How did Microsoft lose to Google in mobile phone systems? Microsoft actually missed these opportunities

Speaking of the Microsoft mobile phone system back then, it was quite anticipated when it was first launched, because everyone can see Microsoft's status in computer operating systems, and it was reasonable to move from computer systems to mobile phone systems.

But in the end it was defeated by Google and has never recovered since then. Google has put a lot of effort into the Android system, and initially wanted to create a system that would make users more comfortable to use.

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Microsoft has very strict requirements for APP developers and mobile phone manufacturers in this regard. In the early days of smartphones, building a mobile phone system ecosystem with such a mentality was obviously not popular. If Microsoft had catered to customers as sincerely as Google did, its mobile system would not have fallen into such a state now.

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Entering the mobile ecosystem late, missing the best development opportunity

Google started obviously earlier than Microsoft in this regard, and has made greater efforts in developing and innovating Android than Microsoft. In the early days of smartphones, mainstream mobile phones on the market were still in the form of buttons, and touch screens were just beginning.

At this time, Apple's smartphone innovation was developing at a straight-up momentum, driving the development of smartphones around the world.

Building an ecosystem is exactly the breaking point. Obviously Microsoft missed the best time, and Google is also working hard to develop Android.

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No matter which system, when it is first launched, there will be a poor experience. The same is true for Android phones back then. However, Google has an excellent R&D team that continues to improve Android, optimize performance, and continuously improve the problem of poor user experience. This work is still ongoing to this day.

Microsoft has already lost because it is not as innovative as Google, and its entry point at the best time is also not as good as Google. At this point, Microsoft has basically lost to Google by half.

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One of the most important reasons why Android became the ultimate winner is that it increased its R&D efforts and boldly innovated.

In the early days of Android, there were several development directions for smartphone systems. Nokia's Symbian system was developed based on the original system. Microsoft's system was developed based on the original system converted from PC to mobile phone, which was similar to Symbian, but obviously lacked innovation.

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Google's Android system is different. It is a newly developed system. It does not have the introduction of the PC side like Microsoft. It relies entirely on innovation to develop, so only innovation can survive.

However, Google's innovation of open source code quickly attracted more developers. Now many systems have also taken the open source route, and it is said that Hongmeng is the same.

Apple is also a leader in operating systems. Not only does its system perform well, but it also played a role in driving the development of smartphones in the early stages of their development.

At the same time, Apple's innovation capabilities can also be used as a reference, but Microsoft did not learn from Apple. Apple also has its own PC operating system and mobile system, but unlike Microsoft's mobile system, Apple's IOS system is more like a re-customized system, not developed based on the PC.

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Putting aside the fact that Apple entered the mobile phone ecosystem earlier, Microsoft also did not have the product design innovation capabilities during the Steve Jobs era.

Google is very open-minded and directly opens up its software to the public, allowing more mobile phones to participate in building the ecosystem. In addition, when these mobile phone manufacturers participate in Android development, they will promote certain features of their mobile phone system upgrades, which is equivalent to promoting the Android system.

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Microsoft is obviously too restrained in this regard. If it wants to build a good ecosystem now, it should open up and cooperate with many developers. A win-win situation is the best result.

In fact, Microsoft had a great opportunity to build a mobile system ecosystem at that time. If it had made changes in its innovation and development strategies, it might have become the third largest system now.

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Although Microsoft's mobile system later had a new manager in place, it learned from Android and opened up the source code, which gave it a little life, but the opportunity was missed and it was difficult to develop.