Daily maintenance of Baidu bidding promotion account, how to maintain a Baidu promotion account?

The main purpose of Baidu bidding is data analysis. Data statistics are required every day, and several points of marketing loopholes must be analyzed in place. However, for a novice friend, how to do daily promotion maintenance, daily maintenance of Baidu bidding promotion account, how to maintain a Baidu promotion account? Let's learn about it with Feng Chao of Dongguan Network Promotion !

Daily maintenance of Baidu bidding promotion account, how to maintain a Baidu promotion account?

1. Go to Baidu Statistics to check the arrival rate

Check the click-to-visit ratio to see if the arrival rate is normal; if the arrival rate is low, consider whether the website space is unstable or there are some malicious clicks.

2. Go to the data report to view the consumption click status

How much money is spent on the PC side based on how many clicks it gets; how much money is spent on the mobile side based on how many clicks it gets. If we don’t have online consultation, we can leave different contact information on PC and mobile. In this way, we can calculate the consultation cost of PC and mobile consultation through statistics, which is convenient for later adjustment and optimization.

3. Look at the search term report

Check whether the search terms are irrelevant to the business and negate them promptly or accurately.

4. Look at Baidu statistics

Enter Baidu Statistics, view real-time visitor data, and check whether there is an IP address that repeatedly clicks on ads 3 or more times. It is likely to be a malicious click. It is recommended to copy it in time, enter Baidu Shangdun, and manually block this IP address.

The above is the daily maintenance of Baidu bidding promotion account. How to maintain a Baidu promotion account? The specific content. Baidu bidding is a very meticulous job, especially for data analysis, you must be proficient in it. If you have any questions, you can ask Feng Chao from Dongguan!