Regarding the bidding data analysis of Shangwutong, how to analyze the bidding data?

The statistics of Shangwutong should be analyzed together with the statistics of the website, which is very important in how to analyze bidding keywords. We need to compare the keywords converted on the weekly and monthly business communication with the website statistics and make two reports. The reports should reflect the following contents:

One copy is for the boss to see, and one copy is for our handsome bidder to see. As for what should be counted, I want to say one thing here: we must be clear about the purpose of statistics, such as how much is the cost, how many are excellent, and how many visits; but our handsome bidders need much more than that, so we need to make two sets of data reports. Here are some business statistics for bidders:

1. Count the keywords with high consumption amount

2. Count the most popular keywords

3. Count the keywords with high booking rates

These three are indispensable. If some keywords you think are good do not get good inquiries, then it is very likely that there is a problem with your landing page settings. How to make reasonable use of landing pages has been introduced before. You can go and have a look.

Only by constantly analyzing bidding keywords every day, deleting keywords with low conversion rates, and adding keywords with high conversion rates, can your account get better and better and your costs get lower and lower. Of course, people who have been working in the medical field for a long time may also know that this data is for reference only, because there is no qualitative definition of what words patients search for. Therefore, we still need to count which types of words, conversations, and visits are most common, and then focus on dealing with them.