How to improve the user experience of e-commerce websites?

Almost all e-commerce websites rely on a similar sequence of pages to guide consumers through their shopping journey:

These four scenarios work together to create a smooth shopping experience.

1. Clean homepage: reflects product value

The homepage is the first impression, and the copy and images should be concise and refined to ensure that consumers can quickly determine the value of the product.

Enable search from anywhere

With the increase in product categories, search has become an indispensable method for users to find products. Set up a sticky search bar on your website to help users find what they want quickly.

Provide a clear product name

Naming products based on their function or value prevents consumers from being confused about the product.

Highlight offers/promotions

If the promotion is something consumers need to know about, use bright colors, bold text, or photos to put the focus on it.

The desktop provides enough space for card-style design. The card-style design allows shoppers to quickly compare multiple products.

To maximize the use of your cards, try to keep the number of items per row between 2-4.

Ensure easy navigation

Navigation needs to be intuitive, concise, and easy to use. Left column navigation can be used on websites with a single category of products to reduce unnecessary page switching.

Display best-selling products

Showcasing best-selling products is not only a sales strategy, but also a way to attract users to repurchase.

When users are unsure about which product to purchase, they base their behavior on the behavior of others . This is especially true for novice shoppers.

3. Eye-Catching Product Details Page: Product Reviews

Product reviews bring a sense of trust to consumers. Ratings, reviews, and product photos are powerful motivators that have a profound impact on purchasing decisions.

Amazon’s product pages are filled with related products that can be sold , providing users with opportunities for impulse purchases at any time.

To reduce friction, make sure relevant products have an “add to cart” option.

Highlight the shopping cart button

For product pages, the “Add to Cart” button must be prominent.

The button needs to be easy to spot and click, while ensuring that consumers receive the necessary visual feedback when adding the item to their cart.

4. Clear checkout page: show checkout progress

Users spend a lot of time selecting products online, but purchasing may only take a few minutes.

So when users are ready to buy, make sure you provide them with clear instructions. The progress bar allows consumers to clearly understand which stage the payment is in.

Accept multiple payment methods

Security and convenience are top of mind for consumers when making online payments. Compared to utilizing traditional bank card payments, trusted third-party payment methods may be more attractive to shoppers and make shopping easier.

Provide clear order information

Providing consumers with a concise order summary is essential:

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Author: Clip Design

Source: Clip Design