If you do business well, girls won’t run away! 520 Guide to Getting Rid of Singleness, Take It, No Thanks!

Maybe everyone thinks this has nothing to do with me? I'm probably not one of the 40 million. Let me break it down a little more. There are 300,000 people in Guangzhou who may remain single. You may think that these 300,000 people have nothing to do with me and I can't be that unlucky. Let's compare it again. 2 out of 10 people have this feeling. Don't you feel a special sense of crisis? I think this is a heavy topic. After reading it, you may have this feeling: "What can I do? I am also desperate!"

But don't be afraid, as long as you can become a good businessman, you can definitely get rid of being single.

So what the hell is business? Baidu Encyclopedia defines business as: developing and managing certain business relationships, integrating business resources, and designing and operating cooperative projects through business negotiations (communication) to achieve win-win or multi-win results.

If chasing girls is a project, then is doing business very similar to chasing girls? Because when we do business, we have to think from other people's perspective, be able to flirt with others, communicate, build momentum, create opportunities, and use resources to accomplish our goals. So if you understand business, there will be no projects that cannot be completed, and naturally there will be no girls that cannot be pursued.

So, my article today will link business and chasing girls. It allows you to chase girls and do business well. I promise that you will not be a single dog on 520 this year.

Let’s first talk about the stages we encounter in the process of pursuing a girl.

Early contact. I might think that I am a loser and that I am particularly frustrated. I really feel that I cannot pursue a girl, and I have already given up before I even start.

Mid-contact. The following three situations may occur: ① You finally come up with a particularly creative confession to your goddess, but she immediately says "I'll forward it to my idol". Wouldn't you be sad? ② I finally wanted to confess my love to her, "Do you want to join me?" She said, "The second cup is half price? Let's go." Isn't this KFC special? ③It’s even more embarrassing. You muster up the courage to confess, but she just says, “I treat you as a friend.”

Late contact. Some people persist in pursuing girls for a very long time. They are loyal and affectionate little princes. They say that I have gone through countless stages and the goddess has not blocked me. But I am also particularly worried about rejection. I am afraid that once I confess my feelings or bring up this topic, she will no longer be friends with me, and I will be left with nothing. After a long time, there seems to be no result and no spark. It really is "the baby is wronged and the baby is sad".

So, from a business perspective, what should be done to break through the problems in the previous stages?

Many business people feel that they are a small company, so how can they get a big cooperation? Here, I can use a case I have worked on to illustrate.

Let’s find a point of convergence first. One Mid-Autumn Festival, the financial management brand I worked for, PPMoney, cooperated with Uber . And it’s free cooperation. In a romantic relationship, PPMoney is equivalent to a loser, while Uber is a beautiful, rich woman. But I didn't back down before the collaboration. Look for points of convergence. The point of convergence is that during the Mid-Autumn Festival, Uber will give some benefits to users. So what can we offer? We can provide them with some experience money, and we can change the experience money into taxi subsidies. We can give a taxi subsidy of 16 yuan, and we also give it a particularly interesting name called "16 yuan on the 15th moon".

This is the point of fit. Uber provides benefits and I am a user, so both parties are satisfied. Therefore, in the early stages of contact, it is important to find the right point of fit. Quickly open the topic and hit the pain points!

I used to work in business at Vipshop , and our cooperation with banks was relatively traditional. We simply distributed coupons (exclusive shopping red packets) and benefits to guide bank users to consume at Vipshop. But after a while, I felt like there was no breakthrough. For bank users and cooperating banks, the gameplay is too simple.

At this time, it's like pursuing a girl, and it's stuck in a stagnation period. So we must find a perfect time to create bigger sparks.

Because that was the year when credit card competition among banks exploded. The timing is perfect, so we created a co-branded card to bundle the interests of both parties. Among them, the cooperation with China Construction Bank was particularly large, providing unprecedented marketing expenses and publicity resources, marketing expenses in the millions, and various online and offline advertising resources. Very good results were achieved.

The case of Uber was mentioned in the previous article. Since we had cooperated with each other before, we had a good relationship. But we couldn't continue the cooperation afterwards. What is the reason? After analyzing it, I feel that I don’t have a particularly amazing solution yet. So afterwards, Uber and I jointly launched the “God of Wealth helps you get a 50% discount” campaign. The amazing thing about this plan is that it not only has a brand image, but also a marketing strategy - the God of Wealth helps the Queen get a 50% discount, the God of Wealth beats Wu Zetian (50% discount day), and also shoots a short video to spread it.

When chasing girls, we often encounter some problems like this:

The first one is why did the goddess choose me? There are so many people chasing me, which one should I be? Or maybe no one is pursuing her anymore, why doesn’t she choose me?

The second type is that the goddess didn’t choose me, but chose someone else. Why did she choose him? Is he just particularly lucky? Then I had a feeling that "the goddess is being taken advantage of by the pig".

The third type is that the goddess already has a boyfriend, which is so sad and I want to be alone.

I think these situations ultimately come down to the fact that you are not strong enough. There is a saying that goes, "If you bloom, the breeze will come." This statement has a special feeling of attracting bees and butterflies.

So back to the business side, if you want to have good cooperation, you must first become strong. How to be powerful? There are several key points:

Because during the entire docking process, the business needs to connect with multiple departments, such as finance, technology, products, operations, legal affairs, data, etc. There may also be situations where the other party disagrees with a certain link, the plan needs to be changed, and the materials need to be redesigned or modified. In short, problems will arise in various links.

This process is just like when we are pursuing a girl, we will encounter various setbacks, ineffectiveness or blows, so we must be optimistic. There is no problem that cannot be solved. This sentence is very easy to say, but very difficult to do. You have to motivate yourself every day and feel that "this world is a beautiful place" every day.

From a business perspective, we must first package well before others will cooperate with us. It’s just like chasing a girl, you have to learn how to package yourself first before others will be attracted to you.

The general routine of business packaging brands is like this, for example, how is our industry ranking, whether we have any negative news, what is our reputation, and what amazing achievements we have made.

Your love rival is also chasing you, and you are also chasing you. You have to be stronger than him, so you have to keep learning.

There are many things to learn in business, including business relationship management, negotiation skills, advertising, marketing, psychology, etc. The most important thing is what the customers like. You have to be able to chat with them. If the customer says he particularly likes tea, you have to do some research on tea; if the customer says he particularly likes red wine, you have to know a little about red wine.

This chapter is particularly important because I am ready to drive, everyone get in the car!

Let me ask a question first. How do we generally describe girls or female users ?

We often describe women as "tigeresses, lions". Why do we describe them like this?

Because we will find three characteristics throughout the contact process:

First, it is impossible to get close to them. It is very difficult to get close to them. For example, I don’t make plans to go to the movies , I don’t go shopping, and I don’t go traveling. Without going anywhere, you find it hard to get close to her.

Second, I think she is willful and unreasonable. "What are we having for dinner tonight?" "Whatever." "We're having steak tonight," "I'm getting a sore throat"; "We're having sushi," "I'll have diarrhea"; "How about porridge?" "Do you want to starve me to death?" "How about a buffet?" "Do you want to fatten me to death?"; "Then what are we having for dinner?" "Whatever."

Third, communication is difficult. She will occasionally ask you a question like this: "If your mother and I fell into the water, who would you save first?"

So, we need to launch an offensive, and this offensive is how to turn these tigresses into gentle kittens? So, how can we use business means to turn a paper tiger into a gentle kitten?

How to know yourself and your enemy? There are four business practices:

1. Make a comprehensive analysis of your and my strengths and weaknesses.

2. Current demand. Long-term needs, specific needs, peripheral needs, etc. You have to understand what this girl needs now, what she needs tomorrow, what she needs after a period of time, and what she needs at a deeper level. She needs someone who makes her feel safe, so you can practice boxing with her, or you can give her something that gives her a sense of security.

3. Influencing factors, variable factors or calling factors. No matter how good you are, you may not be able to pass the test of your mother-in-law. This is the variable factor. For example, what resources do you want to call? Maybe I don’t have money, but my dad does.

4. Do the best thing at the best time.

To give an example to illustrate the above four points, I am going to cooperate with Watsons (to be launched), which is also a very big brand and a beautiful, rich and white girl.

First of all, I need to understand our advantages: we are the largest in South China and our users are of particularly high quality; our disadvantage is that our brand awareness is relatively low.

Our goal is to convert Watsons members into our members, and our longer-term goal is to get them to continue investing .

The factor that affects our cooperation is how big the cooperation amount is.

The resources I can call upon are that I can expose Watsons’ activities to more than 11 million users of my own brands to arouse their interest.

The variable factor is whether Watsons’ user quality is good and whether they can be diverted to my brand.

Cater to their preferences, both for girls and other partners. The partners' needs generally correspond to three points:

First, what are the preferences and interests of the docking department?

Second, the company's preferences and interests,

What are your preferences and interests for future development?

Let me give you an example of a business case. In a cross-border cooperation case with JD.com that I worked on before, I was working with JD.com’s key customer department to sell them membership cards and gift cards.

From JD.com’s perspective, this completed their sales. But what I see is that the JD brand will penetrate into corporate users. So I packaged a plan and made a co-branded gift card. We purchased approximately 500,000 membership cards and gift cards from JD.com. Because our purchasing volume is particularly large, JD.com thinks we are a particularly good and potential corporate user, so JD.com will give me some resources, such as WeChat headlines. We have established a relationship with JD.com and have also acquired JD.com, which means we are playing to JD.com's advantage.

Here are four points:

First, understand exactly what his problem is.

Second, find out the essence of the problem.

Third, the object of the incentive will be specially praised or given benefits.

Fourth, solve the problem.

These are the four steps to effective communication. They are extremely important. I hope everyone understands these four steps.

To give another example, when I was at Vipshop, I had a collaboration with the Guangzhou Women's Federation. Because Vipshop's users are mostly women, we very much hope that users of the Guangzhou Women's Federation and its subordinate women and children's organizations will come to Vipshop to consume.

In the early days, I planned to distribute Vipshop exclusive coupons, but the person in charge rejected me on the grounds that public welfare and charity organizations cannot engage in commercial activities. Then I rethought the “Four Steps to Effective Communication” above and understood that his problem was that they were a non-profit organization and did not engage in commercial activities. So later I set up a "365 Charity Fund Organization" in collaboration with Vipshop to organize a charity event. When female users from the Women's Federation and its affiliated institutions come to Vipshop to shop, Vipshop will donate one dollar, and this one dollar will be valid forever. This is effective communication and successful problem solving.

We have talked so much. We have prepared what we need to prepare and talked about what we need to talk about. So how can you establish a relationship with a girl?

If we want to completely win over a girl, it is equivalent to completely winning over a strategic cooperation. For business, we can do this:

1. Set a small goal first.

2. Keep completing these small goals, and then expand them one step further to complete a big goal. Take it step by step, incrementally. Why set a small goal first? Because it should be feasible first, and then reliable. You did such a great job on this small goal that all other people's concerns disappeared.

3. Promote greater cooperation.

For example, this is how I cooperated with China Telecom before.

1. Simply organize an activity and invest to increase traffic .

2. Invest to get free phone charges, free phone models, free fiber optic charges, etc.

3. We can cooperate in investment, big data and promotion, and explore in all aspects.

4. Hold a small press conference. This is a particularly big goal. We have joined forces and there is a sense of ceremony for our strategic cooperation.

The same thing applies to chasing girls. For example, we can watch a short movie first. At least while we are watching the movie, she is willing to watch it with you, or she is willing to go out with you on a date. Don't mess up in this process, because you have to do this small goal very well.

Similarly, you continue to insist on having another romantic dinner or taking a night cruise on the Pearl River, and keep completing small goals to win her favor. At least in this process you can set many small goals, accumulate your strength, and take it slow.

At a certain stage, you have to find a good node, such as 520 in two days, to make a true confession of your love and walk into her heart step by step, step by step, and don't be impatient.

Speaking of this, if you understand business, is there any girl that you can’t handle?

Finally, let's review our article.

First of all, we must recognize the misunderstanding. Whether it is chasing girls or doing business, we have to recognize some misunderstandings. In fact, we can chase girls at any time. It can be done before contact, during contact, or long after contact. Why is it possible? We have to find a common ground before we make contact. There must be a good time during the contact process. After the contact process, you have to package a good plan. After a long time of contact, you have to confess, and you may need a good plan.

Then it's about becoming powerful. Generally speaking, when you are powerful, you become charming. If you are attractive, she will naturally choose you, unless she is blind.

Then you launch an offensive. There are three steps to launching an offensive: 1. Know yourself and your enemy; 2. Cater to their interests; 3. Communicate effectively.

Finally, the relationship can be confirmed. Start with a small goal, do it extremely well, then move on to other tasks, other small goals, and then a big goal.

I have been in business for a long time, and people often come to ask me how to do business well. I have sorted out a few questions that people often ask, which may be the questions that many businesses are facing. Of course, I will also combine these issues with love and teach everyone how to get out of being single.

Question: How does a company find partners in the early stages?

When it comes to who to work with, we need to consider the following two points:

First, can he enhance our brand from a brand perspective? For example, he is a very big brand - Uber. We work with him to help him enhance our brand influence.

Second, we start from the effect and see whether their users, members or resources are helpful to our brand.

It’s like when we look for a girlfriend, we have to understand whether she is right for me. A very simple example, very crudely speaking, I am a Pisces and I want to find a Scorpio because we are very compatible.

Question: Which part should be emphasized when writing a business cooperation proposal?

Win-win and multi-win.

You have to tell others why we are doing this and what the results are, and only then will they do what you want.

For example, when pursuing a girl, you should tell her, what are the benefits of being with me? Don't talk about money or anything like that, at least give them a sense of security and show them your advantages and resources, then they may consider being with you.

A win-win or win-win outcome is a core issue in our business. Of course, we must also be dedicated and sincere in doing business. You can't chase after a dozen girls at once, just chase after one. If you don’t agree with this one, chase the next one!

Q: How do you generally measure whether a business partnership is successful? Just like how to measure whether a girl is good or bad?

This requires confirmation of the relationship first. Just caught up with it. Whether it lasts long depends on how you get along with each other.

For example, when we cooperate with users, we need to have a strategic cooperation. There are usually indicators to measure whether the cooperation is good or bad. For example, the input-output ratio. For example, is it worth it for us to invest so much energy in pursuing such a girl? We invested so much money in this activity, but is there any benefit? We have invested so much money in this campaign, can our brand be elevated a little bit? Either brand or effect, that’s all.

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