Tourism industry promotion data and case sharing (full report download)

WeChat Moments ads are as popular in the tourism industry as in other industries. Trip Advisor, Airbnb, Ctrip , Tuniu, Tongcheng, Hyatt, Hong Kong Disneyland and others have all placed WeChat Moments ads. Some travel startups have also tried their hand at it, such as 6RenYouTravel.com, HotelBrother, and ZuZuche.

To find out how effective the tourism industry’s advertising campaigns on WeChat Moments are, we have found data from four companies that have personally tested the campaigns for you!

Tourism Industry Overview Analysis

Airline tickets - Spring Airlines

Promotion effect:

1. Click-through rate +1 times

2. 7-day recycling>1

3. Average order value > 600 yuan

Promotion strategy :

Travel route products—— Tuniu Travel Network

Promotion effect:

1. Click-through rate > 3%

2. Activation cost: 13-30 yuan

3. Next week retention rate increased by 1.5 times

Promotion strategy:

Travel B&Bs and Hotels in the Surrounding Areas - Ctrip.com

Promotion effect:

1. Click-through rate +2 times

2. Activation cost: 16-30 yuan

3. Activation rate 3 times

Promotion strategy:

TripAdvisor

Promotion effect:

1. App Store Top 1

2. Baidu Index 1.8 times

3. Activation rate > 30%

Promotion strategy:

This concludes the Moments advertising campaign! Mobile games , e-commerce , finance, and tourism, the delivery data and strategies of the four major industries, hopefully provide some reference for friends who are interested in WeChat Moments advertising.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @店小喵(Qinggua Media). Please indicate the author information and source when reprinting! Site Map