A complete analysis of the revenue sharing of 17 short video channels including Toutiao and Meipai

1. Information Client Channel

1. Toutiao

As a long-established self-media channel, Toutiao has basically not changed. His income mainly comes in the following ways:

• Platform share
• Revenue from platform advertising
• Rewards from audience
• Q&A rewards, etc.
• Thousands of people and 10,000 yuan plan
• Self-operated advertising

It should be noted here that the Toutiao channel only has a small amount of headline advertising revenue during the "newbie period" stage. If you want to get a share of the platform’s achievements, you must go through the “novice period”. The audience reward function and the 1,000,000 yuan reward plan are aimed at obtaining the "original" label for the content. Original content can obtain the "audience appreciation" function, which can generate additional income from article readers, and content marked as "original" can obtain more advertising revenue.

Among these profit-sharing methods, the one that deserves mention is the Thousand People and Ten Thousand Yuan Plan. In the next year, the Toutiao platform will ensure that at least 1,000 Toutiao creators will receive a guaranteed income of at least 10,000 yuan per month. There is also the opening of self-operated advertising, which is a very important function for e-commerce self-media accounts and e-commerce monetization self-media people.

2. Baijiahao

The main revenue sources of Baijiahao:

• Advertising revenue
• Self-operated advertising revenue
• User appreciation

Among these profit-sharing points, the opening of self-operated advertising requires the article quality to be relatively high. Advertising revenue and user appreciation revenue can be obtained as long as there are works published. In addition, Baijiahao has now begun testing the revenue sharing system, and some accounts will be invited to participate in the first batch.

3. Yidianzixun

The main revenue source of Yidian Zixun channel is platform sharing .

Yidian Zixun’s channel currently has a Dianjin plan, but it is mainly aimed at graphic and text self-media. If video creators on this channel want to earn income, they need to apply to the platform editor .

4. NetEase Media Open Platform

The main source of income for the NetEase platform is: platform sharing .

The way NetEase obtains platform revenue sharing is somewhat different from that of other platforms, mainly through the star rating system of NetEase platform. The account starts with zero stars, and when it reaches three stars , you will receive a share from the platform .

5. Penguin Media Platform : Tiantian Express , Tencent News

The main benefits of Penguin Media Platform are: platform share

The revenue of Penguin Media Platform comes from the effective traffic subsidies generated by Tiantian Express and Tencent News. To apply for the benefits of the Penguin Platform, you need to meet the following requirements:

1. After 30 days of registration, the account is officially put into operation (the status in the upper right corner of the backend is " Penguin ").
2. At least 20 articles were recommended at the same time (the number of recommended articles is greater than 0)
3. The quality of the articles (including video articles) is high, and the publication is consistent with the media positioning
4. No violation record

When the Penguin account meets the above conditions, you can apply for platform traffic sharing.

2. Online Video Channels

1. Big Fish

Dayuhao is a very popular video channel recently. It is a video advertising sharing and profit-making plan launched by Youku. Dayuhao connects the backends of the three platforms: UC, Youku and Tudou. The income of Big Fish Account is:

• Big Fish Bonus Upgrade. Up to 2,000 creators will receive creative bonuses each month
• Advertising revenue
• Traffic sharing

Since Dayuhao is an upgrade from Youku, Tudou and UC platforms, an invitation code is still required for registration. But if you already have an account on any of the channels such as Youku, Tudou, or UC. Can be upgraded directly.

To apply for the Big Fish bonus, you must make sure that your Big Fish account has passed the trial operation and has no operational violation record in the past 30 natural days. At the same time, Big Fish accounts that meet any of the following conditions can register to compete for the bonus.

1. The Dayu account must have been opened for ≥15 days and ≥5 short videos must have been published in the past 30 days.
2. Original protection function has been enabled
3. The cumulative number of subscribers is greater than 1,000

If you want to get advertising revenue, you must:

1. Five-star Big Fish;
2. The original protection function has been enabled;
3. The content recommendations and reading volume meet certain platform standards.

Any one of these will do. Currently, in order to share the traffic, the Dayu account needs to reach 5 stars .

2. Sohu Video (56.com)

Sohu Video is also a high-volume online video channel. Its main revenue sources are:

• Platform share
• Buy while you watch (platform advertising revenue)
• Share and earn money
• Sponsorship Reward Income

It is relatively simple to obtain platform share on the Sohu platform. The requirement is that original or copyright-licensed videos can be added to Sohu Video’s self-media and obtain platform share . The "buy while watching" feature is the advertising revenue that Sohu platform gives to creators. It is not only the revenue from channel advertising, but also includes the rebates for viewers who click on links to purchase products while watching the author's video ads.

The point of earning money through sharing is that the creator shares the video to channels other than Sohu Video, and other users jump back to the Sohu Video site to watch it through the video address you posted. For every 1,000 views, you can get an additional 50 yuan commission. As long as the video is part of the Sohu channel, you can share and make money.

To make money through sponsorship and rewards, as long as you participate in the videos that share the profits, you can interact with users and get rewards from them.

3. IQIYI (pps)

The main revenue source of iQiyi channels: platform sharing .

The way to get a share is to apply for a share through iQiyi’s official email address after posting a video on your iQiyi account.

4. LeTV

LeTV ’s main channel revenue source: platform sharing .

The method of obtaining revenue sharing on the LeTV platform is basically the same as that on iQiyi, and creators need to contact LeTV's customer service to activate it.

5. Tencent Video

Tencent Video’s main revenue model: platform sharing .

The Tencent Video channel platform profit sharing requirements must be original videos, with a total playback volume of 100,000, and at least 5 original videos uploaded . However, Tencent Video’s current revenue sharing is limited to certain areas of the platform, such as general entertainment content. However, there is no platform share for short videos about daily life.

6. Bilibili

Bilibili’s main revenue model: fan rewards .

On the bilibili platform, fan tips are benefits given by the platform itself to creators, but this platform is actually similar to Meipai . Although it is a video platform, you can still gather a lot of fans on the platform . The benefits of fan resources for creators to monetize their content are far greater than the benefits from rewards.

7. First Video

The revenue source of the First Video Channel: income from rewards .

If the First Video channel wants to obtain reward income, it must first become a certified member of the First Video self-media platform before it can enjoy the income.

8.

The main revenue source of the Popcorn channel: platform sharing .

The platform sharing of Popcorn Channel is very simple. As long as you upload content, you will get a share.

3. Short video channels

1. Meipai

The main profit-sharing model of the Meipai channel is: fan rewards .

Meipai's main source of revenue currently lies in the accumulation of fans in the channel. The channel's share of the revenue comes from fans' tips, while the Meipai channel monetizes more through fans accumulated within the channel. Meipai can insert Taobao links when creating content , which is very helpful for students who want to monetize e-commerce.

2. Second shot

Miaopai itself does not share revenue with the platform, but it has recently launched a creator quotation function, which has the following profit points:

• Custom Quote
• Forward Quote
• SMD Quote

Customized quotations require creators to create content for a product, or to insert an advertisement for the product in order to earn revenue.

The forwarding quotation is to forward the video works with advertisements to Weibo, and earn income based on the number of Weibo fans and the number of views.

The patch quotation is that the platform posts a 6-second video on the creator's work , and then earns revenue through the video playback volume and the number of fans.

The revenue points of the Miaopai channel have changed a lot, especially when the creator quotation function in the Miaopai background is turned on. The creators can set prices for all of the above functions and submit them to the platform, which will then review and determine the prices based on the creator’s number of fans and Weibo followers . Therefore, the Miaopai platform mainly provides creators with a way to make profits. However, this method is mainly aimed at large accounts with more fans . For small accounts, our focus is still on promoting the content and fans first.

3. Baofeng short video

The main benefits of Baofeng short video channel:

• Platform share

The profit sharing on the Baofeng short video platform is very simple and there are not many requirements. After users join the sharing platform, all videos that are uploaded and passed the review can participate in the profit-sharing billing.

4. Social Media Channels

1. Weibo

The revenue model of Weibo channel has changed a lot. Previously, Weibo basically had no revenue, but with some revisions of Weibo, its current revenue model is:

• Advertising revenue
• Weibo Reward
• Weibo Q&A

Among them, advertising revenue only needs to meet the following three points:

1. Individual certified user
2. Continuously produce content in a fixed field
3. 10 video microblogs

You can then start to generate revenue from Weibo self-media advertising.

If you were a Weibo self-media user before, the editor will send you a private message for testing and development . If you want to apply for it yourself, you need to send a private message to Weibo self-media to apply first .

To open Weibo Q&A, you need to go to the task center and apply to join the help group, and then you can open Weibo Q&A. However, you need to add a V ID to use Weibo.

In addition to these channels, there are actually many other channels for uploading videos, such as WeChat official accounts , AcFun, Baidu Video, Phoenix Self-Media , QQ public platform , etc., but these platforms basically have no income. However, without income, there is no value. These channels also have many fans and huge traffic. We still need to pay attention to these platforms. Take WeChat public accounts for example. The background data of WeChat official accounts is very comprehensive. Many creators like to direct their fans to WeChat official accounts in order to better portray the fan portrait.

In the past few days, Xiaoyu has summarized the distribution of 17 channels for everyone. At present, there are nearly 20 channels for the release of Xiaoyu team’s "One Color God Skills", including video channels and fan channels. Multi-channel release is of great benefit to the creation of IP image and the enhancement of brand influence.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @顾小雨 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map