Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
|
As an emerging advertising medium, Internet advertising has developed rapidly, but problems have also occurred frequently. On September 1, with the "Interim Measures for Internet Advertising Management" about to be implemented, Internet advertising will enter a more standardized development stage. The Measures are a refinement of the new Advertising Law and a positive response to the many innovations in the development of my country's Internet advertising industry. They embody the balance between promoting the healthy development of the industry and protecting the rights and interests of consumers. With the implementation of the new regulations, Internet advertising will no longer be "arbitrary": for example, Internet advertising should be identifiable and clearly marked as "advertisements" so that consumers can identify them as advertisements. Paid search ads should be clearly distinguishable from organic search results. Pop-up ads should be able to be closed with one click. Advertisers of Internet advertisements are responsible for the authenticity of the advertising content, and advertisers and advertising operators must fulfill their obligations to check supporting documents, verify advertising content, etc. in accordance with the provisions of the Advertising Law. This article will interpret and analyze the series of changes brought about by the implementation of the new regulations one by one, in order to help everyone master the correct response posture. (Based on the author's training content in Hubei Provincial Industrial and Commercial System, with deletions) Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @Tencent Research Institute Yang Leyou (Top APP Promotion). Please indicate the author information and source when reprinting! |
Recommend
Solid info! The 5 most overrated bidding strategies
Search engine paid promotion provides marketers w...
Long-term reasons and short-term investments
Analyzing my own investment experience, I often m...
Mango TV's three killer features in accelerating the OTT market
After the industry reshuffle in 2014, the OTT box...
The magic weapon that strengthens plastics may be an "invisible assassin" of health!
Audit expert: Zhou Hongzhi Senior Experimentalist...
Do you know some little-known facts about bayberry?
If we were to talk about the most popular summer ...
A Guide to KOL Advertising on TikTok
What is Douyin KOL? Users who frequently post vid...
Google's upcoming Android P features leaked
It is now March, and the official release of Andr...
10 ways to take advantage of iOS 8's new technical features to build more powerful mobile apps
[[121238]] 【51CTO translation】The new API combina...
The new iPhone price increase is just the beginning: global flash memory supply shortage is the internal cause
The price increase of iPhone is not surprising, b...
Microsoft and Adobe work together to optimize the touch screen experience of PS
At the Adobe Max conference, Microsoft and Adobe ...
Liu Xifang Victoria's Secret Gadgets Private Yoga Class
Liu Xifang's Victoria's Secret Gadgets Pr...
Get started quickly! 7000 words to teach you how to master the underlying logic of operations!
1. What is Operation ? What is operation? Because...
The most complete and detailed APP promotion channels and planning schemes in history
For a successful application, developing the APP ...
China's diving "Dream Team" won the first and second place! Do you know how to scientifically suppress splashes in diving?
On March 4, Beijing time, in the women's 10-m...
From the perspective of Android development, let’s talk about Airbnb’s Lottie!!!
1. Introduction Have you ever met some designers ...