How to plan an event? Activity planning process conception

1. Principles of activity task allocation

1) Specific 2) Measurable 3) Achievable 4) Relevant 5) Timeliness (According to the weight of the work tasks and the urgency of the matter, the time requirements for the initial completion of the goal should be formulated)

2. Gantt chart production process

1) Clarify the projects involved in the activity. The content includes project name, project objectives, start time and duration.

2) Determine the dependencies between projects and find the activity-determining projects.

3) Arrange appropriate slack time for unforeseen events on the schedule

4) Determine the personnel who will execute the activity tasks, including department, name, and contact information.

5) Draw a Gantt chart.

3. Things to note when communicating with colleagues from different departments

1) Product Manager

① Language communication on the same channel: It is recommended that the product requirement document, especially the interaction requirements of the core functional points, must be clearly stated.

② Inform of the benefits, without claiming credit: Clearly inform the project of the benefits of the product he is currently responsible for.

③ Be humble and seek advice, and work together for win-win results

④ Reasonable leverage of leadership

2) Design

Good cooperation is based on respect and communication. We must respect the other party's professional level and communicate with them strategically.

① Early participation and effective design

Early UI involvement can save us time in repeatedly explaining the interaction of each button in the prototype during the subsequent page design process.

② Persuade indirectly and give affirmation

If there is a need for better interaction and modification, you can first affirm his work, and then put forward your own modification requirements to avoid the UI feeling that unnecessary modifications are necessary.

③ Group communication and progress sharing

Set up an online project discussion group before the event.

3) Technology

① Provide sufficient explanation to motivate students

When making demands to technical personnel, it is important that they fully understand the ins and outs of the demand. It is not just about knowing what we want to do, but more importantly, why we want to do it.

② Clarify the requirements and don’t change them easily

The development documents and pages provided to the technology should preferably be final.

③ Module communication to settle problems

Put all generated requirements and suggestions into the project management tool to avoid interrupting the work of technical personnel. Communication issues should be described as completely as possible in document form to facilitate organization and statistics.

4) Customer Service

① Provide a Q&A document to customer service before the event

Before the event, you should foresee the problems as comprehensively and in detail as possible, and provide the solutions and responses to these problems, as well as detailed event information (event form, event time, prize setting, etc.), to create a customer service document and provide it to customer service personnel.

② Establish an effective instant communication mechanism

③ Distinguish between common problems and special problems

5) Finance

① Communicate with the finance department like you would with your boss

When looking at event planning proposals, the boss considers the overall situation and effects, while finance considers data and benefits, which are completely different perspectives.

② Be cautious when making requests that exceed the budget limit

4. Summary of the Division of Labor Principle

1) The division of labor for each activity project must comply with the SMART principle .

2) The Gantt chart is a very good tool for explaining the division of labor. Decisive projects should be assigned to the most reliable partners.

3) Communicate with the product, inform them of the benefits, seek advice humbly, and leverage leadership when appropriate.

4) Communicate with UI, participate in discussions in advance, and give affirmation.

5) Communicate with technical staff, inform them of the complete background of the activity, clarify the requirements, and do not make changes easily.

6) Communicate with customer service, refine the activity rules, and document them as much as possible.

7) Communicate with finance staff and respect the professionalism of finance students.

TIPS 1: Pay attention to activity preheating

Reason: Because the number of participants is usually the highest on the first day of an event, it is necessary to capture the traffic on the first day.

TIPS 2: Risk points of activities

On the technical side, there may be delays in the launch time or bugs after the launch.

In terms of promotion , resources were not in place on time.

As for users, they did not buy into the main selling points of the event.

In the external environment, other hot topics broke out, such as Lu Han and Guan Xiaotong, Li Xiaolu's cheating, and Hawking's death.

In terms of law, there are violations such as anti-pornography, race, region, and consumer rights.

Cheating loopholes, users find loopholes in the rules, and place fake orders and flood the market with spam.

TIPS 3: Issues that require continuous attention during launch

■ Data: It is necessary to have an expectation of the data trend. If it exceeds the fluctuation range, it is considered an abnormal situation and the cause needs to be investigated.

■ Feedback: Pay close attention to all platforms where user feedback appears, such as user groups, forums , Weibo, Moments , etc.

■ Collect valuable information: optimizable processes or experiences, record peaks and troughs in data, collect user feedback and discussions, and take interesting screenshots during the event as material for subsequent event analysis.

TIPS 4: Activity summary

■ Content includes: background, objectives, effects, detailed analysis, experience analysis, follow-up plans

*Effectiveness evaluation: comparative analysis before and after the event, analysis of activity indicators, and comparison between activity budget and actual cost.

*Detailed analysis (please refer to the following):

① User conversion funnel model (combined with data analysis to find out the problem)

② User participation behavior analysis

③ Analysis of communication effect

☆Summary of event highlights

☆Summary of insufficient activities

*Subsequent plans:

Activities and organization

Source: Huang Yue_Sara