Common problems and solutions for OCPC delivery?

As more and more companies are doing search oCPC delivery, many people have some doubts in the delivery process. Today, Feng Chao from Dongguan will share some common problems and solutions in OCPC delivery.

Question 1: Will setting the target conversion cost too low result in no consumption?

Yes, it is recommended that the conversion cost set in the early stage should not be less than 80% of the system recommended value

Question 2: Why can’t I modify my target conversion cost?

If the system recommended value is checked in the delivery package, it cannot be modified. If you want to modify it, please click Edit delivery package and uncheck the system recommended value.

Question 3: I am currently using full-account oCPC delivery. Now I want to create a new delivery package to bind Plan B. Will the previous full-account delivery package still work for Plan B?

No, Plan B will exclude the delivery package delivered by the original account. That is, the account delivery package and the plan group delivery package are mutually exclusive.

Question 4: Under what circumstances will oCPC skip the manual data verification process?

Currently, New Medical will skip manual review of data, but not the full amount. It is currently being imported into the system in batches, and the full amount may be imported later.

Question 5: Can I apply to skip the manual review?

Because the new medical data comes from Baidu's own backend, there is actually little point in checking it yourself. If you really want to apply not to skip, you can contact customer service or your agent.

Question 6: In order to suspend oCPC, the target conversion cost was set very low. After resuming normal delivery, the normal target conversion cost was set. Why can't it be consumed?

The system needs a reaction process, and after the settings are completed, it will slowly recover in about 2 to 3 hours.

Question 7: Currently, many people complain that the conversion volume is getting lower and lower, and the conversion cost is getting higher and higher. What is going on?

Because everyone's budget is different, and is affected by the CPC delivery model, which leads to panic.

The following are answers to related questions

1. The click price is too high: oCPC products determine the bid based on the value of each search traffic. The higher the traffic value, the higher the model will bid. For example, if you set the target conversion cost to 150 yuan, and a visitor happens to search for high-value traffic, the price of a keyword click may be very high, and may even exceed the target conversion cost by a lot. By the same token, if the visitor's search term is low-value traffic, the model will bid very low, possibly much lower than your current keyword bid. Therefore, oCPC is constantly adjusting bids, combining the current traffic value judgment, and using high and low bids to achieve a balanced conversion cost, which is infinitely close to the target conversion cost you set. So focus on the average cost of a conversion. Don't focus on the price per click.

2. Cost calculation: oCPC cost is calculated based on average cost, not a certain hour, so you need to look at the average conversion cost for the whole day.

Question 8: The account has core words and traffic words, and the traffic words may have more conversations, but poor conversion, and the consumption is basically on the traffic words, but the core words have decreased a lot compared to the CPC model. What is the situation?

Many people may think that the conversion rate of core words will be very large, rather than just caring about the conversation, so they have doubts. For this, the oCPC model will not judge the part of speech, but will distinguish whether the netizen behind the search has conversion value. At the same time, it must also take into account the target conversion cost set by everyone, which may lead to an increase in the traffic of some low-cost words. Therefore, if you want to increase the conversion of core words rather than just the conversation, you must either increase the target conversion cost or divide the accounts to deliver oCPC, that is, one account is all traffic words, and one account is all core words. It is currently recommended to choose to deliver in separate accounts.

Question 9: Medical promotion found that there are many conversations, but why are appointments or visits so poor?

The above question roughly explains one factor that leads to this situation. There are other reasons that lead to poor appointment or visit times, such as the hospital's reputation, fame, weather conditions and other objective factors.

Question 10: Is it good to adjust accounts frequently?

If you continue to add or reject words, or modify time periods and budgets after entering the second stage, this will cause model disorder and fluctuations. Even if you do not use oCPC, regular CPC delivery will have an impact on the account. Therefore, in the second stage, try to slow down operations such as adding new keywords and rejecting words, and avoid making large-scale changes.

The above are the common problems and solutions in the OCPC delivery process. As smart as you are, you should have mastered them.