Rules and strategies for being popular on Tik Tok!

Each traffic platform, including Taobao, WeChat, Weibo, and Douyin, has different rules of the game. You can’t play if you don’t understand the rules.

Especially if you want to do marketing on these platforms, if you are not familiar with and do not know how to use the platform rules, and operate blindly, it will definitely not have any results.

Because these big platforms are more personal in their marketing activities, the reason is very simple: this is my territory, advertising and marketing must first go through me (pay me), otherwise I will make no money.

Whether it is Taobao e-commerce marketing, WeChat micro-marketing, or Douyin marketing, the principle is the same, which is to first understand the rules of the platform, and act according to and utilize the platform rules.

If you don’t understand these rules, your Tik Tok short videos will never become popular!
To play TikTok well, I have "two theories and one way of thinking" to share with you:

Theory 1: The "Follow the Donkey" theory As the name suggests, everyone knows that if you follow its nature, it will do things for you and meet your needs. The more you don't follow its nature, the more it will go against you. Therefore, in order to deal with the "smooth donkey", it is important to first understand its "temperament".

WeChat and Tik Tok are like a "smooth donkey" when it comes to marketing. If you don't understand its "nature" and operate blindly, it will definitely backfire and you may even be restricted or blocked.

Theory 2: Trial and error theory should reduce the cost of trial and error;

Few people can become successful immediately after entering a new field with almost no cost. The time, energy and money spent on trial and error in the early stages are a normal experience.

However, if you rely entirely on your own to explore, the cost of trial and error will be high, because you may have to pay a cost for every step and every detail.

The way to excel is to first learn from the trial and error experiences and successful experiences summarized by others, and then take action yourself.

Of course, learning from the successful experiences summarized by others and then doing it does not mean that you will succeed immediately, but understanding the platform rules, process steps, methods and approaches first can definitely help you avoid detours and reduce the cost of trial and error.

If you don’t understand these rules, your Tik Tok short videos will never become popular!
One mindset: user thinking. In fact, whether it is WeChat or Douyin, a fundamental mindset for good marketing is "user thinking", which means that you will always be a normal and qualified user (good citizen) on the platform, rather than a promoter or marketing account.

Always do sharing marketing in the role of a normal user. For example, when promoting a cosmetic product, if you directly talk about how good the product is, you will be restricted or even blocked very quickly. However, if you share beauty or makeup tips and recommend the cosmetic product in the process, the effect will be very good.

Okay, I have talked so much before, all of which are about theory and thinking, but these are more important than practical operations, because it is very simple: if the direction is wrong, all efforts will be in vain!

Some basic rules of the TikTok platform
1. Requirements for Tik Tok video content

(1) The image quality should be clear. It is recommended to use a professional camera or mobile phone for shooting. The clearer the image, the higher the platform recommendation. If you use a mobile phone to shoot, it is best to use a better mobile phone.

(2) There cannot be any watermarks, logos, stickers, etc. from any other platform. Watermarks must be removed after shooting with other software tools.

(3) It stands out with subtitles and covers, which increase the click-through rate. Tik Tok videos are randomly displayed to users, and the covers and subtitles are conducive to users clicking to open and watch.

(4) The volume should be loud. Many people watch Douyin in noisy environments. If you are recording with a mobile phone, it is recommended to use the mobile phone microphone, which is available on Taobao.

(5) The background should be clean, without any company name or logo. The lighting should be clear. You can buy some lighting equipment used by internet celebrities online to improve the quality of the picture.

(6) Try to shoot your video in vertical orientation to facilitate system recommendations. Even if we shoot with a SLR camera, we still have to edit it into a vertical format in post-production.

If you don’t understand these rules, your Tik Tok short videos will never become popular!
2. About the review time of Douyin works

(1) Generally, the video will be reviewed and approved very quickly (one or two minutes). As long as the content of our video is normal, without any violations or sensitive words, the video will be recommended normally after passing the review.

(2) If a video takes half an hour to pass the review, it usually contains suspected sensitive words or involves disharmonious factors. It has not passed the machine review and needs to wait for manual review. Manual approval will have no impact on video recommendations. If it fails, there is nothing you can do but try again.

(3) If the video has not been approved after one hour, it is likely that our video contains banned words or sensitive scenes. We need to review and modify the content or check whether there are sensitive words in the title or sensitive scenes in the video, such as smoking, drinking, etc. You can delete videos that fail to pass, but it is not recommended to republish them.

What needs attention here is that there must not be any video content that violates the law, is reactionary, or involves pornography. Many people like to use revealing content in order to attract fans, but these are not acceptable and it will be difficult to pass the review, and the account may even be banned.

In short, there are two basic principles to follow when reviewing video content: first, there must be no hard advertising information; second, there must be no content information that is illegal, unlawful, or unethical.

3. About daily operations of Douyin short videos

(1) Recording Video

Generally, you use other apps to shoot videos first, such as Meishe, VUE, Kuaiying, Xiaoying, etc. After shooting, add covers and subtitles, and then publish your works on Douyin after processing. If you shoot directly with Tik Tok, there is no function to add subtitles.

(2) Publish a video

After choosing the cover, choose popular background music (there must be background music, and the volume of the background music should be a little lower than that of the video). When posting a video, try to include your location to facilitate recommendation.

(3) Like and interact

Like yourself. When you have a certain number of fans, the videos you like will be recommended to the people among your fans who are interested in them, which will play a certain reverse flow effect; like other people of the same type to activate your account; leave a message and comment to yourself in the comment area first to guide everyone to comment.

(4) dou+

dou+ is the paid promotion function of Douyin, which is equivalent to Taobao’s direct access.

It is available for local video users. You can use it a little when recommending videos that you think are high-quality. You can spend a little money to quickly get more recommended plays. The previous article introduced Douyin's recommendation mechanism. Douyin works will accumulate weights based on playback, likes, comments, and forwarding related data, and get the opportunity to be recommended to a larger traffic pool.

(5) Dynamic

In order to increase its social attributes, Douyin has added a dynamic function that allows users to repost their own videos and comments, which is equivalent to exposing their works to fans for the second time.

(6) Attention

When you have few fans in the early stage, follow more people, but don’t do it maliciously; follow back those who follow you in the early stage; post your works to your own Moments and WeChat groups first to increase the basic playback volume and attention. Never increase your followers maliciously. If the Douyin platform detects that you have increased your followers seriously, your account will definitely be blocked.

(7) Tik Tok title

Try to fill in a few complete sentences, especially question sentences, or even take advantage of some hot topics on the hot lists.

In the Internet world, there is an opportunity to make money every 2 or 3 years. It is not difficult to make money if you seize it early. For example, the early Taobao and Weibo; the micro-business that exploded in 2013, social media marketing in 2015, and the short video app TikTok that became popular all over the world in 2018.

If you want to operate a Douyin account for a long time, you need to pay attention to many small details. I have been operating Douyin for two years and have some experience in this industry.

Author: My little friend loves you very much

Source: My kids love you very much