package them, and finally use Tieba, forums, etc. to publish ** TV series or ** movie resources, and reply with a small account: You can get ** film and television resources for free in the "****" QQ group. Friends who have needs will definitely add and consult about TV series or movies. Similar lines of speech can be used freely. If some netizens ask questions or seek certain resources, you can directly leave a message to reply.

4. E-commerce platform

As we all know, e-commerce platforms emerge in large numbers every year, such as Taobao, JD.com, Pinduoduo, Zhuan Zhuan, Xianyu, Vipshop, Huasheng Diary, Xiaohongshu, etc.

How to use e-commerce platforms to passively acquire traffic. For example, Xianyu mostly displays a picture poster with QQ or WeChat, and after clicking on the details, it guides you to add QQ for consultation. Create an account to upload your own products, prepare the copy and pictures, and encourage people to add you on QQ or WeChat. Set up the chat to automatically reply with "Sorry, I'm not online often. I'd like to understand you. Please add me *****." However, if you have enough time, try to get real-person replies to encourage people to add you as followers, and the conversion rate will be higher.

How to obtain active traffic and where are the users?

1. Baby products - Who needs them - Baby's parents, relatives, elders - Where - Pregnant mothers, hospital obstetrics and gynecology departments, mothers' forums

2. Student supplies - Who needs them - Parents - Where - At the school gate before school is over

3. Cosmetics - Who needs them - Different prices, different customers - Where - University or office building, aerobics, whitening and skin care bar, etc.

4. Real estate agency - who needs it - where are the people who rent houses - Beike, Lianjia, 58.com, Ganji.com

Author: Operation Favorites

Source: Operation Favorites