Uber and Uber are fighting each other in a fierce battle.

Today, UCAR released a series of advertisements on Weibo with the theme "Beat U, I'm afraid of black cars", directly targeting Uber. The advertisement invited famous actors Wu Xiubo and Hai Qing to appear in the advertisement.

Shenzhou Private Car said: "Not only comfortable, but also safe, this is our point of view! Thank you for your support. In the wave of Internet innovation, we will always provide the most extreme and safest user experience! Uber, please stop your black private car!"

However, the advertisement did not receive any positive response but was criticized by users as soon as it was released. This marketing method of directly attacking competitors was not recognized by users, and there was a typo in the picture ("怪叔黍" was written as "怪蜀黎"). The copywriting of Shenzhou Special Car was really not careful.

Not only did the users disapprove, but even the main actors who participated in the filming of the commercial went on "emergency strike". Luo Changping, a well-known financial media person, posted on Weibo that he was also invited to shoot this series of advertisements, but because he did not agree with the copy, he requested that his pictures be removed.

What do you think of such a harsh advertisement? After this criticism, how do you choose between Shenzhou Zhuanche and Uber?

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