Top 10 misunderstandings about GuangDianTong, which pits have you stepped on? - GuangDianTong misunderstandings
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Qiu Ma is here again with many years of operating experience in Guangdiantong ! Last time I talked with you about some methods and optimization techniques for GuangDianTong operation . Have you mastered them? Today I want to tell you about the ten "pitfalls" in GuangDianTong operations, as well as ways to avoid them, saving you time, effort and money. You never have to worry about falling into the pits again! 1. Can you write more words in the material to explain the product clearly? wrong! Qiu Ma’s correct answer: The more words there are in a picture, the lower the basic click-through rate . The time that users stay on advertising materials is limited, and it is impossible to expect them to finish reading an article for you. So use as few words as possible, but make sure they stand out, both in form and content. 2. As long as the picture looks good, the text is not important? wrong! Qiu Ma’s correct answer: The content placed in the space not only includes pictures, but also 30 words of text that can be edited. Many promoters think that as long as the picture is good, they can just write any text and post it online. In fact, text has a huge impact on the overall effect, just like a good article must first have a good title. The basic impact rate is 20%-25%. 3. The people in this space are young, so are they only suitable for low-age products that don’t cost money? wrong! Qiu Ma’s correct answer: My mom is still checking her QQ space at home! It is true that most of the users of the space are students. If your product is aimed at a slightly older age group, you can just target the older age group when setting it up. In terms of payment, high-paying groups can also be set up. (Will I tell you that Guangdiantong can apply for targeted delivery to high-spending groups?) 4. The more precise the advertising, the better the effect? wrong! Qiu Ma’s correct answer: Qiu Ma has encountered a certain promotional bacteria that made precise choices for each direction starting from age. Even the weather index was selected. Click to invest 4 yuan but cannot invest it, and 40 yuan will be consumed per day. They say this product is not good and the effect is terrible. I just want to say that even Tencent’s 800 million users can’t withstand your screening! In a sense, your material has already targeted a certain group of people, and with the necessary basic targeting, you can acquire more users with the highest cost-effectiveness! There is a lot to say about dimension selection, so I won’t go into details here. If you want to know more, let’s chat privately! 5. Invest for two days, stop for two days to look at the data, and then invest again? wrong! Qiu Ma’s correct answer: There are many possible solutions to this idea. The Guangdiantong account weight assessment is very strict. Suspension of investment will seriously lower the account weight, making it difficult to start investment again. I urge everyone to be cautious here. 6. Can changing the material change retention? wrong! Qiu Ma’s correct answer: The platform and resources have an impact of about 20% on retention, materials have an impact of about 10% on retention, and the remaining 70% comes from the product itself. If you have poor retention, please optimize your product first, otherwise it will be useless even if more users come. 7. Are only materials with high download rates valuable? wrong Qiu Ma’s correct answer: The only criterion for judging material is the click-through rate. If the click-through rate of the material is too low, it will not be able to be released no matter how high the download rate is. Therefore, the material needs to increase the click rate first, and then the high-quality material can increase the download rate by optimizing the target audience. 8. I invested 20 yuan, but the click-through rate is not good. Should I suspend or delete it immediately? wrong! Qiu Ma’s correct answer: Many promoters do this, not even daring to go to the toilet and staring at the background. The fact is 1. Data updating takes time; 2. Material data with exposure not exceeding 5K-1W has no reference value. 9. Frequently change the budget to optimize input-output? wrong! Qiu Ma’s correct answer: CP will find it easy to change the budget frequently, just by typing in numbers in the background. In fact, this move will affect the quality and weight of accounts and is not conducive to continuous optimization. 10. Price adjustments are frequent or too drastic. wrong! Qiu Ma’s correct answer: The bid price has been reduced from 1.8 to 0.5. Those who cannot bid please stop asking why. GuangDianTong is very sensitive. It is best not to increase or decrease the price by more than 0.3 at a time, otherwise it will easily become abnormal. It is best not to adjust the price of the same order more than 3-4 times in one day. This article is contributed by APP Top Promotion from APP Dry Goods Shop. APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods . Welcome to follow the official WeChat public account : appganhuo This article is compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article! |
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