Soul product analysis!

Contemporary young people use social software - yesterday they were tired and didn’t want to use it anymore, so they just uninstalled it; today they are ready again, so they install it back with one click, and wow, they play with it until late at night. Today is my 987th day in Soul. Seeing it rising from the ground, hosting a banquet and about to go public, I, a guinea pig, came to restore the real Soul from the perspective of a senior user.

1. Society is a cave and loneliness is the exit?

At the end of 2018, I started playing Soul because I was bored after quitting my job. At that time, all the people I matched with were overseas students. Soul’s strategy of recruiting seed users from high-quality groups is a brilliant one.

With soul-based social networking as its main line, its interface is simple and advanced, and its functions are clear. Compared with the confusing and glamorous style of other social software, it has a clear winning temperament.

Are you lonely? Are you lonely? Soul's more than 10 million wandering souls are with you every night. To put it simply, soul social networking is to recommend peers with whom users are more likely to get along well based on psychological tests. The "somewhat" scientific content behind this is enough to crush the reputation of a certain detective for "photo-cheating" dating and a stranger for hooking up with someone.

Many men complained on Soul’s social platform, and it became a joke: Women who you don’t even look at in real life can just post a photo and get a bunch of guys to lick them. Male compatriots really don't know how lucky they are. It's not easy for Soul to attract so many girls. You know, Momo and Tantan have more girls than boys, and it's a mess with men in tears and women in silence.

Soul’s success is inseparable from the core mechanism of soul social interaction. What are the qualities of the soul? It is freedom and introspection. Young people have a free psychological space on Soul and can take a breath away from the social interactions with acquaintances. Here, all of Maslow's needs can be met (too much information, you can check them one by one here).

On Soul, young people match themselves with similar people, read each other's private lives in the social square, play games and chat with like-minded people in group chat parties, and get an immersive experience of making friends, browsing bars, and group travel in one stop. More importantly, all beings here are equal and shine in their own way.

Those who have the conditions can show off as much as they want, and those who don’t can just change their posture and still “show off”, for example – some people copying scriptures, repairing airplanes, taking pictures of the universe, checking in at the gym, writing 281 letters to their future girlfriends... Even middle-aged uncles who run convenience stores can become the treasures of young girls because of their unique philosophical thoughts on the trivialities of life.

People have found their psychological home on Soul. If you have a happy ending, you must thank the matchmaker Soul for posting a little red book; if you are divorced, don’t panic, just post a melon in the square first, more people will see it, and the sadness will be diluted. People who practice Taoism in real life and gods who relax on the Internet, here, nature and man are united and all gods return to their positions.

2. People you meet on social software must not be good people, right?

Good people and bad people are the same online and offline, but if you meet someone on social software, it is more likely to go astray. Who are the people who play Soul? According to my contacts, most of them are people living alone in big cities. A small number of married people are more Buddhist and want to talk more. Unmarried people make friends and fall in love as fate dictates, and most men are not resisting physical needs. In this fragmented era, most people chat once and then say goodbye. Contemporary young people are Buddhist, go with the flow, and have no strong sense of purpose.

What are they like in real life? The people I have met are generally friendly, and you can make friends with them while keeping a sense of propriety and ensuring safety. Many of my female friends used it to find a partner, but later uninstalled it after being harassed by some not-so-good people. In fact, people are the same, they just show different sides on different platforms.

During the epidemic last year, I conducted a comprehensive sampling survey on Soul on unemployed people in various industries. I could have written a book called "A True Record of Unemployment in Beijing during the Epidemic." On the other hand, I also unexpectedly saw a lot of realities. For example, the average salary in Beijing is really low. At that time, I was at the bottom of the company (in the Internet circle), but on Soul, there were so many people who made much less than me...

Soul not only makes people face reality, but also makes countless people lose themselves. A lot of people greet me every day, but I'm used to ignoring them. If we can't keep up a conversation, I'll switch to the next person. This leads to everyone being very proud - ordinary yet extremely confident! Now that's good, they look down on each other even more and just stay single.

3. It’s 2020 already and internet companies are still collectively selling advertisements?

Sooner or later, most users will be willing to pay to remove ads. How will we make money then?

Soul started accepting advertisements in 2020. From using photos taken by users as the startup screen to changing to the current advertising startup screen, this has been planned for a long time and has taken several years. Soul is also praised as a benchmark because of its soft advertising, but I believe that soft advertising is just a process, and good advertising will eventually be the result.

Good advertising is not called advertising, or in other words, advertising may disappear one day.

There is a social software called Meetup abroad. Users only need to enter their zip code or city and the topic they want to meet about, and the website can help them arrange a time and place to meet. The transition from online traffic entry to offline in-depth services is inevitable in the transition from consumer Internet to industrial Internet. From online to offline, advertising will no longer be a harassment, but a mutual achievement and a need for each other.

What is good advertising? Arrange a time and place for people who want to fish, and provide fishing gear products. Users don’t hate the products and need them. For Soul, it can also package various artists on the software to debut, and even publish love letters from "love saints" on the square. You might say, doesn’t that make it an MCN? Don't panic, the Internet has no boundaries.

All businesses will be redone. This is the domestic window of opportunity, the basis for China's economic recovery, and the legendary major change that has not been seen in a century.

Douban, a veteran social software, focuses on building a content community. In recent years, it has continuously polished and launched products with its own style, promoted writing courses, etc. Douban’s literary and artistic attributes match the temperament of a coffee shop very well. If it opens an offline coffee shop, I wonder how many people will line up to check in? Soul’s temperament is very suitable for opening a bookstore, after all, it is a soul social interaction.

4. Future stranger social networking will extend offline, with diversified value

In 18th-century Europe, coffeehouses became lively intellectual and social environments. Newton's "Principia" and Adam Smith's "The Wealth of Nations" were both born in coffee houses. In 1990, British scientist Tim Berners-Lee created the World Wide Web with the intention of creating a social platform for the academic community.

The collision between scientists produces masterpieces, which are the results of promoting social progress. Nowadays, social interaction with strangers can only relieve loneliness? Being with people of the opposite sex is called loneliness, being with people of the same sex is called sociability.

Young people should not and will not always be trapped in social software, but will move into the bigger world. In the process of leading young people to go offline, social software will generate more urgently needed services and provide a larger source of income.

In the future, in addition to Youyueyue, social software can achieve more functions through cross-border cooperation, bringing together similar people in niche fields and activating more diverse values ​​through relationships between people.

In fact, many stranger social interactions have begun to create value through offline connections. Ctrip will organize people who book tickets to the same destination into a WeChat group to facilitate travel companions and asking for travel tips; last month, I chatted with a colleague on Soul for an hour at night about products, and also followed their official account...

Socializing with strangers should not just be a spice of leisure life, but should realize more practical value. After all, human beings are utilitarian and greedy.

Author: Xia Tian

Source: Wangzai5249