The process of building a high-conversion information flow account!

Step 2: Build a plan

Step 3: Add units, keywords, and creative ideas

Setting unit:

Step 1:

Set up units according to the plan, and the theme of the unit should be clear and unique.

Note: The clear hierarchy makes management and effect evaluation easier.

Step 2:

Keywords of the same topic are grouped into the same unit, and the word categories and sentence structures of the keywords within the unit must be consistent.

why?

It is convenient for creative writing and quality optimization.

Set keywords:

The first step is to determine the core keywords of the plan, and then expand based on the core keywords. There are 6 expansion methods.

1. Use keyword recommendation tools

⒉Use Baidu search drop-down box

3. Use related searches in Baidu search

4. Use relevant search terms of Baidu Index

5. Find new keywords in Baidu search results

6. Find new keywords in product-related portals

Add creativity:

Many people habitually write creatives based on product advantages, which often results in poor click-through rates. If you want to increase the click-through rate, you can write creative content based on the needs of potential users, and use the product advantages and understanding of potential customer needs to make the creativity more attractive to potential customers.

At the same time, when writing creative works, you should also pay attention to the following points:

1. Comply with creative writing standards

Basic requirements for creative writing

⒉.Title or description 1

At the same time, we promote products and brands to increase the competitiveness of company name and product and brand awareness

3. Indicate contact information in title or description 1

Contact information is easy to obtain, so that potential customers can directly consult the company's business by phone

4. If there is any preferential information, it should also be reflected in the creative

Strengthen your creative appeal with discount information

5. The URL you visit must be relevant to your keyword idea

Ensure the relevance of keywords-creativity-visited URLs to facilitate potential customers to obtain the information they need and encourage them to form purchasing intentions and make inquiries.

Has a perfect bidding promotion account been successfully built? The construction ends here. But if you want perfection, there is another very critical step, which is easily overlooked by most people:

Step 4: Data Analysis of New Accounts

A perfect bidding account can bring good results for bidding promotion for a period of time, but it cannot always maintain good results, so the optimization of the bidding account is particularly important.

Then, you definitely need a copy of the following account optimization guide that can solve more than 95% of the problems in bidding promotions.

Many times when we encounter bidding promotion problems, we don’t know how to analyze them or how to solve them specifically. However, some experiences summarized by our predecessors can help us a lot.