Shenma search promotion keyword setting, how to add keywords in Shenma?

1. Definition of Keywords

Keywords are words or short phrases that you use to target potential customers when promoting your product. When searching, Internet users will use some specific words or short sentences, which are called "search terms". You can select words that netizens may search for and have commercial value, and submit them as "keywords". When netizens search for products/services they are interested in, the system will match keywords that are highly relevant to the netizens' searches and display the corresponding creative ideas to them.

2. Keyword material specifications

In order to ensure the search experience of netizens and ultimately ensure the effectiveness of your promotion, you should submit keywords that comply with Wolong's promotion standards. A general principle is that keywords should be closely related to the products and services you provide so that you can accurately target your potential customers.
There are two situations where keywords are irrelevant to the content of the web page:

1) It is unrelated to your company’s products, or the keywords are the company names or products of other customers or other companies in the same industry.

2) There are no web pages on the website that are related to the keyword content.

In terms of format, the characters you can use in your keywords include:

1) Simplified Chinese that complies with the GBK Chinese character encoding standard

2) Chinese pinyin, uppercase and lowercase English letters, Arabic numerals

3) Space, hyphen (-), dot (.)

Note: Please note that you cannot add keywords containing special symbols, full-width characters, bold characters, non-Chinese and English characters, and Traditional Chinese.

Finally, please ensure that the keywords you submit comply with national laws and regulations.

How to set keywords

1) Find the keyword list and select "New keyword"

2) Select the plan and unit to add keywords

3) Add the keywords you need, set their matching mode and bid

4) Click OK to add

3. Add keyword suggestions

To ensure the effectiveness of your promotion, we recommend that you refer to the healthy account structure standards, keep the number of keywords in each promotion unit between 5-15, and ensure that the keywords in the same promotion unit have similar meanings and the same structure.

If the number of keywords in the same promotion unit is too small, the promotion unit may lack display opportunities, fail to target more potential customers, and fail to achieve promotion effects. If there are too many keywords, it may not be possible to ensure that each keyword has a high correlation with the creative, and it may not be able to attract the attention of netizens, resulting in a low click-through rate, which will further affect your quality. In particular, if the number of keywords in the same promotion unit exceeds 30, it is recommended that you use the keyword transfer function to split them as much as possible.

If you really need to add a larger number of keywords, you can do so by creating more promotion plans and promotion units.
Generally speaking, a larger number of campaigns and promotional units means that you have a more thorough segmentation of keywords and can target more potential customers in a more precise way.

4. How to delete keywords

You can delete keywords one by one in an existing campaign unit, or select multiple keywords to delete at the same time. Here’s how to do it:

1) Click on "Promotion Management" in the navigation

2) Click the name of the promotion plan to which the keyword belongs to enter the promotion unit list

3) Click the name of the promotion unit to which the keyword belongs to enter the keyword list

4) Check the boxes in front of multiple keywords and click the [Batch Processing]-[Delete] button above to delete them at the same time

5. How to search for keywords in an account

On the right side of the keyword adding window, there is a keyword search tool, which can be used to search for more keywords and add them quickly. The specific method is as follows:

1) Enter one of the keywords you want to search for in the input box, such as "study abroad". Select Contains or Equals, and click the [Search] button

2) In the list below, keywords containing "study abroad" will be displayed, and the delivery data can also be viewed.

6. How to upload keywords in batches

Click [Tool Center] on the top of the navigation bar to enter the tool page, click [Batch Tools], and then proceed as follows:

1) Select import keywords

2) Download the sample file

3) Fill in keywords according to the sample file

4) Click Upload File to upload keywords in batches