How to attract traffic to your Douyin store through reviews?

For Douyin stores , if you want to do a good job of attracting traffic through reviews, you can first understand how this method should be used. If you don’t promote the store, will there be no traffic? Feng Chao from Dongguan will introduce it to you below.

1. Enter the Douyin Selected Alliance

When there are more positive reviews, there will be more powerful experts helping your store to sell products. You only need to analyze and set the commission. If the commission is high, more experts will choose your products as the first choice for sale, which can avoid the situation where similar products are ignored.

2. Participation in activities

Douyin's official activities have requirements for store ratings. Many negative reviews will lower the store rating, and stores with low ratings will not be able to participate in the activities.

3. Increase order rate

The purpose of medium and bad reviews is to allow buyers to have a more intuitive understanding of the quality of the store's products. They can judge the quality of the store's products through everyone's evaluation and the store's rating value. Stores in high-scoring and high-quality rating areas will increase the store's conversion rate.

4. Traffic skew

There will be a traffic inclination towards stores with high ratings and increasing sales, which will improve their ranking rate and increase exposure during live broadcasts and when buyers search for product-related products.

Is there any traffic without promotion?

Douyin has three main methods for selling products: live streaming, short videos and Douyin stores.

Live streaming and short videos are in a white-hot stage. Douyin, which is extremely mature in the main entertainment sector, will also develop its own e-commerce sector - Douyin Store in order to better integrate live streaming and selling goods. During this startup period, the small shop will usher in a huge traffic dividend.

However, before catching the bonus, merchants should solve the matching problem between themselves and influencers. For example, the common problem is that merchants cannot find suitable influencers and influencers cannot find suitable supply chains. Generally speaking, merchants hope to find an influencer to sell more goods, and this influencer happens to be suitable for their own products. It would be best if the slot fee is waived. In reality, it is not that good.

Top influencers: only play with big brands, taking into account both cost-effectiveness and maintaining fans;

Mid-level experts: have certain promotion capabilities (live broadcast/short video), as well as certain product selection capabilities, and mainly promote cost-effective products;