At different times, the forms of popular accounts on short video platforms are often different.

From plot accounts, voice-over accounts, editing accounts, to travel accounts, we have witnessed various forms of accounts becoming popular one after another. However, in recent times, a new trend of pure animation has emerged, and the effect of increasing fans is also very obvious.

Zunbao Daddy, an account that combines animation with plot, and some techniques involved in its operation.

In this article, we will provide a detailed analysis from four aspects: copywriting, topic selection, production format and content collection, and commercial monetization . We believe it will be helpful to everyone.

For animated videos, what do you think is the first factor that determines the audience's stay?

It’s actually copywriting.

Compared to regular videos that use some cool special effects or beautiful characters to attract users to watch, what animation can show is often more limited.

In this context, if the copywriting level of the video can reach an excellent level, it will become the finishing touch of the entire account.

1. Use hot words and phrases

The content of the spoken copy can keep up with the hot internet memes in a timely manner, which can resonate with and trigger sharing among fans.

At the same time, when the video content appears in the traffic recommendation pool, it is very likely to gain the love of ordinary audiences because of the use of hot memes and buzzwords, thereby further achieving the purpose of converting fans.

Then, in the video released by the account on May 18, 2021, the popular meme of "Just playing" was used. The specific text is as follows: "What are you doing here - What's wrong, auntie - Who are you calling auntie - I won't call you mom - Call me auntie - Hey, just playing".

The use of such Internet buzzwords and memes can arouse the audience's resonance very well, because they have been circulated on the Internet for some time in advance, which can reduce the audience's understanding and communication costs, and make the audience feel that the video content is more interesting.

Well, in addition to "Just for fun", previously popular hot memes and buzzwords such as "What is Happy Planet" are all good examples. As long as short video bloggers always stay sensitive to hot topics, this is relatively easy to achieve.

2. Make good use of questioning sentences

The one-sentence copy in the video is also related to the audience's stay on the video.

Compared with the copywriting type that gives answers and describes the entire video, it is better to use copywriting in the form of interrogative sentences to increase the audience's curiosity and thus improve the completion rate.

In this regard, the account's copywriting examples include:

Why does your IQ plummet after marriage? Come and see if he looks like your husband, hahahaha

Isn't it better to drink more hot water? What should we do then?

If I get old, my son should be nice to me, right?

The disassembly and imitation of this format is relatively simple. Generally speaking, the format is:

Why/Could it be/If xxxxxxxxx, is it really not like this/then what should I do?

Short video bloggers can also consider adding this type of copy to their videos.

For example, in the popular science category, you can use "Why is it healthier to eat vegetables this way? Do you really understand?"

For skills teaching, you can use "Isn't it more reasonable to strum (guitar) like this?"

To sum up, you just need to put the explosive point of the video into the copy, and then by asking rhetorical questions about the explosive point, you can write a rhetorical copy.

Topic selection is a long-term and uninterrupted task that short video accounts face. For accounts like this one that focus on animation and drama, the topics they choose usually fall into the following categories.

1. Topics that are universal and highly discussed

This topic is easy to understand, so here are a few examples:

Do children need extra lessons?

Which parent's home do couples visit during Chinese New Year?

How should adolescent children be educated?

When recruiting, should we look at academic qualifications or abilities?

Questions like the one above are extremely popular and have no standard answers. Moreover, these types of questions, whether placed on different platforms such as Zhihu, forums, Weibo or short videos, often trigger a lot of discussion. Although the final result still cannot get a unified answer, the heat brought to the initiator during the discussion is particularly high.

So under this category, the account released a short video work with the theme "What are brothers?" on April 15, 2021. Although there were some reversals in the plot at the end, if we only talk about this topic, it is actually a simple topic that everyone would like to watch.

2. Topics that are easy to resonate with

Videos that resonate with people are often those that swap roles or speak for certain groups from their perspective.

A typical case is women speaking up for men, or men speaking up for women.

For example, a female character in a short video said, "In fact, true love does not mean breaking up when you are tired. It means that no matter how tired or disappointed you are, you will not abandon each other, and you will find a way to be together even if it is not suitable."

Such copywriting will actually resonate with the audience who are in the relationship stage, thereby increasing the length of time they watch the video.

In addition, topics that resonate with the audience will also stimulate the audience's desire to share. When the dissemination link of the video is lengthened, the exposure generated by the entire account will be infinitely amplified.

So how can short video bloggers create video topics that can resonate with people? They can refer to the following methods.

First, start with your own life

You can use yourself as an example, or you can use things that happen around you as examples. Adapt some classic events that can resonate with the audience and carry out secondary creation.

Second, you can refer to the online copywriting library

There are many types of copywriting about "heartfelt" and "empathy" on the Internet. When writing the plot script, you can refer to the relevant copywriting and write the story.

Third, the selection of topics that compare the audience and the situation

Analogy topics usually divide the results and the population into two camps, which can bring about a large amount of discussion.

For example, on May 22, 2021, the video uploaded a video with the theme "Men before marriage VS after marriage", and on April 27, it uploaded "Just got married VS a few years after marriage", and on April 25, it also uploaded "Boys quarreling VS girls quarreling" and so on.

The above are topics based on audience analogy.

Under this point, there is also the topic selection direction of situational analogy.

For example, "If you have 1 million, would you choose to travel around the world or settle down and manage your finances?" and "If you are a parent, would you rather he succeed or be happy?"

The advantage of this topic selection is that it gives the audience the option of choosing the question from the source, which can make the "conflict" more obvious and amplify the dissemination effect of the video.

Overall, the content selection of this account mainly involves the above three points. So when setting up topics for similar accounts, you can mainly start with these three points. As for some other regular topics, you can just improvise on a daily basis.

The main thing to remember when choosing regular topics is to respond quickly to hot events.

For example, during major holidays and emergencies, you can make adjustments to content selection based on mainstream topics and sentiments, and gain a lot of fans in a timely manner.

03 Production format and content collection

1. Production form

In the field of animation accounts, the number of competitors is far less than the number of accounts featuring real people. In addition, due to the objective limitations of the animation format, the current production forms of animation accounts are mainly divided into the following three types.

That is, animation + plot, animation + special effects, animation + explanation.

But no matter which one it is, the production form of animation requires a certain production foundation. On the other hand, since the animation format does not require real people to appear on screen, there is often more room for creativity in terms of subject matter or special effects.

Let us first explain the animation production form of James Bond.

The animated videos of this account often have a basic background image, and only when the internal characters speak, a patch with animated facial expressions is inserted. This production method is considered to be a relatively simple one.

But there are several other forms of animation.

For example, the account of Yichan Little Monk is rendered with 3D effects. A more professional team is needed, mastering all skills including but not limited to 2D and 3D animation.

There is another account called "I Don't Eat for Free", which is presented in the form of 2D animation. However, all the details in this account are different from the account "Jun Bao Dad" we shared in this article. In the account of "I Don't Eat for Free", almost all the content is drawn frame by frame, and there is no mode of adding background image and animation stickers.

2. Content Collection

Building a content collection is a common method of operating a Douyin account, which has a good effect on increasing fan stickiness.

The account of Jumbo Dad has built three content collections, namely "This is Impossible", "The Tragic Robbers Series" and "Jumbo's Little Theater".

The number of content collections should not be too many. Too many will make the account appear too redundant. At the same time, it will also give the audience or fans the first impression that the account is not vertical enough and professional enough.

04 Commercial Monetization

In terms of monetization, JUNBO DAD has two ways.

First, accept advertisements , that is, insert advertisements into short video works.

However, it was found that the account's plot arrangement for product placement was too stiff.

Therefore, when short video bloggers accept advertisements, they should mainly consider the following points:

1) Choose the one that matches your account style

This is actually the first factor that should be considered when accepting advertisements. For example, knowledge and science accounts can accept book advertisements, and gourmet restaurant bloggers can accept food advertisements.

In short, it is best to choose a video that belongs to the same field or is related to your own video.

2) Ability to integrate advertising into the plot

Short video bloggers who have opened a Star Map should never rush to monetize. If an advertisement is not well implanted and seems too abrupt in the plot logic, the most direct result will be the loss of fans.

Therefore, how to arrange the advertisement after receiving it is something worth considering.

Let’s take the books above as an example. A popular science character first introduces a story background. For example, in my spare time, I have the habit of reading books, but only by reading xx type of books can I gain insights and calm my mind. And xxxxx is such a book.

This book adopts the xxxx binding design and was completed by xx author in xx years. This publication is a commemorative edition/limited sale and has a very high collection value.

This arrangement is, on the whole, a logically self-consistent case.

3) Control the number of advertisements

Generally, advertisements should not be inserted into short video works more than 4 times a month.

If it exceeds this number, then you need to spend more time on plot design and try to make up for it with a wonderful plot.

Second, open a product showcase

Almost all the items on display in this account are food. Compared with other categories, the decision-making cost for users to shop for food is lower.

Currently, the account has not started live streaming and mainly deals in food products out of consideration for the cost of users’ shopping decisions.

After all, there are not many entrances in the video to cultivate users' shopping mindsets, so low average order value + universal categories are the best way to select products.

This kind of product selection thinking also applies to accounts that have not yet cultivated user shopping mindsets.

Conclusion

Animation accounts are still in their peak growth stage and there are still certain opportunities. However, the production of animation will be different from the staffing of traditional live-action accounts, and is usually produced by individuals or teams in related professions.

Secondly, in terms of account operation, this article analyzes animation accounts such as Zunbao Dad from the aspects of copywriting, topic selection, production, and monetization. The key points and difficulties involved can be used for your reference.

Overall, as long as the problems in animation production are solved, the field to which this account belongs is still a blue ocean stage. But on the other hand, since it is in the form of animation, it means that consideration of the content will be more sensitive and important.

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Author: Internet Celebrity Headlines

Source: Whtoutiao Founder: Dawei