Are you not clear about the event promotion planning process? Come in quickly!

1. Ideas for event promotion planning

1. Five elements of event planning

1. Requirements: The requirements of both parties (the purpose or reason of the activity). There are three levels of requirements in development: business requirements, user requirements, and functional requirements. Define project objectives: the deliverables of the project; set a final deadline for project development; the quality standards that the deliverables must meet; the cost limits that the project cannot exceed, etc.; define project prerequisites: whether the project requires other personnel; whether the project has the required resources; how important the cost is to the project, and who has the authority to increase the project budget; whether the project's risks are controllable, etc.

2. Copywriting support: event planning, promotional copywriting, SMS copywriting, etc.

3. Design: Achieve the final display effect

4. Materials: (mainly promotional materials)

Offline: ① Various promotional materials (POP, roll-up banners, DW brochures, knife flags, leaflets, etc.), event venues, PPT, etc.;

Online: ① Selection of various publicity and promotion channels and platforms;

5. Prizes: The setting of prizes should be combined with the main products as much as possible, taking into account the target user group, budget and activity effect.

(II) Things to note when planning an event

1. Inspection ideas:

①Simulate thinking from the customer's perspective, think from their perspective, and see what defects there are;

② Pay special attention to details, which is the most important aspect that makes your plan different from others;

③ Start from different angles and try to provide multiple solutions. The first point is to be interested in planning: collect at least one event planning or marketing planning case every day, analyze and summarize it, and accumulate knowledge; pay attention to planning ideas and small gifts in life.

(III) Specific elements of planning copy:

1. Activity purpose (activity needs/activity demands)

2. Pre-event preparation: event time, event location, event requirements, etc.

3. Activity rules and prize settings; activity budget

4. Specific process arrangement of the activity

5. Post-activity maintenance

6. Activity summary

2. Activity planning and analysis activity rules:

①Public Award: Scan the QR code, log in to the WeChat platform to register, register and bind your bank card, and you can get 5 yuan in cash deposited into your bank card;

②Surprise Prize: Draw a grand prize, set first prize, second prize, and third prize, and the exposure rules need to be set in detail.

(5) Single event settings:

① Opening program: song and dance performance (please consult Wuyue Plaza for details), host’s opening remarks (introducing the theme of this event and the platform introduction, etc.)

② Host: Introduce the platform's financial products and interact through a quiz with prizes;

③Lottery: detailed consideration, emergency plan, considering unexpected situations such as lottery numbers not being on site, etc.;

④ At the end of the event, the background board can start playing the recorded video 15 minutes after the event begins.

(6) Event budget: venue fees, host, marketing advertising space, etc.

(7) After signing the contract with the organizer, the relevant matters will be detailed and scheduled.

(8) Carry out material preparation: promotional materials (roll-up banners, knife flags, DM magazines, flyers, SMS copy, venue electronic screens, store promotion pictures, background boards, etc.), arrange dolls to distribute flyers (whether training is required, budget, number of people, etc.), etc.

(9) Analysis and summary of media publicity and other activities: These are offline activities, and the key lies in the details. Multiple simulations are required in advance to make the entire process as smooth as possible. Actually, it’s nothing. The promotional materials and the like are very simple. Registration for the event is just registration + brand promotion. There is nothing particularly attractive about the setting of the event rules, as both general prizes and grand prizes are included.

Related reading:

1. APP planning and promotion: the birth of the event operation planning program!

2. New media planning and event operation tool library!

3. APP promotion and operation: How to maximize the effectiveness of your activities?

4. Event promotion and operation: 8 hot-selling creative forms of H5!

5. APP promotion activities: How to plan a screen-sweeping event?

6. How to make a good APP online activity promotion plan?

7. Summary of promotion and operation of more than 100 events!

8. Event promotion and operation: After I have done more than 100 fission events...

9. A complete and effective event planning plan!

10. Event Promotion Planning: How to organize a complete and efficient event?

11. Event promotion and operation: How to conduct a complete event review?

Author: Lavender

Source: Jianshu