What is a high-quality Baidu promotion account structure?

1. Overall flattening

That is, don’t just establish one promotion plan and don’t put all your eggs in one basket. We need to disperse the losses caused by the deficiencies in our promotion plan.

We need to reasonably plan different promotion plans based on our products and company business. This will be more targeted. More importantly, we can reasonably adjust our promotion focus according to different businesses.

For example, for key words, we can extend the promotion time, use sub-matching bidding, adjust different automatic bidding ratios, promote words in different regions separately, set different promotion budgets, add different negative words, set different creative display methods, etc.

Another benefit of the flat structure is that it helps us to have clear classifications, so that creative writing is more targeted and it is easier and more friendly for search engines to understand our product architecture.

2. Clear classification

Just like doing SEO optimization, the first is the main keyword, then the column keyword, and finally the long-tail keyword. The biggest purpose of this is to help users quickly find what they want on our website.
The classification of Baidu promotion account structure is actually the same, allowing search engines to quickly know our account and product architecture, which is very helpful in improving quality.

Our promotion plan can be classified according to different product categories, or different business structures, or according to different regions, different times, and the popularity of keywords. Of course, the premise is that the classification is meaningful, and the most important thing is that it is beneficial to business promotion.

3. Business related
The purpose of all our account structure optimization is to serve our business, so the account structure is based on actual business, which is valuable, for example:

A. Brand word plan: We can set up a separate plan for our own brand search terms to prevent competitors from using your brand words and causing user loss.

B. Competitive keyword plan: Your competitors’ target users are also your target users, so the traffic from searching for your competitors’ brand keywords can be used to your advantage.

C. Hot word plan: The keywords of the company's main business also have the highest conversion rate, so we should increase our efforts to focus on promotion.
Of course, we can also combine many valuable promotion plans according to business needs, which depends on the product thinking of the operator.