TikTok ads account opening, TikTok ads advertising

As we all know, the entire TikTok platform is now in its bonus period and has considerable traffic. Under the wave of globalization, Chinese brands going overseas has become a top priority for opening up the global market.

How to open a Tiktok account? How to advertise on Tiktok? Especially after the full release of Tiktok in Europe and the United States, more and more people come to me to learn about the overseas promotion and operation of Douyin. Today, I will introduce to you how to open a Tiktok account and its precautions.

1. Open an account for TikTok ads

Two mainstream ways to play TikTok

1. Paid traffic

Blue V certification + TikTokAds (you can apply for Blue V certification if the advertising consumption reaches 30,000 US dollars)

Can quickly divert traffic to independent stations

2. Free traffic

Operate your own account and start live streaming

How to open a TikTok Ads account?

Open an advertising account

First of all, you cannot apply for TikTok Ads by yourself in China. You must find an agent to open an account. Agents can help customers use the least resources to quickly open a TikTok Ads account.

Business license (company, self-employed business owner)

There are promotion links: Shopify independent station, Amazon AliExpress and other platform stores, self-built website links

Free account opening, minimum deposit of 500 USD, no other fees, taxes, etc., deposit as much as you spend, no additional fees

There are various payment methods, including Alipay/paypal/p card/pingpong. The recommended payment rate for Alipay is the real-time exchange rate + 0.1 or P card (no handling fee), and the payment will be received in 15 minutes.

The recharge amount can be used to pay for multiple platforms. For example, if you recharge a total of 5,000 US dollars in the backend, $1,000 is used for FB, $2,000 is recharged for Google, and $2,000 is used for Tiktok (limited to opening accounts at the same agency)

Recharge from 500 USD

If the information is complete, the account can be opened in 3-5 days normally

There are two common outcomes of an audit:

The first one: Account application is successful

This means that the product you are launching complies with TikTok’s policies, so you can proceed to the next step of product selection and account building.

1. The information provided is inconsistent with the query results on the official website

It refers to the business license provided, which is not the latest color scan or photo, or the address or business scope on the business license has changed, which ultimately leads to the failure of the TikTokAds account opening application.

Solution: Rescan the latest business license or the latest photo, send it to the agent, and resubmit for review.

2. The products/services launched do not comply with platform policies

This means that the product launched does not comply with TikTok's advertising policy

Solution: Change products or stop advertising on TikTok and invest in other media platforms (Instagram, Facebook, etc.)

3. Lack of necessary information in the promotion page

Missing information includes: company name, company address, contact information (email or phone), and company contact person.

Note: The company name and address must be consistent with the information on the business license

Solution: After adding the company information on the website, ask the agent to resubmit it and TikTok officials will review it again.

4. Recharge advertising fees to place advertisements

At present, more and more countries have fully opened Tiktok ads, which is a good choice for advertisers

2. TikTok ads

TikTok advertising format?

TikTok Ads currently supports two ad formats: image ads and video ads.

Image ad format requirements:

File type: .JPG/ .PNG

Recommended material resolution: 1200 * 628px

Recommended aspect ratio: 1.91:1

Video ad format requirements:

Recommended aspect ratio: 9:16/1:1/16:9

Resolution: ≥ 720 * 1280px / ≥ 640*640px / ≥ 1280*720px

File type: .mp4/.mov/.mpeg/.3gp/.avi

Video bit rate: ≥ 516kbps

Video length: 5~60s short video (9~15 seconds recommended)

File size: ≤ 500MB

Which countries and placements are open to TikTok bidding?

TikTok bidding now has five openings:

The first position: TikTok, similar to China's Douyin;

Open countries: Japan, South Korea, Russia, Turkey, Saudi Arabia, UAE, Egypt, India, Thailand, Vietnam, Malaysia, Indonesia, Taiwan, Europe, America and Australia (white list)

Second section: Information application series

TopBuzz (Toutiao), BuzzVideo (Xigua Video), NewsRepublic, BaBe;

Development countries: United States, Brazil (only open to Android), Japan, Taiwan (only open to Android), Indonesia (only open to Android)

The third position: Vigo

Open countries: India (only open to Android)

The fourth position: Helo

Open countries: India (only open to Android)

The fifth position: Pangle

Open countries: Japan, South Korea (white list)