What does bidding mainly do and what do bidding promoters need to do every day?

Many companies are recruiting SEM bidders, and many training institutions are also running training courses to teach everyone SEM technology. However, many people are probably not very clear about what many veteran SEM bidders do every day. So what does bidding mainly do, and what do bidding promotion personnel need to do every day? Let’s follow Dongguan SEM Feng Chao to find out more!

What does bidding mainly do and what do bidding promoters need to do every day?

1. Check the keyword rankings at 10:00 a.m. and 2:00 p.m. every day. Mainly check the 100 keywords that bring in consultation and registration volume, as well as the rankings of professional words, region + professional words, brand words, and crowd words, and then adjust the rankings according to the situation; optimize the creativity and the landing page;

2. Every morning, negate irrelevant search terms through Baidu statistics and add relevant terms;

3. Fill out the online promotion daily report every morning (data for the previous day), summarize the online advertising related data and the number of consultations by online consultants, and find the number of consultations that have not been counted by source through IP, and supplement the source; the online promotion daily report for online promotion and Baidu accounts are prepared separately;

4. Check the online consultant's Leyu conversation records every morning to optimize online chat;

5. Check Baidu statistics and Baidu backend keyword report every afternoon to adjust keywords with large display volume, no clicks or few clicks;

6. Every afternoon, use Baidu's keyword customization report to check the keywords with high consumption and high click volume. Use the corresponding search term customization report to check which search terms bring consumption and clicks, and whether they are words worth promoting? Does it bring in conversation volume, effective conversation volume, and consultation volume? If the consumption and clicks are high, the search terms are relevant, and the conversation rate and effective conversation rate are low, optimize the landing page; if the consumption and clicks are high, the search terms are relevant, and the effective consultation rate is low, optimize the online consultant's chat level;

7. Check Baidu search term report of the previous day every afternoon, negate irrelevant search terms, add relevant terms, and reasonably modify the keyword matching method;

8. Every afternoon, check Baidu backend search word report (new version account, including all network search words), Baidu related searches, Baidu drop-down box, Baidu keyword recommendation tool with New dark horse words and Leyu dialogue record search words, and optimize the keywords by expanding and deleting words;
9. Check the average keyword ranking in Baidu’s keyword customization report (old version account) every afternoon, and check the words that are ranked high but have low click-through rates or no clicks, and the creative ideas that need to be optimized.

10. Check the search terms that generate registrations, consultations, and effective conversations every day, and add those that are not in your account; you can also expand the terms based on the roots of these words;

11. Check the sub-matching mode report of the previous week every Monday afternoon, and adjust the keyword ranking and matching method based on the analysis of the search term report and keyword report of the previous week;

12. Check Baidu backend creative report + Baidu statistics creative report every Monday, optimize the creatives with no clicks and high bounce rates, and add new creatives to the units that need to be optimized

13. Optimize one-star and two-star keywords. When optimizing creative ideas, respect the principle of priority. First optimize the keywords that generate registrations, then the keywords that bring inquiries, and then the keywords that bring effective conversations.

14. Optimize plans with insufficient budget; are the consumer keywords selected correctly, and are the keywords the core words promoted by the business? A. If the word selection is correct (brings in registrations and consultations), the budget can be increased; B. If the word selection is correct (does not bring in consultations and registrations), the keyword matching mode can be optimized, negative words can be added every day, the landing page can be optimized, and the online consultant's chat level can be optimized; C. If the word selection is incorrect, re-select the word;

The above is what bidding mainly does. What do bidding promoters need to do every day? The specific content of the bidding personnel is actually the data analysis, which is to collect statistics and summarize the daily running data. If you have any questions, you can contact me, Feng Chao, and Feng Chao will answer them for you!