Yang Shangkun's resume: How can SEO optimization companies maximize the value of copywriting?

SEO is a detailed job. We spend a lot of time every day researching keywords and writing relevant high-quality articles. However, over a long period of time, very few SEO staff will think about past articles on a regular basis. Only some well-known SEO companies will seriously realize the value of each article, even old content, so that it can give full play to its greater value. How can SEO companies maximize the value of copywriting?

Based on the past experience of online promotion articles, Dongguan SEO Feng Chao will further explain the following contents:

When you have been in the SEO industry for a long time, you will find a problem. Any popular article is timely. If you don’t maintain this content for a long time, it will easily disappear in the rankings. In order to make these lost contents play their value again, we usually adopt the following measures:

1. Prepare a series of product special lectures

Even if your Baidu weight is high, you can never guarantee that the ranking of all web pages will be stable for a long time. Therefore, we need to sort out related articles regularly and combine them into thematic articles with certain value.

The so-called theme article is to discuss and exchange ideas around a keyword topic, and reflect several related articles in the content page, rather than using TAG pages and aggregate content. When you try to get a large number of external links, you can try to post this kind of content in targeted articles.

2. Make it into e-book for download

This is an era of rapid information replacement. A lot of information fragments are read and disseminated through mobile terminals. Making old content into e-books for download is an important way for old articles to be disseminated quickly.

Therefore, you will have to:
① Create simple content for the e-book download in social media, and use internal website promotion if necessary.

②Try to use PPC and other methods to carry out paid marketing. Perhaps, in future sharing, we will also regularly release SEO e-book downloads for everyone to read in detail.

3. Make a mind map

For well-known SEO companies, when writing SEO articles, they generally have a certain logical structure. When you have the need to write content on social networks in a short period of time, you can try to use these old articles.

Extract keywords from the original text, diversify the text, make it into a mind map, and spread it on social networks. At the same time, you can also try to use Baidu image promotion to obtain more potential image search traffic.

4. Convert to tutorial video

With the rise of short videos, many industry leaders have begun to enter the video industry. If you observe, you will find that Baidu has been continuously improving the presentation of video content in SERP recently. There is no doubt that converting high-quality articles into video content can effectively obtain secondary rankings and obtain relevant traffic again.

Perhaps, in this process, there are still certain strategies for the distribution of videos, such as: establishing a large number of video external links, and friends who are interested can pay attention to Dongguan SEO Feng Chao to communicate and learn with each other.