How to monetize short videos? Here are 7 ways

In recent years, short videos have been very popular and have successfully captured users' attention and attracted a large amount of traffic by virtue of their product characteristics. Behind the hot short videos, in addition to "watching the fun", we can also get involved in short video creation and use short videos to realize monetization.

1. Obtaining huge subsidies from the platform

For example, platforms such as Toutiao, Douyin, Xigua Video, and Penguin have provided huge subsidy policies in recent years. You only need to post original videos on their platforms to get good returns.

1. Toutiao’s 1,000-person, 10,000-yuan plan

For those who participate in Toutiao's Thousand People and Ten Thousand Yuan Plan, Toutiao platform will ensure that at least 1,000 top creators will receive a guaranteed income of at least 10,000 yuan per month.

2. Xigua Video (Toutiao) 1 billion yuan subsidy

After the “Thousand People, Ten Thousand Yuan” plan, Toutiao has allocated another 1 billion yuan to subsidize short video creators.

For example: you only need to post short videos on Xigua Video, which is owned by it, and you can get advertising revenue through the number of readings.

3. The bonus of Dayu account is upgraded, and up to 2,000 creators will receive bonuses every month

4. Tencent Weishi: 10,000 views can earn you 1,000 yuan

Tencent spent nearly 3 billion yuan in 2018 to create Weishi, a short video app. Many college students and new employees shoot short videos in their spare time. As long as the effective playback volume exceeds 10,000, they can earn nearly 1,000 yuan per video.▼

2. Channel Sharing

Channel sharing is actually a very direct way to generate video revenue:

• Headline: After the novice period, you can get the platform share;
• Yidian News: If you want to get a share, you need to apply to the editor;
• iQIYI: Just apply for profit sharing through the official email address.

3. Advertising Cooperation

When your short video has a certain number of views and fans, you can consider shooting advertising videos, product placement, etc. to earn more extra income. Advertising monetization is also a relatively common way for everyone, which can be roughly divided into four categories:

1. Sponsored advertising

Sponsorship advertising refers to a form of advertising that adds the name of a sponsor or advertiser before a program to promote the brand and expand its influence. When we watch some variety shows, many times before the show starts or the host will introduce that the show is sponsored by **. The amount of advertising for this type of show is generally larger.

2. In-film advertising

In-stream ads are specially made ads that are added to short videos as they play, usually at the beginning or end of the video. This type of ad has a relatively high reach, but the revenue for the film company is lower than other forms of advertising. Moreover, the appearance of such advertisements will make users feel a little abrupt and somewhat irrelevant to the content of the short video itself, and may bring users a bad viewing experience because of such advertisements.

3. Product placement

Product placement is the process of placing a brand’s product into the plot of a short video, allowing viewers to unconsciously become familiar with or repeatedly remember the product or service.

For example, when Papi Jiang was talking about her game Honor of Kings, she also made an advertisement for the vivo phone. The revenue from this kind of embedded advertising is also considerable.

This type of advertisement is not as abrupt as the first two types. It naturally integrates into the video content and has a relatively high user acceptance rate.

4. Brand Advertising

A combination of the above three.

It is said that bloggers with 30,000 fans on Douyin can receive advertising, and the advertising fee for a single video of a million-level influencer basically starts at 50,000.

I have a friend who once placed an advertisement with a celebrity on TikTok, but he made only a few times more than 100,000 yuan. He only looks for celebrities who are not particularly popular, but the cheapest one-time advertising costs more than 10,000 yuan. The demand for advertising is the greatest from the financial sponsors, and the money they earn from advertising may be more than your monthly salary.

4. Fans monetization

"Fan economy" is no longer unfamiliar to everyone. No matter what industry they are in, they hope that fans can bring them lasting benefits and realize monetization. If your short video column has already gained more than 100,000 fans, you can try this monetization method, conduct targeted marketing to your fans, and bring profits to your team through your fans.

5. E-commerce Monetization

E-commerce monetization is achieved through the short videos we release, which direct traffic to some stores and achieve sales, and we make a part of the profit from it. These stores can be our own self-operated e-commerce stores or in the form of Taobao customers.

1. Self-operated e-commerce

Self-operated e-commerce companies introduce, manage and sell various brands of goods by tailoring procurement standards that meet their own brand appeal and consumer needs. They use a number of reliable brands as support to highlight the reliability of their own brands and build e-commerce itself into a highly valuable brand. The advantage of self-operated e-commerce is that it provides products precisely to its own users, and the profit will be relatively higher.

2. Taobao customer change

Taobao's current promotion model is based on charging based on transactions. As long as it obtains the product code from the Taobao promotion zone, any buyer (including yourself) who enters the Taobao seller's store through your personal website, Weibo, or posts and product links and completes the purchase can get the commission paid by the seller and earn the difference. This type of monetization method is relatively simple and suitable for small teams or internet celebrities.

IP image creation:

Make a prominent image in the short video into an IP, for example:

"Yise Shen Ji Skill" plays the role of "Teacher Manman" in the workplace film. She actually already has a certain number of fans and will have a star effect on her fans.

Through the experience of the character Wang Dachui, "Never Expected" will also make the audience reflect that they cannot be worse off than him. The pain in reality is also healed. It successfully created an IP image and gained many fans.

The benefit of building an IP is to bring about a series of monetization methods in the future. For example, these IPs can start live broadcasts. At this time, they already have a certain number of fans and can ask for praise or sell their own products in their regular live broadcasts. You can also make IP peripherals for sale or hold some offline activities to monetize.

6. Knowledge Payment

High-quality content can be turned into services or products after it is produced. for example:

1. Logical thinking

• The Get App has many columns, and users can pay for subscriptions;
• Weidian, a high-quality graphic e-commerce platform, writes one's own knowledge into books and sells them;
• Go to other places to be a lecturer and get a certain invitation fee.

2. "Question and View" in Titanium Media's I Create Community

It is to combine short videos with knowledge payment, and let users answer questions in their professional fields through short videos, so that they can monetize their knowledge and realize the added value of knowledge.

7. Other Monetization Methods

1. Copyright monetization

Refers to the related income obtained by authorizing others to use copyrighted content.

Just like some best-selling novels, their copyrights are authorized or even transferred so that others can use them to make movies or TV series. For mature short video teams, if their works have a greater influence, they can make further profits from copyright.

2. Media influence

To realize monetization, we can forward the content of other IPs on the fan platform and assist other IPs in promotion.

There are several common forms of entry:

Weibo - micro-task, WeChat public platform - traffic master, and third-party self-media marketing platforms, such as: Weiboyi, Lingku, etc., use their own influence to help other IPs and even advertisers to promote.

The influence of short videos can be measured in a data-based manner and can generally be presented from two perspectives: one is '． "Playback volume" (need to evaluate the playback volume on a certain channel or the entire network) and "number of fans"

3. Training monetization

Take the big account "Ergeng" for example. His Ergeng Academy started classes in April and attracted many students to participate. It caters to the needs of many film and television organizations who want to participate in content production but cannot master the rules of short video production. He created a course system for everyone to conduct practical training.

4. Education Monetization

When talking about education monetization, we have to mention our internet celebrity postgraduate entrance examination teacher Zhang Xuefeng. He tried again and again, and slowly began to grasp the content that students were interested in. The response in class became better and better, and people would constantly "harass" him even when he left his phone number to students. He then published his own book on postgraduate entrance examinations and even participated in the variety show "Mars Intelligence Agency", using postgraduate entrance examination education to realize monetization.

For some short videos that focus on knowledge, such as beauty, clothing matching, weight loss and fitness, etc., these short videos can publish related books for sale based on the number of their fans or the influence of the team. This is also a way to monetize.

5. Peripheral derivatives

Thanks to his solid painting skills and creativity, Uncle Tongdao became famous on Weibo in July 2014 after he started posting a series of comic strips about zodiac signs. Not only did they publish books, they also created cartoon characters of the 12 zodiac signs, which became a hot-selling product. This shows that the income from peripheral derivative products is also very considerable.

6. Crowdfunding Cooperation

Crowdfunding is public fundraising or crowdfunding, which relies on the power of the masses and raises funds from the masses to support the behavior of the initiating individuals or organizations.

For example, if you want to make a food program because you love food and want to spread it through crowdfunding, your own creativity or ideas may be limited, or you may not even know how to cook. But in this case, you can try to cooperate with some food stores, shoot videos of what they make and give them some privileges.

Just like the production of the movie "One Hundred Thousand Bad Jokes", it combined the concept of crowdfunding and raised funds through online crowdfunding projects. The original comic of "One Hundred Thousand Bad Jokes" has 1.5 billion online hits, and the animation has over 1.7 billion views, so it has a very large audience base.

7. Tips

For example, if your short video is very interesting and is liked by some people, you can post it on Weibo. Others may find your video very interesting and appreciate it, or what you provide is very valuable and there is a reward function on Weibo, then people may reward you and make money.

Regarding the monetization of the short video industry, in fact, if you have the resources and capabilities, you can shoot short online movies.

If the content is excellent and the publicity and promotion are good, monetization will be achieved naturally; furthermore, you can form a traffic alliance to increase popularity and traffic by exchanging traffic with each other.

Finally, there is a simpler, more crude and direct way to monetize, which is to seek financing, find investors to pay for your ideas and realize monetization. The prerequisite is that the team has produced good short videos to be valued by investors.

Without resources and foundation, how can you shoot short videos on Douyin that can “make money”?

Everyone knows that if you started selling on Taobao in 2008, any product you put on the shelves would sell well. The same goes for Weibo and WeChat. If you get in early, you can quickly make relatively large profits to a large extent.

Similarly, Douyin’s admission coupons are also time-limited. With the popularity of TikTok, top influencers from other platforms and brand owners such as Xiaomi, ADIAS, and Alipay have all moved in and started to seize the market. TikTok still has a lot of room for dividend growth.

Some people may ask, since time is limited, is it still possible for me to increase my followers and build a personal brand?

Of course!

I have a friend who complained to me: "I have been playing Tik Tok, but so far I have 3 followers and zero likes."

I found that many people around me have encountered this confusion. They followed the trend and worked hard to imitate and record a popular video, but in the end there were very few likes: forget about monetizing it and making money.

In fact, the essence of Tik Tok is still a form of content marketing. Only with continuous exposure and continuous increase in fans can the possibility of monetization be greatly increased.

Many newcomers to Tik Tok do not have a set of operating methods and replicable routines to follow. They just follow the trend and imitate the popular video content. The content is highly homogenized, so the attention is naturally low.

Those million-level Douyin accounts that can provide quotes to advertisers do not rely on luck or intuition, but instead spend most of their energy on studying users, thereby quickly copying and creating beautiful, fun and useful content, achieving high-quality and high-quantity content output.

Therefore, the only chance to gain meteor fans is to create good enough content.

So what kind of content can go viral on TikTok?

How can one create a million-level Douyin account in a short period of time?

If you want to avoid taking detours, you need an experienced driver to guide you.

A set of replicable and executable operational methods and the experience of a Douyin veteran in increasing followers can help you overtake others.

Author: Alanshare

Source: Alanshare