Marketing promotion hot calendar in May!

It always feels like I haven’t done anything yet, and it’s already May 2020. If the cold weather has shackled our creativity before, then in the warm May, it’s time to regroup and get to work!

In the vibrant month of May, show your most passionate enthusiasm. Here is a marketing hotspot calendar. Come and brainstorm together~

Monthly Keywords

【Vitality and passion】

Background

The pace of preparation in May needs to be accelerated, after all, we will have a 5-day holiday this year (although it is pieced together). The short holiday, the beginning of summer, youth, maternal love, and confession are all brought by the beautiful month of May.

Pay attention to yourself, pay attention to nature, pay attention to the people around you, May is full of the breath of life.

1. Labor Day

May Day is a global holiday celebrated by more than 80 countries around the world.

This year's Labor Day in China is very special. Although there are 5 days of holidays, due to the epidemic, most people probably dare not go on a whim. But it doesn’t matter, if you can’t go out, you can participate in online activities better!

Key angles:

1. Praise the working people: Labor Day should of course be centered on the working people, so this is the direction in which most brands are accumulating strength, that is, praising the working people, mostly through posters or TVCs.

2. Pay attention to office workers: You can make a series of posters or H5 interactions targeting topics such as opposition to overtime work and professionalism.

3. Cloud travel: Brands can share some resources of cloud travel scenic spots and some online travel activities, or hold home sharing competitions, etc.

Case display:

1. Tsingtao Beer:

No matter what industry you are in, on this day we are all glorious working people. One poster pays tribute to multiple professions.

2. Weilong:

"Labor is the most glorious, but you can't stop talking." This interesting dynamic poster gives people a relaxed and happy feeling.

3. Jiayuan.com & Liubiji:

The retro poster, paired with Labor Day text, is very consistent with the Labor Day theme. Although it is not outstanding, you can't go wrong with the routine.

4. Jiang Xiaobai:

The copy combines the product and the festival very well, and the images are clean and simple.

5. Zhihu:

Salute to everyone who works hard for life. The lively colors give Labor Day a more youthful feel.

2. May 4th Youth Day

During Youth Day, various commemorative activities will be held in various parts of China, as well as various social volunteer and social practice activities. Some places will even hold adulthood ceremonies during Youth Day.

A festival for young people should show the enthusiasm of young people!

Key angles:

1. Motivational perspective: As the hope of the future, young people’s spirit of struggle and self-improvement needs to be constantly motivated by themselves and society.

2. Nostalgic angle: Pay tribute to youth by creating themed posters and interactive online activities.

3. Mockery angle: What happened to the agreement that young people aged 14-28 can enjoy a half-day holiday? So this is also one of the points of complaint. Of course, age jokes can also be used to create some fun interactions.

Case display:

1. NetEase Games:

It is very interesting to classify the characteristics of young people and present them through the attributes of game characters. As expected of a game developer.

2. Jiang Xiaobai:

The familiar emotional route invites young people to tell their own life stories, while at the same time combining the characters’ characteristics with animals, adding an extra layer of thinking and focusing on the performance of the copy.

3. Bright Dairy:

"One hundred years of May Fourth, one hundred years of light." The poster cleverly combines the brand with the May Fourth Youth Day, and the style of the poster is very retro.

4. Three Squirrels:

The young foodies are the perfect combination of brand and festival, and the poster is light-hearted and lively.

3. Beginning of Summer

The Beginning of Summer is the first solar term in summer, marking the beginning of the growth season for all things. From this day on, the hot summer is coming, and there will be more long legs on the streets!

Key angles:

1. General category: Solar term posters can be arranged, and it is recommended to be related to the characteristics of the solar terms.

2. Fun: posters and activities can be related to topics that everyone is concerned about after entering summer, such as weight loss, summer-specific diet, leisure activities, etc.

Case display:

1. McDonald’s

The win is the beautiful pictures.

2. The Palace Museum:

The four seasons of the Forbidden City can be photographed into a picture album, and the solar term blogger is online, and the familiar charm is still there.

3. Canon

Because we mainly produce imaging products, the most direct way to express it is through photos, with animals and plants showing summer.

4. People’s Daily:

A set of posters full of summer elements, including fruits, scenery, flowers, and animals, fully displaying the summer scenery.

4. Mother's Day

Mother's Day is on the second Sunday of May every year. It is a holiday to thank mothers and embrace maternal love.

Most brands and platforms like to go for the emotional approach on this day, using it to communicate emotionally with consumers while highlighting the brand’s tone.

Key angles:

1. Emotional: Express gratitude for maternal love, praise maternal love, and share stories about maternal love to resonate with everyone. There are also many ways of expression, including posters, H5, short films, etc.

2. Fun: Love does not have to be serious and profound. You can also create ideas based on the fun daily life between mother and child, such as the mother’s strange logic, the mother thinks you are cold, the mother’s circle of friends, the mother urging you to get married, and other interesting topics.

Case display:

1. Hisense mobile phone:

Mom, love me again is a typical fun-oriented creative idea.

2. Pepsi-Cola

Lighting my way in the darkness.

3. Youku:

The Queen Mother's Cruise.

4. Durex:

Mother's nagging. When we were young, we always complained about our mother's nagging. When we grew up and left home, we began to miss that nagging mother. Durex's interpretation of this part is a bit warm and interesting.

5. Grain Full

The second solar term in summer, Grain Full, marks the beginning of the rainy season with heavy rainfall. The rainfall begins to increase, and there will often be continuous, large-scale, heavy rainfall.

At the same time, the grains of summer crops begin to fill with juice but are not yet mature.

Key angles:

Grasp the characteristics of the solar terms and make perfect use of the situation.

You can follow the growth of the plants and look for connections with the brand and products. For example, a beer brand can be combined with rice filling to express good expectations.

Case display:

1. Tmall:

Grain Full, Grain Full, the wheat grains are gradually filling up. The ancient style of the picture design has a unique flavor.

2. JD Fresh:

Grain Full means that things are small but full at this time, and the dynamic sea shows the growth of grains.

3. Land Rover

Land Rover’s solar term posters are truly a breath of fresh air among car brands, as they completely forgo product placement and focus solely on reporting the solar terms. The pictures and text are also very attentive.

6. 520 Confession Day

520 is pronounced as “I love you”, so this day is called “Confession Day”.

It is not as popular as Valentine's Day, nor as formal as Chinese Valentine's Day, but it is still very suitable for people who love life to have some little romance. But it's not just love, family and friendship are also worthy of attention.

Key angles:

1. Lover-oriented: For friends who are in love, you can make romantic strategies, gift-giving guides, and encourage everyone to share love stories and other activities to highlight the sense of ritual in love.

2. Topics about being single: You can start from the perspective of "single aristocrats" and contrast them with people in love, and do some topical Q&A, or social activities, etc.

3. Any love that needs to be expressed, such as family affection, friendship, and confession to pets, can be the theme of this day.

Case display:

1. M&G Stationery:

It was a collaboration with multiple brands, and based on the nature of the brands, each brand wrote a love message for it. At the same time, each brand also actively interacted with each other. It was an outstanding brand collaboration case.

2. Wanglaoji:

It is not limited to love, but uses a set of heartfelt copywriting to express family love, love, friendship, etc. Very suitable for quiet reading.

3. QQ Music:

I don’t know why, but I think this is very nice and the writing is very touching.

4. Durex:

The theme is the way animals express love. All things have spirits. This kind of wildlife science popularization is also quite unique.

Final Thoughts

I don't want to talk about serious topics, just chat with you guys~

Is weight loss on the agenda now that May is here? Have you bought the sunscreen? Although the weather is getting hotter and hotter, please remember to keep wearing your mask!

Author: Canva Design

Source: Canva Design (ID: canvadesign)