AppStore is in a black storm: more than 5,000 apps removed in three days

APPStore showed its power. In three days, an average of 1,700 Chinese apps were removed from the shelves every day.

Apple App Store! It is the top voice in the mobile Internet , a super traffic portal, and it holds a high position of power and influence that reaches all corners of the world. It is no exaggeration to say that if it sneezes, countless developers will tremble. In recent days, APPStore has been very powerful. In three days, an average of 1,700 Chinese applications were removed from the shelves every day.

Among them, gaming apps were the hardest hit. From October 26 to October 28, in just three days, 731 gaming apps were killed. However, on October 30, the number of apps removed from Apple's shelves dropped significantly. Was it because it was Sunday? We don't know the reason, but we believe that Apple will not put its weapons away so quickly.

All categories:

2016.10.26 1261 Chinese apps removed from shelves

2016.10.27 1993 Chinese apps removed from shelves

2016.10.28 1841 Chinese apps removed from shelves

Games:

2016.10.27 249 Chinese apps removed from shelves

2016.10.26 260 Chinese apps removed from shelves

2016.10.28 222 Chinese apps removed from shelves

The above data comes from the ASO tool . In fact, Apple had already issued a related statement on the cleansing of APPStore applications as early as the beginning of September. However, it was unexpected that the storm came so violently. Some developers responded that although their applications were not removed from the shelves, they were cleared of the lyrics and the list on October 29, which was a heavy loss.

Three major events occurred during Apple's app purge:

1. September 7, iPhone 7 officially released

2. On October 5, Apple officially launched the bidding advertising function in the App Store.

3. On October 22, China’s App Store total sales ranked first in the world.

Especially with the good news that the total sales of App Store in China ranked first in the world, Apple has deepened its determination to purify the Chinese market. Its purpose is nothing more than two: first, to focus on removing illegal applications, indirectly teach the ranking companies a lesson, and pave the way for its own bidding ranking; second, to focus on removing zombie applications, junk applications, and outdated applications, to create a good user download environment, and further consolidate the position of APPStore in the hearts of users.

APPStore wants to break the dilemma of ranking manipulation

In the past, APPStore ranking manipulation was rampant, and developers and ranking manipulation companies were in a love-hate relationship. As a result, it became increasingly difficult for users to find high-quality applications in the APPStore, and they blamed Apple for not doing its job. Why were there so many junk apps at the top? Apple cannot blame users for not understanding ranking manipulation. If this continues, more and more developers will take shortcuts and not make products carefully. Junk apps will be rampant in the APPStore, so users will suffer, the APPStore will be ruined, developers will be dumbfounded, and ranking manipulation companies will get richer.
Therefore, Apple is fighting back. Don't developers want to rank the most? OK! The bidding ranking function was born, and it took a heavy blow to crack down on illegal applications, because Apple knows that if the market is not purified, the Chinese APPStore, the world's largest market in terms of revenue, will be nothing but a passing cloud. For the sake of users and for himself, Xing Dongjin, CEO of Cicada Master , believes that the "sharp sword" of application cleansing has just been stabbed out.

What kind of apps are easily removed from the shelves?

So, as a developer, how can you avoid this "sharp sword" from Apple? In fact, it is very simple. Just analyze the reasons why apps were removed from the shelves during this period. In general, the apps removed from the shelves during this period have the following commonalities:

In a word, just do your own thing and don't be afraid of anything no matter how tough it gets. Don't violate any rules and make good products steadily. Users will notice your goodness and so will the APP Store. Although it sounds a bit idealistic, an APP that is recognized by users is definitely not created by cheating on the charts.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @刘晨晨 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!