Kuaishou Account Practical Operation Guide

1. How to formulate an operation plan for a new account

1. Account personality.

Nowadays, operating a Kuaishou account is more for commercial monetization. Building a "personality" in the early stage of operation will serve the main line of the account's video content output, live streaming, and selling goods.

2. Content positioning.

The content positioning of the account is more vertical. If you operate a pet account, the account content should basically be related to pets; if you operate a store account, the account content should focus on the daily life of the store. The system will add corresponding labels based on the account content, and the verticality of the content will directly affect the video exposure and fan growth.

3. Video length.

The recommended video length is 15-30 seconds. The video completion rate will directly affect the algorithm's recommendation.

4. Update frequency.

Maintain a fixed update frequency, such as daily, bi-day, or even weekly, to cultivate fans' user habits. No more than two videos should be published per day, and no less than three per week.

2. How to easily produce video content

Click the "shoot" icon in the upper right corner of the "Kuaishou" APP homepage to shoot an 11-second video; long press to shoot a 17-second video; click the button three times in a row to shoot a 57-second video.

In the case of personal operation or without the support of a professional team, it is recommended to use the "Kuaiying" APP to produce video content. "Kuaishou" is the best choice for Kuaishou users to edit videos such as funny jokes, games and food, and is particularly suitable for producing long videos of more than 30 seconds . Among them, highlight features such as automatic voice recognition to generate subtitles and one-click sharing and uploading to Kuaishou allow you to easily complete video editing and video creativity on your mobile phone.

3. Notes on video publishing

1. Choose the most attractive and relevant picture for the cover . If you do not select a cover when uploading, the system will default to the first frame of the video as the cover.

2. It is recommended to choose the title style that comes with Kuaishou. Remember to avoid overly heavy clickbait titles. The title should be strongly related to the video content to generate positive interaction with fans and help the work become popular.

3. When editing the copy , you can add specific topics . It is recommended to add five topics to gain additional exposure within the topic.

4. If the customer is a local customer, you can add the location of the video to obtain conversions from users in the same city.

4. How to perform user maintenance

Complete user maintenance through comment interaction and private message interaction . If the number of comments is small in the early stage of account operation, we can increase fan stickiness by liking each comment and replying to private messages. If the account already has a certain fan base, you can regularly arrange some activities to stimulate the activity of fans.

5. How to cold start an account with the help of “Fans Headlines”

“Fans Headlines” can help an account gain exposure when it is cold started and complete the initial accumulation of fans for the account. When purchasing "Fan Headlines", you can choose to place them for two hours, six hours, twelve hours, and twenty-four hours. Here we recommend choosing twenty-four hours of long-term, stable exposure , and the purchase price will increase as the number of fans shown increases. If the account is not very regional, it is recommended that you only display it on the discovery page.

Within the available budget, we will gradually increase the purchase of discovery page exposure from 5,000, 10,000, 50,000, and 100,000. By conducting delivery tests from small to large, we can adjust the direction of video content production in a timely manner. First of all, the cover click rate must be controlled above 30% . If you purchase "Fan Headlines" many times and find that the cover click rate is always very low, you should start considering changing the cover. Secondly, if the conversion rate from video playback to fan growth remains above 2% , it means that there is no problem with the quality of the video content; if it is lower than 2%, you should consider changing your video content production strategy.

6. Fans data analysis

On the right side of “Personal Homepage—Edit Personal Profile” in the Kuaishou APP, the “Data Assistant” icon can be seen for some accounts. If your account has not published any content for a long time, the icon will not be displayed. After the operating account continues to publish content and accumulates a certain number of fans, we can use the "Data Assistant" to discover fan data and work data to adjust the operation plan. The data includes work and fan growth analysis, fan gender and age, fan active time, etc.

7. How to conduct live broadcast

Once the account has been authenticated with real name and has no previous violations , you can activate the live broadcast permission and start live broadcasting. Among them, "connected PK" is a more mainstream interactive method in live broadcast. You can match randomly or PK with friends. And through PK, you can attract fans from the opposite live broadcast room to achieve traffic diversion. During the live broadcast, remember not to show your cigarettes, alcohol, tattoos, and use polite language.

8. How to achieve sales conversion - Kuaishou Store

Kuaishou Store aims to build a more convenient online shopping environment for users. It has been fully connected with Taobao and Youzan , allowing merchants to directly add corresponding product links to promote, display and sell products.

9. Introduction to Kuaishou platform certification

There are three types of certification: personal certification, institutional certification, and corporate certification .

Among them, personal certification is mainly aimed at: community creators, celebrities, and national public officials. Institutional accreditation is mainly for the media, state agencies, and other institutions.

Author: Insight

Source: Kuaishou Business Insights