A simple long-term money-making project and operation, learn about the wallpaper traffic number and exchange traffic for money!

Traffic = money?

People on the Internet have always said that traffic is money, but this may not be a complete statement. Although I have updated a lot of articles on traffic generation and promotion on my official account , and I have a lot of traffic myself, I don’t think that traffic alone equals money.

In my opinion, traffic is equal to money only when it is combined with projects. There is a conversion process in between. The higher the conversion rate, the more money you can earn. After all, money is really not easy to make, it requires a process.

I also said before that I would give you some practical projects. Today I will tell you about one in accordance with the traffic.

First of all, this project is based on official accounts, so let’s first look at the data of the WeChat Index.

Maybe many people don’t understand what this data means, but it doesn’t matter. You just need to know that what I am teaching you today is the wallpaper traffic number and how to exchange traffic for money! Among them, avatars, emoticons, and wallpapers can all be classified into one category.

1. Advantages

1. First of all, it can be seen from the WeChat Index that the number of audience users is countless. Compared with other types of public accounts, it can acquire a large number of users more easily and quickly.

2. Simple operation. Many people’s first reaction when seeing a public account is that it is difficult, difficult because of the articles, difficult to increase followers, etc. However, many people don’t know that not all public accounts require writing articles. Public accounts like this can save a lot of time and energy, and even novices can get started right away.

3. Multi-platform matrix transfer technology, multiple monetization methods, make money easily.

2. Account establishment on each platform

The main battlefield is the official account, which needs to increase followers and attract traffic, but if you only regard traffic as traffic, it will be difficult to discover other value besides the value of traffic; if you regard it as part of the operation, you will find more value.

1. Official Account

Currently, one person can only register one official account, but I suggest preparing several accounts. You can ask relatives and friends to register, which can be used for traffic diversion and selling accounts for cash. In addition, such accounts must be operated in batches to obtain more benefits. It’s like earning 10,000 yuan in 1 hour and earning 20,000 yuan in an hour and a half, which one would you choose?

When registering a public account, it is best to use the keyword naming method, that is, for a wallpaper public account, the keyword "wallpaper" must be included in the name, such as "Wallpaper Collection". In this way, when the public account has a certain weight, it can passively increase its followers every day. I have mentioned this in the previous article on increasing the number of followers of public accounts.

As for automatic replies, menu bars, public account introductions, etc., you can set them however you want. There are no requirements. Of course, a better setting can increase stickiness. Automatic replies can be used for traffic diversion. If you don’t know how, refer to your peers.

2. TikTok

As you can see from the previous screenshots, many fans of the wallpaper account come from Douyin, so the traffic of this platform cannot be ignored and should not be missed.

But you can’t just think about attracting traffic on Douyin, such as comments, private messages, etc. As I said before, you should treat it as an operation and create a few Douyin accounts of your own. This way, not only will your account be less likely to be blocked, you can also obtain a steady stream of traffic through these Douyin accounts, and you can even monetize directly through the Douyin accounts.

At the same time, Douyin can also use the keyword naming method. Of course, it can also be changed to the same name as the official account. As for other information, just use homophones in the signature to attract traffic, and there is nothing else.

Some people say that maintaining an account is just a gimmick, but I can tell you that there is a big difference between maintaining an account and not maintaining an account. I have mentioned this in my previous article about Douyin.

3. Xiaohongshu

The main reason for choosing Xiaohongshu is that there are enough female users, and the wallpaper audience is mostly female. Moreover, female fans are more numerous and the account value is also higher. Don’t ask me why, this is the market situation.

The name on Xiaohongshu can be anything you want, and the signature can use homophones to attract traffic. For other precautions, you can refer to my previous article about Xiaohongshu. There are not many other requirements.

4. Weibo, Zhihu and other platforms

You can prepare some accounts for these platforms as appropriate, which are mainly used to attract traffic and increase followers. In fact, it does not take you much time. You only need to prepare the content for one platform first, and then distribute it to various platforms.

Of course, what I said above is simple, and in fact it is indeed simple for me, but newbies still need to read the articles I wrote about the operations of various channels. Attracting traffic and increasing fans is also part of the operation.

3. Wallpaper Source

Wallpaper is our key point. One way is to directly go to peers or the Internet (Zhihu, Xiaohongshu, Baidu, etc.) to copy it. This method is relatively simple. This is actually also a kind of information gap. I have written before about how to make money through information gap. So what you need to do at this time is to collect, organize and classify them, and make them a resource for you.

But one thing to note is that wallpapers may also infringe copyright. If someone else’s original wallpaper clearly states that it cannot be reproduced or processed again, then don’t move it. Otherwise, you may be reported and the value of your account will decrease after the infringement.

Another way is to make it yourself, which just takes a little more time. You can use Maker tools, which have templates, or download wallpaper making software. This is a relatively low-level way. The other type is purely original, which requires aesthetic and creative abilities, and is not forced.

At the same time, there are many types of wallpapers, such as beauty, animation, cuteness, beauty, etc. The target groups attracted by the subdivision will be different, but it doesn’t matter, you can do it. The fans of the official account do not necessarily need to be very accurate, but these wallpapers need to be subdivided when they are released.

4. Content Release

1. Public account tweets

Although we don’t need to write articles, we still need to have tweets. Just upload the wallpapers you have collected and organized. Your peers will understand after just one look.

The key is to add keywords to the title of the tweet. As mentioned in the article on increasing followers of public accounts, this can achieve the effect of increasing followers. The keywords include your subdivisions, such as beautiful wallpapers, cute wallpapers, XX anime wallpapers, etc. You can add a few more.

Of course, there are two points to note here:

● Turn off the watermark of public account pictures. Users don’t want to save pictures with watermarks.

● The image size should mainly match the size of the mobile phone. After all, fans don’t just want to look at it, they also need to use it. As for whether the size is right, you will know it by using it yourself.

2. TikTok

I would like to directly recommend that you use the MeiCe software. It has templates. Just choose a video template to change the wallpaper, and then upload it to Tik Tok.

But I want to remind you, this doesn’t mean you can achieve the effect of increasing followers on Douyin by doing this. I have said before that Douyin will reduce recommendations for low-cost videos, and this wallpaper happens to be a low-cost video. So what to do?

● Your wallpaper is really good and attractive, so it can also be recommended. Combined with the Douyin operation article I wrote before, it will not be difficult to increase followers and traffic.

● Buy a few normal large-sized Tik Tok wallpapers, because Tik Tok’s traffic will lean towards large-sized ones. Having a million fans and a million views is just a small matter, and the account you bought only needs to change the signature to your own official account to achieve the traffic-generating effect.

3. Xiaohongshu, Weibo, Zhihu

There are not too many requirements for these platforms. As long as one or two posts become popular, you can get good traffic.

You can directly upload the collected pictures on Xiaohongshu and Weibo. As for the text, you can quote some sentences. For example, if your wallpaper is about a certain anime, you can find some good sentences from that anime. As for Zhihu, you can directly search for wallpaper-related questions and answer them, and the answers are also directly uploaded pictures.

In short, the effect will definitely be better if these channels can be operated. It cannot and should not be forced. Anyway, it will not waste much time and energy.

5. Monetization Methods

The value of fans lies not only in their attributes, but also in how their owners use them.

1. Selling Accounts

This method of monetization is the most direct, because it involves making accounts in batches and can continuously direct traffic across platforms and between public accounts, so the money earned is from traffic. The price for a single follower of a public account is higher. Currently, the price for a wallpaper account is around 0.5 yuan per piece, which depends on the public account data.

2. Accept advertisements

There are relatively few wallpaper accounts that accept advertisements, but it is not impossible. When you have a certain number of fans, someone will come to you to place advertisements, or you can go to QQ groups, Baidu, etc. and accept them yourself, depending on your personal wishes.

3. Traffic Master

The icing on the cake? Maybe. With 100,000 fans, you can probably earn about 100 yuan a day. I can’t guarantee it to you. It needs to be calculated based on multiple data. It can be considered as taking advantage of the situation.

4. Divert traffic to other channels for monetization

For example, you can direct traffic to WeChat to sell goods. Although it is just general fans, it depends on whether you know how to operate it. If you do well, general fans can also generate value; or you can use some small programs, such as personality tests, emotional intelligence tests, etc. There are many ways to monetize. If you find it troublesome, just sell your account directly.

This project is both simple and difficult. It is simple in operation, and requires almost no technical skills unless you really want to design exquisite wallpapers. The difficulty lies in how to get more benefits in less time.

Of course, those who want to get rich quickly from this should forget about it. I am not one of those clickbait headlines who talks about making hundreds of thousands or millions of dollars a month. If there really is such a project, who wouldn’t do it quietly on their own? Even if it is said, the threshold is definitely not low.

at last,

Jack Ma once said: First-rate ideas, third-rate execution; third-rate ideas, first-rate execution, I would rather choose the latter than the former.

My understanding of it is that execution is the foundation, and pursuing ideas on this basis will lead to better results.

Just like this project, there is not much creativity, but only lack of execution. Don’t rush to refute me. When you actually execute and do it, congratulations, you have basically got started with the operation of your official account and Douyin. Next, think deeply about it and see if you can make it through hard work.