Tik Tok Operation Script Strategy

1. What is a short video script?

A short video script refers to the outline upon which the video is shot. The short video script contains the outline of the story development.

A basic short video storyboard script mainly includes: shooting method, scene angle, picture content, lines and other contents. When writing a short video script, we can also add or delete as appropriate according to our own needs for making short videos, and fill in the content according to the script template.

2. How to write a video script?

Here we have another formula, please remember this formula: 5 steps + 3 elements.

The 5 steps mean that when we write a short video script, we can follow these 5 steps to start writing:

1. Draft an outline and build a framework

2. Set the main line and have support

3. Scene design

4. Control of time

5. Theme sublimation

The 3 elements refer to the key techniques that can be used when writing short video scripts.

Element 1: Create conflicts and turning points.

Factor 2: Master the uses of different scenes and shooting methods

Element 3: Imitation

3. Short video scripts are generally divided into 3 types

Storyboards, shooting outlines, and literary scripts.

4. Short video script formula

First of all, you need to determine the positioning of your Douyin account and clarify the direction of the script based on your positioning. Next, remember a formula: 5 seconds of attention + 10 seconds of reversal + 15 seconds of increasing followers .

This formula means that the creation of a short video script is mainly divided into three parts:

The first part needs to attract the user's attention , and then use highlights such as reversals to guide the user to continue watching, and finally, achieve the purpose of users liking and following .

In fact, the second is just a figurative summary. This formula can be applied to not only 15-second short videos, but also 30-second and 40-second videos.

There are many short videos on TikTok that are based on this formula and have become popular. In addition, the writing of short video scripts must revolve around three major steps.

5. Six Methodologies for Script Creation

1. Nested method

The purpose of the nesting method is to solve three problems that may occur in the video:

1) The amount of information is thin;

2) Users lack points to complain about;

3) The video lacks endurance;

So how do you achieve nesting?

1) Create a story script;

2) Create a second story script;

3) Embed the second story script into the first script through an embed point;

4) This cycle repeats itself endlessly;

2. Substitution method

First, build a "substitution" scene for the theme, which will allow the team to continuously introduce various elements into this "frame" to achieve easy creative replication.

For example, if the theme is "selling a car", you can imagine what parts of selling a car are fun, interesting, and conflicting:

1) Handing out flyers can cause conflicts - handing out flyers in a fancy way;

2) There is a conflict in the customer's phone invitation - the customer's fancy rejection, the customer's fancy hooking;

3) There is a conflict in reception at the store - the new lady receives guests like this;

4) There are conflicts in the questions and explanations - the fancy questions of difficult customers;

5) Conflicts in price negotiation - I have never seen customers bargaining like this, or the other way around, how to bargain effectively at a 4S store; what is the sales consultant thinking when you bargain;

6) There is a conflict in the vehicle delivery ceremony - How to make the vehicle delivery have a sense of ceremony? Changing methods to cash in on the dignity of the customer's car delivery;

3. Four-dimensional restoration method

1) Content restoration: Describe the popular video in words, because in the process of expansion, countless details will be recorded and expanded, and the amount of information will be fully presented.

2) Restore the comments and see what the Douyin users’ reactions were after watching this video.

3) Identity restoration: By checking the identities of the audience, likes and replies, we can find out who they are, what they care about and why they care about this popular video.

4) Strategy logic restoration. Who is this video for? Who are the mainstream users? What should I send them?

4. Imitation

1) Randomly imitate any popular videos you see and shoot one yourself, such as the big head and kicking the bottle cap videos that have been popular in the past two days.

2) The system imitates and finds the corresponding accounts and IPs, both inside and outside Douyin, analyzes their classic scenes and routines, and imitates and shoots one before it becomes popular on Douyin.

5. Flip method

Reversal creates contrast, contrast creates contrast, contrast creates emotional energy, and emotional energy creates action conflict. Simply put, the "flip method" is nothing more than:

1) Find a reference, eating Western food; 2) Perform this reference in the most contrasting way - eating steamed buns; 3) Define the time points for flipping - front flip, middle flip, back flip; 4) Give the flipping action a good name "flipping feeling";

6. Stimulating action method

The so-called stimulating actions are to use techniques to stimulate users to watch the entire video, play the video repeatedly, like, comment, follow, and other behaviors that are conducive to the secondary recommendation of the video.

1) The last sentence is more exciting;

2) I cried when I saw the last scene;

3) The ending is simply unbelievable;

4) 5 methods, the 5th one is too awesome;

5) If you have these 6 characteristics, you are old;

The way to stimulate catharsis-type comments is to stimulate the emotional threshold, to make him happy, to make him sad, to make him moved...

To stimulate the discussion of answer type, you let the user see the problem, let him have the answer, and let him post the answer to the comment himself.

You can also put a hook and deliberately set slots, such as deliberately leaving small bugs in the mode video, and deliberately leaving an inconspicuous place to prompt the contact information in the beauty video...

6. What are the key points in writing Tik Tok scripts?

1. Determine the theme center

2. Build a framework for the content

1) Opening: The golden 4 seconds must be the theme    

2) Story: The plot twists must occur more than 2 times

3) Flexible camera movement                 

4 ) Ending: Use classic sentences to express values

3. Add music

7. Tik Tok short video script example?

1. Innovation of object content

Object, object we can express creatively. For example, in videos about culture or knowledge, can we use the "news broadcast tone" or "animation dubbing tone" to emphasize something?

2. The joke-style twist

This is similar to writing a talk show, both are: setup + punchlines. The foreshadowing can create an expectation, which comes from the "core assumption". The punchline is achieved through the reinterpretation of the core assumption.

3. Personal Experience

What are the benefits of speaking from personal experience? This is a swap of identities and perspectives. If used well, it will be of great benefit. Show the other side that the public cannot see.

Applicable conditions:

1. Professionals that the general public does not understand

2. People are interested in this

3. Involving some characters or professions at the same time

4. You have a certain understanding of this profession

4. Perspective Substitution

A perspective should have two characteristics:

1. Be different;

2. Spread positive energy or create positive emotions

We should be humble when it comes to the excellent things we have; and we should have a sour tone when it comes to the things we can’t get. This is a kind of fixed routine for "good things".

Applicable conditions:

1. Regarding how to find different perspectives, sometimes you really can’t understand it unless you are in the situation.

2. A common way to find a perspective is that if the entire Douyin has a strong attitude towards a certain topic or a certain person, you try to stand up for them.

5. Conversion of subjective will

Applicable to: Active and passive relationships in a game or routine

Example: The original sentence is “Little brother, do you want me to give you something?” Can we change it?

6. Add plot

There are indeed many amazing operations in Tik Tok (such as technical skills), but if the background or plot of these operations is not good, we can add them ourselves.

For example, for videos that have already gained a certain degree of popularity, we will continue the plot in the following forms: anti-routine, plot development (subsequent plots), starting spoofs, attitude responses, etc.

It can be said that many of the videos that are going viral nowadays are based on very popular videos with modified plots. Don’t just imitate blindly. You can fully use your talents to change the plots and be creative. This is not a fixed routine, but a move that can be widely used.

7. The power of rough edges

What we like are those beautiful things and emotions, but adding them with rough edges makes it unique. The rough edges are different from the objects. The rough edges are accidental flaws, but they embody affection and truth. Natural rough edges are rare, so we have to make them artificially.

8. The power of copywriting

A very ordinary video content, whether it is a dance, even two people greeting each other, or a back view, you can make the video touching if you add a text with a story and emotion.

9. Transformation between parody and seriousness

When the spoof is too much, you should be serious, and when the seriousness is too much, you should be a little spoof. There's too much cuteness, why don't you be more serious?

10. Second-tier routine

The same person uses the second level of routine, the anti-routine, on the other party.

The second-level routine has a very clear function, just like the second-level joke, which can greatly increase the probability of likes.

Author: Love Operation

Source: Aiyunyun