Traffic generation and promotion: Are there any better ways to generate traffic on the entire network?

There are dozens of drainage methods online. Can they all be used? Are they all effective? I don't think so!

What is called a method? I think it can only be called a method after it has been truly tested, and the data and results are out, and it becomes easier and more handy as time goes by, when it can be said to be a method.

As for methods, it depends on how you understand them, as long as you can achieve your goal.

When talking about drainage methods, let’s talk about drainage channels first.

What are the drainage channels?

1 Baidu Channel

Now everyone knows: If you have any questions, look for Baidu. Baidu plays a big role in our lives. If you don't know how to use Baidu anytime and anywhere, then a place with such a large amount of traffic must be a good channel for us to attract traffic. So what should we do?

Baidu Tieba is a place with a large amount of traffic, and it accounts for a considerable proportion of Baidu's search engine. However, the management of Tieba is relatively strict at present. Many people think this is unnecessary. In fact, as long as the traffic exists, you can still operate it; when posting, we must pay attention to how to prevent your post from being deleted, and how to prevent your post from being pushed to the front. If we push the post manually, it will be time-consuming. We download a software to automatically push the post to facilitate timeliness.

In addition to Baidu Tieba, there are other sub-accounts of Baidu: such as Baijiahao, Baidu Wenku, and Baidu Experience. They can all be used because the yield rate on Baidu is still quite high. However, please note that these platforms cannot advertise directly, so we have to: save the country in a roundabout way, there are ways.

2 Tencent Platform

The QQ groups, spaces, and friend circles that we are familiar with are all familiar to everyone. Since everyone is familiar with them, it means that the traffic is large. However, now almost all marketers must go through them. It is a bit difficult without some tricks. Follow me and I will explain it to you in detail later.

There are also platforms like QQ tribe, which is similar to Tieba, where people with the same interests gather together. Most of them are young people. So other platforms such as QQ tribe are similar to Baidu Tieba, where people with similar interests gather together. Generally, people who play QQ tribe are relatively young people.

Therefore, it is a good channel for marketers to attract young people; WeChat's functions such as Shake, Drift Bottle, and People Nearby are also good choices. These can mainly be used for WeChat fission marketing. The function of WeChat is actually particularly suitable for micro-businesses to attract traffic.

Another is the Penguin self-media platform, which also has a large amount of traffic; we can arrange soft articles for promotion, which is very good for attracting accurate fans.

3 Sina Group

This is mainly due to the two major platforms, Sina Weibo and Sina Blog. Although the traffic-generating effect of blogs has declined, Weibo is still a very popular platform, with the number of users second only to WeChat. However, if you want to use Weibo well, there are some skills: such as staying on hot spots, searching for keywords, how to promote, how to promote each other, etc. All of these require skills.

As for blogs, it is also one of the platforms that is easily included in Baidu, and it ranks very high, so what we need to do is to publish more articles, especially more high-quality articles, so that our articles will be ranked on the front page of Baidu, so that more people can see them. So stick to it, this is a long-term process.

4 Alibaba Group

Taobao is still the place with the largest traffic on Alibaba, so we can seize this point and divert traffic through Taobao shopping reviews, Xianyu, Taobao, Weitao, and Business Tips. Many people visit Taobao every day, so the traffic is very large.

There are also Ali Blog, Ali Forum, etc. that can also attract traffic, but for reference only, their traffic is not very large.

Dayuhao is a self-media platform that can generate traffic through soft articles or short videos, and the effect is very good.

5 Various self-media platforms

The effect of soft-text marketing is also very good, such as Sohu, Phoenix, NetEase, Tudou, iQiyi, etc. These are all things we can use to create soft articles to attract traffic. And if these are original, they may be included in Baidu. Among them, Sohu and NetEase will rank very high on Baidu.

6 Short videos

The hottest thing in the past two years is the development of short videos, such as Douyin, Kuaishou, Volcano, Weishi, etc. The number of users on each platform is not small. As long as you are creative and proactive, you can completely divert traffic on these platforms, and the effect will be better than you think, but remember not to violate the platform rules, otherwise you will be caught off guard. You are here to attract traffic, not to argue.

Also, try to attract the people you follow to your WeChat, and treat your WeChat as a traffic pool as much as possible. Only by attracting the fish can we proceed to the next step of cashing in. Videos have become a trend now, but the platform is now more strict about this. As long as we do not violate the rules and continue to maintain good output, it will be easy to attract traffic.

7 Social Platforms

Social platforms like Tantan, Momo, Maimai, etc. are relatively good traffic-generating points. They are quite effective in attracting male fans. We can use this to carry out marketing, and the traffic-generating monetization is quite good.

8 User Community

Platforms like Mayu, Babytree, and Hongrenzhuang provide a good place for hot moms and female fans to attract traffic, and the traffic is accurate. Zhihu, Tianya, and Douban are also good choices. Zhihu's Baidu ranking is very good, even higher than Baidu Experience's ranking, so if you do well on Zhihu, you will make a lot of money from accurate traffic.

So how do we use these channels to attract traffic?

There are probably only so many platforms, and each platform has its own rules. If you want to attract traffic, the first thing is to learn how to use these platforms, then find other people’s traffic-attracting methods on this platform and copy them. It’s that simple.

Let me briefly talk about some drainage methods:

First of all, you have to understand one thing, no matter how many people you add, your goal is to convey the message.

It can be roughly divided into three categories: 1. Inducement 2. Value exchange 3. Sharing and dissemination

1. Induction

Just give others what they want.

For example, you can give away a secret to add 300 followers a day for free, then ask others to add you, and then tell them to copy this sentence and post it on their Moments. This is the secret.

Many times the question is the answer. Of course, this method is a bit outdated. Let’s try a simpler and more violent method, which is to just give money.

But doing this is very tiring. You can cheat for red envelopes, but the people who come are not accurate, and conversion is very tiring.

2. Value Exchange

I've really lost my temper at this. I remember that I was the first to decipher this routine on Zhihu, but I was reported and my account was blocked because too many people learned it and it led children astray. It's also because of this that I became known to many people.

You need to provide something valuable to others in exchange for their traffic.

Everyone knows that free delivery is good, but can the same method work if you are given something that looks expensive and asked to pay for the postage while the seller makes a profit from the difference? Yes, but the requirements for product selection have become very strict nowadays. If you choose the wrong product, you won’t be able to send it out.

Of course there are some things that are really free, but you have to do a lot of things for them or you won’t get what you want.

3. Share and spread

This is my favorite way to try, such as giving open classes, answering questions on Zhihu, etc., so that valuable information can be spread automatically.

What we want to talk about is hard communication. No one will help us to spread it. We will do it ourselves and actively spread the information you want to express to others.

One-to-one communication is too slow, so we can spread it through social networks, WeChat groups, and massive WeChat groups. It is much better for 100 people to see a line of text you type than to just one person.

The method is very simple. Join 1,000 groups every day, and then spread the message you want to express in these 1,000 groups.

Create dozens of groups of your own, and pull everyone who is interested or attracted by your information into your group for unified education and conversion.

You have the channels and methods, so why can't you do better than others?

There are so many platforms, let’s take Zhihu as an example!

Zhihu has articles and answers. In most cases, no matter how well you write an article, it is difficult to get it pushed if you don't know how to play. How can you use Zhihu to get your article pushed?

You must first understand Zhihu's ranking mechanism:

Because Zhihu's ranking mechanism is like this; if you show the answer to a lot of people and let them vote, answers with different content quality will get different proportions of upvotes and downvotes, such as the person who answered the question, the person who asked the question, and other interested people. Have them vote on your answer, score it based on how many up and down votes you get, decide whether to push it to someone else, rank your answers, and so on.

The more people vote and like, the higher the answer will be, and of course this will also attract more users' attention;

Therefore, friends who download Zhihu and turn on the Zhihu information push function may find that Zhihu will push some issues worthy of attention to you every day.

Zhihu is a content-based community. Your content should be able to stand up to the judgment of your readers. Even if you put the answer up front using other methods, your content isn’t very good. If other people vote down your answer, you will always recalculate your score to re-rank. We can temporarily call this algorithm a "dynamic ranking mechanism."

Basically, everyone who uses Zhihu can access the above things:

So, when you and others are working on the same place, it really is a competition of who is stronger and who works harder. But if you change your thinking a little bit, what is Zhihu's anti-cheating mechanism? How can I avoid getting my Zhihu account blocked? In this way, you will actually leave behind most people who start from the same starting line.

Because many people engage in marketing by buying other people’s accounts, and the purchased accounts are expensive and unstable, and they may be blocked one day.

When doing Zhihu, you will generally encounter the following pain points:

1. A newly registered small account with no basic information will be blocked immediately;

2. Write an article, copy and paste it directly, and it will be blocked in seconds;

3. Applying for a large number of accounts and manually entering account passwords is extremely cumbersome;

4. Apply for an account on the same machine and it will be blocked in seconds;

5. If the same IP address is used to apply for the account, it will be blocked immediately;

If we list the pain points above, it would be enough to discourage a large number of people.

Source: Lu Songsong's blog