How to deploy new accounts in Juliang Qianchuan?

How can a new account conduct massive Qianchuan delivery ?

When a novice sets up a plan for the first time, how should he deploy the huge amount of Qianchuan ?

How to quickly create an account without a hit product?

What to do if the bid is high but you just can’t get out?

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This article will answer these questions and teach you how to place huge amounts of content!

How to deploy huge amounts of Qianchuan - Building a new plan

How to build a massive Qianchuan plan for the first time?

For a novice who wants to launch a huge amount of Qianchuan, the most important thing is to first target the target audience accurately. Because the establishment of a huge Qianchuan account requires the combination of a Douyin account, it is divided into two situations: new Douyin account and old Douyin account.

1) New TikTok account

When planning and building a new Douyin account, you can use the "Quick Edition" targeted influencers and combine it with the "Professional Edition" behavioral targeting.

2) Old TikTok account

If you are planning to build an old Douyin account, you can use the "Quick Edition" system recommendation and combine it with the "Professional Edition" behavioral targeting to carry out delivery.

For the specific account establishment process and operation of the Express Edition and Professional Edition, please refer to the two articles previously compiled

How to place a huge amount of money in Qianchuan——Place a new account

How to deploy a huge number of new Qianchuan accounts?

For the huge number of new Qianchuan accounts, the traffic is small and inaccurate, so it is not recommended to directly make a one-time large budget launch. You can first budget and launch multiple times for testing. Then, based on the delivery data, such as average length of stay per person, order conversion rate, etc., the account is optimized and adjusted to handle more conversions, and delivery is further expanded after optimization and adjustment.

1) High-paying accounts: In the early stage, you can use a multi-polar low budget to run the volume, with half of the rapid promotion and half of the professional promotion, and use manual bidding with Leica targeting or benchmark account/expert targeting; in the later stage, after the ability to undertake is improved, you can use the "automatic bidding" plus "fixed duration" mode for delivery.

2) Low-paying accounts: In the early stage of Qianchuan account launch, it is recommended that you use the small store push function to adjust the inventory and do a good job of account positioning; after you have a certain amount of natural traffic base and transaction volume, you can start to launch it vigorously. You can use rapid promotion at the beginning, and later increase professional protection delivery in conjunction with targeted population delivery to coordinate natural traffic.

How to place a huge amount of Qianchuan - quickly start an account

Without a hit product, how can Juliang Qianchuan quickly gain popularity?

For live broadcast rooms that lack popular products, they can obtain them through the "Selected Alliance". When selecting products for short videos, special attention should be paid to the structure of the goods, such as increasing the number of orders through flash sales and increasing GPM through standard products.

At the same time, you can also choose the appropriate display form according to the characteristics of different products. For example, products with better display effects can be used to make videos to attract traffic, while products with strong practicality but average display effects can be sold in the live broadcast room.

How to launch a huge amount of Qianchuan——Rapidly increase the volume

What should I do if the bid for a new account is very high but it just doesn’t work?

If this happens to a huge number of Qianchuan accounts, it is recommended to first look at the review suggestions, and then check the product status, whether the Douyin account is normal, and whether the audience targeting is too narrow.

If you want to quickly increase the volume of Qianchuan accounts, in addition to optimizing the plan and targeting, you also need to optimize the creativity. Only by improving the creativity and the conversion rate of the live broadcast room can the plan be easier to increase.