Your character determines your upper limit: Let’s talk about the self-cultivation of operators

Today is the day of the college entrance examination, which makes me think about the training of a new generation of operations personnel. Nowadays, there are more and more newcomers working in the operation position. Unlike us when we first entered the industry, we were working in communities all over China and couldn’t fill ten tables for a banquet. Over the years, I have met too many operations personnel, and my own experiences have also been ups and downs. I was inspired to write this article.

Being an operator is like being a person. About the self-cultivation of operators

Operations personnel are the people on the front line. This is different from products and technology. When users encounter problems, the first thing they may think of is operations. Your every step of growth, every decision you make, every operational action you take, are watched by your users, and even your entire career will be watched by someone. To this day, many of the old users I have dealt with still remember me. Now when people mention Mop, many people may think of Lei Lei first. This is called a tag. So, you have to be very careful and cautious.

I have never seen a person with bad character become a big shot in operations, not even one person (I wouldn't admit it even if there is one). The circle is actually very small. If you ruin your character, everyone will know it. Just because someone doesn’t say it in front of you doesn’t mean they won’t say it in private. Good news doesn’t travel far, but bad news travels far and wide. We still remember the heroic deeds of many people. Even if you deceive the employer and get a good offer, the circle will not recognize you.

Doing operations is like building a personal brand. Your position in the industry, whether people give you a thumbs up when they mention you, does not depend on your title, how awesome your platform is, or how much money you have, but on your contribution to the industry, whether users/customers recognize you, whether you have successful works and cases, and whether you have led an awesome team. Only by sacrificing the small self can we achieve the big self.

Now let’s get practical:

1. Being a user is like leading a team . If you have a leader but no talent, you are incompetent.

The ancients said, "A general without soldiers means no city, and a commander without talent means no ability." To a certain extent, the work done by operations is actually to educate users and cleanse their minds, no matter you are doing product operations , user operations , content operations , marketing, or other things.

The purpose of our operation is to help users grow, from novices to highly active users, from browsing users to repeat purchasing users. To a certain extent, the stronger the operators, the stronger the users incubated on this platform will be. As time goes by, the number will increase because users will also influence each other.

If you are not capable, the quality of the entire user system will not be high. If you have character problems, the entire user system will have problems from top to bottom, because the user system is like a team, and the team is led by you. If your character is bad, the root will be bad.

2. Your behavior represents the company, and your taste determines the tone of the platform

To this day, I am still reflecting on this issue. That year, Mop.com spent a lot of money to ask iResearch to do a report, which showed that the male-to-female ratio reached a terrifying 92:8. The serious imbalance in the ratio of men to women is extremely unfavorable to the long-term development of the platform, because the profit model of any industry is limited, and many of Mop's ways out have been locked.

It is still terrifying to think about it carefully. BBS is a product form driven by strong operations. The taste of the operation determines that it will attract users who like this taste. As a result, more and more such users gather. Because bad money drives out good money, those that are not liked will be naturally eliminated.

Therefore, operations require a certain pattern, broad interests, and correct values, rather than standing on the self-perspective and taking it for granted that what you like is fine.

3. When choosing a company, you must first choose the right boss

I am very fortunate that I entered the Internet industry as soon as I entered the industry. I am even more fortunate that my first mentor, Mr. Zhao, is a serious worker and I admire him, so I did not go astray.

I have also met people with bad character. They almost killed me. It was because of her first company, a company I was very ashamed of (I won’t mention the name).

Choosing the wrong boss can ruin your life. I have a principle, that is, if I have a boss whom I despise, I will never work for him. At worst, I will just quit. Not to mention your abilities, your character must not have any problems, otherwise you will be the one who is led astray, especially for newcomers in the Internet industry who have little experience and knowledge and have not formed their own thinking patterns and values.

4. The authority and greed of operators

All operators have more or less some authority, especially those who are linked to income and directly connect with merchants.

Users who are easily obtained are definitely not the best users. You should carefully consider the money you get easily. Some things are bottomless pits, like drugs. Once you get addicted, you can't quit and it will accompany you throughout your life. Once greed is set in motion, desire is endless; this is human nature.

In fact, these things cannot escape the attention of those discerning users. No one is stupid. When I talked about this with users before, they also told me some inside stories.

As an operator, ensuring that your hands are clean is a basic quality, otherwise your users will be led astray by you. Even if it’s a bit hard and tiring, it’s all achieved through your own hard work and sweat, so you can be at peace and think that it will be good in the long run.

5. Kindness is a virtue, and users will truly feel it!

When doing operations, you must learn to move users and be moved by users. I feel touched by users on any platform. There are users who met, got to know and fell in love with us because of our platform, and I have also felt a little touched in my heart after reading the users' articles. If you have never been moved by your users, I would say you are unqualified because you are not putting your heart into it.

Spend more time on users and help them solve some minor problems. It may seem silly, but users will remember you. I once encountered an overseas user who contacted me at two or three in the middle of the night. Even though she was there during the day, I still had to deal with her. Many users can still remember those little details , but they just want to feel at ease, that's all.

Many operators do not make good use of the night time, which is actually wrong. Think about many of the most valuable high-spending and high-net-worth users. Do they have so much time to deal with you during the day?

6. When recruiting operations personnel, good character is a must

Many companies have suffered losses in this regard. I recently talked about this with a friend, and he was also in great pain. He seemed to have good abilities, but problems were detected during the interview. However, when the job was needed, he was hired. It was fine at first, but gradually the problems became more and more serious, and he even caused trouble and deliberately made trouble. Firing it is a cost, keeping it will eventually be a disaster.

There is another type of person, whose character is not a problem, but they are cunning. They seem to be eloquent and can make a square into a round thing. When doing things, they try to save as much as possible. The key is that some leaders cannot see this, which is very scary.

Therefore, when recruiting people, especially operations staff, character and morality must be checked. Being honest is not a bad thing. Good execution, being tough and definitely spending time are the most critical.

The purpose of writing this article:

• The first is that I hope that newcomers to Internet operations , or friends who want to work in this position, can strengthen their own moral cultivation. After all, attitude determines everything. Operations personnel represent the company and also influence users. Sometimes you are the signboard in the minds of users.
• The second is to comfort those down-to-earth and hardworking old people. What we do is nothing more than to be worthy of the conscience of heaven and earth. Even if we don’t make money, at least we feel at ease.
• Third, I hope that the operations leaders in charge will keep their eyes open, ensure the harmonious development of the industry, and improve everyone’s correct understanding of the operations industry.

Okay, that’s all I have to say for now. I wish future operations talents will pass the college entrance examination!

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