APP rapid operation and promotion, never miss the new media channel operation

When most APP operators are operating, they want to quickly attract new users and increase the number of downloads. The methods they usually use are to increase the number of downloads, such as brushing the rankings , AS0, exchanging volume , etc. However, they often overlook the importance of new media channels. By utilizing new media channels, they can quickly expose the brand of APP operating channels, increase the brand exposure on major platforms, and increase users’ trust in the brand! What to do?

1. APP should lay a good brand foundation

All products are brand-conscious. Consumers/users buy or use some products for the brand! The same is true for APP operation. When users think that your APP is good, has many functions and is interesting, they will take the initiative to share the APP they just found interesting with their friends around them. This is the "word-of-mouth promotion" of the brand! An APP with a good reputation can quickly increase the popularity of the APP brand; when the APP is well-known, it does not actually need heavy promotion to attract a certain number of new users!

Of course, in the era of new mobile media, it does not mean that both the brand and the APP should be exposed in the media. The brand promotion of the APP still needs to be carried out in an orderly manner to achieve twice the result with half the effort!

Using the methods and strategies introduced in the book "APP Operation and Promotion : Seize the Mobile Internet Entrance, Explode Downloads, and Retain Users", the methods and strategies for APP brand promotion include 5 aspects:

(1) Lay the foundation for the APP first: When the APP is just launched, upload the detailed information of your APP on the Internet so that users can learn more about the APP functions;

(2) Be good at mastering new media: Analyze and create content and activities based on the APP product situation, target population, user psychology, APP product features and advantages, current hot topics, and other factors. Be good at "playing" with new media and "playing" in a variety of ways;

(3) Expand brand exposure through news media: Many people say that news exposure requires a lot of money and cannot be done! But it must be said that news exposure is of great help to APP promotion ; of course, when looking for some media, you need to choose some media suitable for your APP promotion according to your target users and your industry;

(4) SEO optimization is the key: The role of SEO is unquestionable; through keyword optimization of the website or app store , give priority to improving the ranking of your own brand words; of course, if there is no website APP, you can use the blog platform to quickly perform SEO optimization of brand words;

(5) Event marketing is the key point: Event operation is a topic that cannot be avoided in any APP product operation . No matter what stage the APP is in, whether it is offline or online, through event operation, it can achieve conversion, deepen and accumulate user groups;

Of course, nowadays, APP activity operations are also quite diversified, including in-app APP activity triggering and activity delivery, as well as publicity and promotion activities outside the APP. There are many activity methods.

2. Basic forum and post bar promotion

As we all know, most of the products that became popular in the early days found their target user groups on forums and Tieba. Therefore, the user spread of forums and Tieba is also relatively large. As long as you are good at discovery and find good channels and methods, you can improve conversion.

You can start from a few points, do a good job of forum and post bar promotion, and quickly acquire accurate APP users:

(1) Choose a forum that matches your user group positioning;

(2) Improve your forum account information and establish a good image for yourself;

(3) When publishing content, the title should be attractive enough;

(4) Promotion on forums and Tieba requires multiple accounts to post and top posts;

3. APP products promote each other

Push each other? More often, it is mutual promotion within APPs, usually between products of different industries with the same target user groups. APP mutual promotion is a method of pushing one APP to another APP of a related category by exploring the implicit relationship between APPs. At present, there are millions of APPs in the mobile application market , so mutual promotion between APPs can quickly form a kind of brand promotion and quickly increase the number of downloads.

4. Use videos to promote APP operations

I believe that APP operation and promotion personnel know that there is an APP called Pollution Map, which was quickly spread through video promotion and became an " Internet celebrity " at that time. Because of Chai Jing's "Under the Dome" video, the content talked about the "Pollution Map" mentioned in the smog information. "Under the Dome" attracted attention to the "Pollution Map" APP, making the APP, which was originally unfamiliar, become popular overnight, and the number of APP downloads soared. It is conceivable that the effect of APP promotion with the help of videos is very large;

Of course, there are many new media channels, but they are nothing more than quickly exposing the APP brand, improving the APP's reputation, and quickly promoting the APP. As the saying goes: All roads lead to Rome; there are so many new media promotion channels, as long as you use them flexibly, APP users will continue to flow;

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @活动盒LIN帅哥 was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!