APP information flow advertising: creative features and data analysis of promotional materials

The rapid development of mobile Internet has prompted the continuous iteration and launch of various APPs that meet user needs. Wireless APP information flow advertising provides a good scenario for native advertising . From visual experience to cover design, from the main visual of the event to the user usage rules of the delivery platform, all design and creative optimization have only one goal - to achieve a high conversion rate of native advertising.

Taking the case of Weisi, an information flow advertising service provider, as an example, we analyze the advantages and disadvantages of the materials based on the front-end delivery and back-end conversion data, inspire inspiration, and seek new ways to improve the effect. We will provide the following explanation and analysis for you.

1. Fantong , Jiugongge , Audio FM

1. The overall tone of this music APP promotion material is relatively elegant, and it has its own characteristics among many music advertisements;

2. The presentation form of this version of the material is special, using information visualization to express the theme; different age groups listen to this channel at different times, and the corresponding stress values ​​are also different. The creative expression can attract netizens to read carefully;

3. Magnified numbers can focus on specific values ​​and stimulate the eyes.

2. GuangDianTong , native, mobile applications

1. The overall color of the picture is bright, and the green color saturation is high. In the information flow, the color can catch the eye at a glance;

2. The whole picture adopts a divergent composition, with the main mobile phone placed at the visual center, and the key elements are introduced in a divergent manner. The expression is expressed in the form of a dialog box, which makes the expression clear. The innovative composition can mobilize the sense of picture and arouse interest in reading;

3. There is appropriate white space in the picture, which makes it appear to have a high-end texture and a sense of space and breath in the structure.

3. Guangdiantong, FEED, and casual restaurants

1. The picture is composed of a simple rectangular composition, which is suitable for the display of food materials, making the material display comprehensive;

2. The material is selected from good-looking food, which can always attract a lot of attention and trigger clicks to learn more;

3. Using white as the background color can highlight the materials and text well and increase the sense of space of the picture.

1. The overall picture of this material is simple and clean, with a neat two-square rectangular layout. The picture is regular and uniform, with a certain sense of space and geometry;

2. In terms of material selection, the unique food shapes can attract a large number of young people, which conforms to the general psychology of curiosity and also highlights the unique functionality of the APP;

3. The overall tone of the picture is dark, the text is white, the font is simple and elegant, and the contrast between black and white enhances the sense of picture.

1. This version of the material has a simple three-grid layout, symmetrical structure, reasonable space division, and high picture integrity;

2. The choice of materials is attractive, recommending interesting restaurants and exploring novel places, which can easily capture the hearts of young people, achieve the purpose of the copywriting, and guide clicks;

3. The text is placed in the center of the left half of the screen, the center of visual browsing, and with highly saturated colors, the text is eye-catching.

4. Nine-grid game

1. This version of the game material has a fresh overall tone, and combined with the characteristics of the game itself, it has a strong ancient style;

2. The handwritten calligraphy fonts and rubbings echo the overall ancient style and clearly express the character traits and basic information of the characters;

3. The nine pictures have a unified style and a strong overall sense of picture.

1. This version of the game material focuses on expressing the attribute information of each character. The information is clearly listed and complete, which well demonstrates the characteristics of the game and allows netizens to have an intuitive experience of the game;

2. The overall painting style is elegant and fresh, and the characters, attribute boxes, and backgrounds are reorganized and integrated with a consistent style and high degree of completeness.

1. This version of the game material has a warm overall tone, and the characters are prominent, which is quite eye-catching in the information flow;

2. The screen displays a large amount of information. The information bar on the left shows detailed properties, and the parameters use icons instead of text, which also shows the characteristics of the game very well;

3. The background of the picture is the game scene, giving people the experience of being in the game interface and a strong sense of immersion.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @Weishidun Mobile Marketing is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map