Recommended collection | 9 common fission gameplays!

Many people have a misunderstanding about fission and growth hacking , thinking that fission is growth and growth is equal to fission. But in fact, the theme of growth is to acquire customers at low cost or even zero cost. Fission is just one of the ways, and growth is a complete product operation system.

It’s just that because the fission effect is more intuitive, the threshold for playing is lower, and everyone can use it, it is more easily accepted. But at the same time, fission is still shrouded in a veil for many students in product/marketing/ operations . They either don’t know how to do fission, or don’t know how to play it.

To address this issue, we have summarized 9 common fission gameplays :

1. Task fission/ community fission

This is the most common fission gameplay. For example, you can get prizes by inviting * friends to help. Most of them are realized through third-party tools , such as Meixiangdao, Zuizan, Yidian, and Renwubao. If it is course fission, Qianliao and Xiaoetong can also achieve it;

2. Distribution fission

Suitable for the fission of e-commerce products, allowing users to become sales agents;

3. Check-in fission

Check-in fission means that after checking in, a poster is generated, which is convenient for users to post on WeChat Moments . It is more commonly used in educational products, and the content of the poster highlights a positive outlook on life.

4. Test fission

The advantage of this fission is that it can convert precise user groups. For example, in a fashion expert identity test activity, user A can forward it to user B. After the user completes the test, both user A and B can obtain certain benefits.

5. Red Envelope Fission

Red envelope fission means that users can send benefits to their friends. For example, Luckin Coffee can send red envelopes after purchase, and takeaways can also send red envelopes after ordering.

6. Articles/Videos

This type of fission means that after reading part of an article or watching part of a video, you are prompted to forward it to a friend or circle of friends before you can continue watching;

7. Unlock fission:

Unlock fission means that users can unlock benefits by collecting cards or fragments, such as Alipay 's five-blessing red envelopes;

8. Assisting fission

Helping fission means that you can get more benefits through the help of friends, such as one lucky draw per day by default. If you forward it to your friends and they follow you, you can get additional lucky draw qualifications.

9. Bargaining

The same applies to the scenario of selling goods, where you can get discounts by bargaining with friends.

In summary, the fission method is not limited to communities and official accounts . Fission is more of a growth method that combines products and operations. The fission of mini programs mostly comes from the sharing links added to the product experience process, which is consistent with growth thinking and requires the collaboration of the entire team.

Source: Zhuge io Data Coach