What is the most effective way to promote Xiaohongshu notes? Notes on promotion!

In fact, to answer this question, we can talk about it from two aspects. One is the preparations that need to be made before promotion, and the other is the things that need to be paid attention to during promotion.

Before promotion:

1. Clarify the current purpose of Xiaohongshu promotion

Some people are in the brand packaging stage; some are in the word-of-mouth promotion stage; some need to create a hit product; some want to drive traffic to their Taobao stores... So if you want to do a good job in Xiaohongshu promotion, you must first clarify what the purpose of the promotion is at this stage. If you want to solve all problems perfectly at once, it’s not Xiaohongshu’s fault that the promotion is ineffective, but your own expectations are too high, leading to many decision-making errors.

2. Check whether the product is suitable for promotion on Xiaohongshu

(1) Whether the product meets the needs of the main platform: Xiaohongshu’s main users are young people, and women account for a large proportion. According to the current consumption concepts and habits of young women, there is definitely a big market for categories such as skin care, beauty, maternal and child care, and weight loss. However, if you are engaged in steel and building materials, the result can be imagined.

(2) Look at the development space of the platform itself: For example, if you are selling peach gum, although it meets the main demand of Xiaohongshu and has less competition, we understand that the daily shipment volume of the entire platform is only more than 100 orders. Even if all the transactions are completed through your platform, what will happen? This situation is limited by the platform itself, and there is no point in promoting it further.

3. Have the right marketing mindset

Clearly position your products, use the main selling points as attraction, and grasp the pain points of consumer needs. "Tomato Studio" found that this is a common mistake made by many businesses. After all, if you are making an acne mask, you shouldn’t compete with whitening masks in the skin whitening promotion.

4. Problems with the product itself

What most people consider when shopping are quality, cost-effectiveness and emotional added value. If the quality is not very good, you can attract customers with a low price; if the quality is high, you can attract customers with quality; even if luxury goods are not high in practicality and cost-effectiveness, at least they can meet your certain emotional needs, such as a brand bag can make you more face in your circle of friends and so on.

5. Look at the company’s own image

In the process of development of enterprises and brands, a certain social image will be formed. This image will be converted into consumers' recognition of the product brand or certain emotions, which has a great impact on promotion and is difficult to change. For example, "Rolls-Royce" is a high-end car brand. Cars cost millions or tens of millions, and buyers all feel that they are worth the money. But suppose a small private company launches a car priced at one million or ten million yuan, will users buy it? This is the recognition of the product brand.

Another thing is emotional recognition. The "Wanglaoji" tea beverage became famous after it donated money to Wenchuan. Whether it is just to take advantage of the popularity or to fulfill the corporate social responsibility. When real money is taken out, most people will pay for it, and will have a bias when purchasing tea drinks in the future. This can be especially seen in the public reaction after the brand name change. Of course, at this point, the promotion company is powerless and can only rely on the company's own efforts.

Promotion:

In fact, when we talk about effective promotion during the promotion process, we can fully understand what kind of promotion method can better increase product exposure, enhance brand image and product conversion rate.

1. Take good notes on your product, including the following points

(1) Keep the notes clear and the characters and writing style normal.

(2) Pay attention to the setting and layout of keywords. The title, first sentence, first paragraph, and article content should be arranged as reasonably as possible. The content of the notes should be written around the keywords.

(3) Note pictures must be clear, original, and exquisite.

(4) Pay attention to the time and amount of note-taking, and maintain your account weight.

(5) You can manually like and comment appropriately to improve the feedback and weight of the notes.

2. Use promotion methods reasonably according to your budget

If you want to do product packaging, you can promote amateur notes. If you want to quickly attract traffic and create a hit, you can promote celebrity KOLs or take advantage of the popularity. If you want to break through the bottleneck of traffic, then drop-down word ads are the best choice. Specifically, you can freely combine and use them according to the actual situation. After all, everyone's situation is different, so we will not discuss them one by one.

Finally, you may wonder, why is there no post-promotion step? In fact, by following several steps in the promotion and using them reasonably, you can maintain your promotion effect very well.

Related reading:

1. Do you know the operation and promotion strategy of Xiaohongshu?

2. There are 7 ways to promote on Xiaohongshu. Have you ever made a mistake?

3. For promotion on Xiaohongshu, just read this article.

4. Xiaohongshu promotion: Xiaohongshu user growth methodology!

5.How to promote on Xiaohongshu? 2 program steps!

6.4 major strategies + 7 major skills, a comprehensive interpretation of Xiaohongshu promotion strategy!

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8. Xiaohongshu promotion: Xiaohongshu’s growth path from 0 to 100-200 million users!

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10. Xiaohongshu promotion method | Is the grass-planting list still credible?

11. Xiaohongshu Promotion: After cleaning up the KOL, can we still “plant grass” well?

12. Xiaohongshu promotion strategy, big data + 3 major strategies!

13. Xiaohongshu promotion skills and operation strategies!

14. Xiaohongshu promotion tips: How to operate a Xiaohongshu account?

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16. Xiaohongshu’s promotion strategies and methods!

author: Tomato Studio

source: Tomato Studio