Xiaohongshu Enterprise Account Operation Strategy!

01 Confusion in the operation of Xiaohongshu corporate accounts

In terms of user trust in Xiaohongshu professional accounts (corporate accounts), first of all, they need to have fans. Fans are the face of a professional corporate account or brand account, so no matter how accurate and sticky the fans of this account are.

The first thing to do is to get users to pay attention to us. The principle I always follow is " quantity first, then quality, and everything that should be there will be there. " The exposure of the note content is as important as the number of fans of the account. Any industry will follow the 80/20 rule, and the same applies to my operation of a professional Xiaohongshu account.

Many people say that it is difficult to increase followers, and they don’t know how to organize activities or achieve conversions. Perhaps after you read my lucky draw sharing, you can also achieve 10,000+ followers, 10,000+ likes, 10,000+ collections, and 2,000+ comments in one activity , and they are all real potential fans.

02 Methods for increasing followers through enterprise account operation

What I’m sharing this time is that the only way to quickly increase followers for enterprise accounts is to use the lottery notes. With a budget of 300+, you can increase your followers by 10,000+. I’m afraid everyone will rush to participate in this activity, it’s too cost-effective.

Steps to do a lucky draw:

First, analyze your own user portrait:

For example, female fans aged 20-30, working women, white-collar workers…

Start selecting lucky draw prizes: Note: They must be products that are frequently used by this age group (it doesn’t have to be your own product, as long as it can attract this wave of users to pay attention and claim them) or when giving gifts, you can give our products + highly attractive products.

For example, if the target group is girls aged 20-30, we will give away lipstick and Armani air cushion .

Design the cover, the cover is very important! Very important! Very important! The cover design must be grand, targeted and attractive! Attractive! Attractive!

Copywriting requires two parts: one is picture copywriting, and the other is note copywriting.

Summary: Tips to increase lottery participation rate.

The title/first image highlights words that impact users:

Cost-effective, free, limited time, benefits, fan favor…

The title and first image information should correspond, and the style and tone should be unified.

Avoid "irrelevant text" and too many colors in pictures

Keep up with the trend of corporate product brands,

Flexibly master the current hot words and cleverly add them to the key words in your notes

Use emoji titles to attract users’ attention and seize the users’ golden 5 seconds

The content is authentic and arouses the user's desire

03 Improving Xiaohongshu’s content planning capabilities

At the beginning, my Xiaohongshu notes were created like this ↓

(Notes from Xiaohongshu on July 25)

The data is also very bad. Well, there are two likes and collections that were clicked by me .

There is basically no traffic, which may be different from my previous idea of ​​operating the WeChat public account. There are still differences in the preferences of Xiaohongshu users and WeChat public account users.

Author: Zhuang Jun

Source: Zhuang Jun Xiaohongshu Marketing