7 techniques for shooting Douyin videos to promote products!

As a traffic pool with over 100 million daily active users, Douyin has a huge number of users. Therefore, Douyin is also favored by many advertisers. So, how to shoot a good Douyin video that is both popular and trendy?

First, let me show you what a good Douyin video with good sales looks like.

1. Videos about people and situations

The funny expression of the guy is matched with different braised geese. While highlighting the product, more attention is paid to the guy's expression, without particularly highlighting the functions and selling points of the product.

2. Videos that highlight your product

In the process of making the little yellow duck, the product's usage scenarios, usage methods and product functions are all displayed one by one, and it has a strong ability to bring goods.

What kind of advertising has better ability to bring sales?

Obviously, videos that highlight products have a stronger ability to bring sales, and advertisements must highlight the selling points of the products. So, how to make videos with stronger sales capabilities? You need to grasp four key points!

• Products (features and key selling points)
• Model (Beauty and Expression)
• Video structure (golden 6 seconds rule and duration)
• Shooting methodology (how do I operate after getting the product)

1. Indirectly highlight the product

People watch TikTok to relax and have some fun, not to remember the selling points and product knowledge of the products.

Therefore, the core selling points cannot exceed three. Dig out the core selling points that are most attractive to consumers, and the products in the video will be very clear. So more selling points does not mean better.

Having too many selling points means that you can’t hear them clearly or remember them at all. Only products that are concise, easy to understand and good for users can become the motivation for consumers to buy.

Golden video advertising should combine the characteristics of "one selling point + three gimmicks", that is, a major selling point of the product, and the product selling point is the core point of the product.

for example:

The selling point of Xiaomi 9 is "good-looking and powerful", and the gimmicks are "Snapdragon 855 annual flagship phone", "Xiaomi's first 20w unlimited fast charging" and "Sony 48-megapixel triple camera".

Xiaomi air conditioner's selling point is "Internet air conditioner", and its gimmicks are "1.5 HP", "full DC inverter" and "silent design"

Simply put, the selling point is the only point of the product, and the gimmick is more like a feature. When combined with the video, we must create a unique way of playing and highlight one selling point of the product, which is enough to succeed.

When the selling point of a product is not very prominent, you can use concept capsules, that is, directly tell consumers the advantages of my product.

for example:

The celebrity sunscreen spray competition uses concept capsules. Li Xian is also using the hydrating spray, so he will never get tanned when filming outdoors in summer.

Douyin's "Beef Brother" directly lowers the price, which is cheaper than what you buy outside, just to tell consumers that I sell it cheaply.

2. Model screening

Not every model is an internet celebrity, so operators need to shoot videos based on the model’s expressiveness. There are two main ways, one is to focus on products and the other is to focus on cases.

Different models correspond to different products. For clothing, we look for models with better figures; for food, we look for models with good sense of humor; for travel, we look for outdoor models. We find suitable models for shooting according to the products.

It is very common on TikTok nowadays, where couples shoot some jokes, wear the same clothes of the young lady, highlight the fashion of the clothes and have interesting interactions, etc. This kind of "personality + scenario" shooting is very suitable for clothing advertisements.

3. Video structure

“Golden 6-second rule” – 99% of users will scroll past the video within 6 seconds.

In the golden 6 seconds, the content in the first 6 seconds determines whether the user will like, comment, forward or even buy. Therefore, operators need to capture users’ hearts instantly by comparing the video cover, music, and content.

I divide the video structure into three types: "pain point + product", "pain point + effect" and "effect + product".

1. Pain points + products

The content of Douyin's "Niurou Ge" directly highlights the product.

We only sell genuine and low-priced products. The price of lipstick on MAC official website is around 200 yuan, while it is 149 yuan on Niuruge’s website. This solves the problem that some beauty-loving girls do not want to buy particularly expensive lipsticks. It not only captures the pain points of students, but also highlights the special offers of products.

2. Pain points + effects

Douyin's "Cui Lei" specializes in talking about marketing, entrepreneurship and other practical stuff, which can allow those who want to start a business or those who are starting a business to learn many methods.

For example, how to promote a store after opening it? How to promote products at low cost? These are the various problems encountered in work. After watching this short video, you will have more ideas and thoughts.

3. Effect + Product

Douyin’s “Li Jiaqi” can be said to be the king of selling goods.

Friends who have watched his videos know that when he introduces a product, he never talks about how many rare elements are added to it, or how much higher the nutritional content is than other products. Instead, he directly emphasizes the effect, by saying that after applying this lipstick, your lips will not dry out even after 6 hours.

4. Shooting Methodology

An advertisement is an advertisement, not a TV series or a movie. The video should feature models, plots and products.

Therefore, uncontrollable models, incoherent scripts, and poor correlation between the product and the script will all affect sales results.

At present, Douyin has many cases and has developed shooting methods in combination with its own products. So, what else do you need to consider after posting your ad?

5. Update

The explosive growth cycle of each video is 2-3 weeks, so the content needs to be constantly updated and fresh blood injected. Therefore, it is recommended that operators shoot a video every 1-2 days.

When operators are looking for influencers to promote products, they must also promote them regularly based on product characteristics, model screening, and season matching.

6. Creativity

You can find creative ideas from Douyin's native video content or the Internet. Douyin's native video dissemination can reduce user awareness. For example, the dance of Miss "Dilraba Dilmurat" has been imitated by countless young ladies.

The "Kicking Bottle Caps" challenge includes Donnie Yen lifting bottle caps with his eyes blindfolded, an excavator sweeping bottle caps, and a sports car gracefully kicking bottle caps.

Brands release their own creative videos, such as yellow ducks being placed on cars, bicycles, and skateboards, allowing users to use their creativity.

For example, for the remote-controlled car released by DJI drones, the brand only needs to provide instructions on how to operate it, and the users’ imagination is bigger than yours.

7. Replacement

If a product has been running for 3-4 months and has used all the materials and routines but still just won’t become popular, then change the product immediately, because this category is definitely not suitable for sale.

Products should be seasonal. In summer, sell short-sleeved shirts, sunscreen, small toys, etc.; in winter, sell scarves, hats, etc.

Products should be changed frequently to keep the account active. Don’t stop creating new videos just because one of your videos went viral.

Therefore, update your videos regularly and interact more in the comment section to get along with users. 7 techniques for shooting Douyin videos to promote products!

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

Author: Community Research Society

source: Community Research Society