8 Tips for Optimizing App Store Keyword Rankings
| In terms of ASO, it is similar to SEO and has a significant impact on the corresponding search ranking, user evaluation and download volume of the APP in the application market. You can familiarize yourself with this knowledge based on the nine influencing factors of ASO in Baidu Encyclopedia and the websites related to App operation and promotion, and make corresponding modifications based on the product characteristics. The promotion manual summarizes the ASO-related knowledge and incorporates the essence of several articles that I have read. 1. App title According to statistics, all the top-ranked apps have short titles, but the lower-ranked apps have longer titles. Apps with long titles account for about 20% of the top 100. It is obvious that there are not too many apps with long titles. Suggestion: The APP title should contain keywords and the number of characters for the keywords should be within 12, and it should be able to describe the application scenarios of the APP in detail. The first purpose of keywords is to make it easier for users to remember when searching. 2. What are good APP keywords? 1. Carefully examine the app market, type in some keywords and carefully observe the search results. When you observe the top ranked apps, you will find out whether they are accidentally searched and do not match the keywords, or whether they really have some connection with the keywords; ② If you find that many apps match the keywords you searched, you should use the download and evaluation ratio of these apps to determine whether these apps are successfully matched to your keywords; ③ Based on past experience, it is a good choice to have one keyword appear in each sentence on average; ④ Keywords appear in the title. It seems that the app title should have a stronger relevance to the app itself than its description. If possible, you should name your app based on the keywords that best describe what your app does and are most relevant to it. Tip: When you are really serious about optimizing your app for keywords, the first thing you need to do is find a great keyword and then implement your app. How to filter keywords? ① Keyword optimization: It is recommended to start from two aspects: keywords related to the application content and with high search volume, and high-quality keywords; ② De-duplicate: Remove the Chinese characters contained in the previous keywords, such as Bird Brother, Notes, and Mumu Brother, you can remove the last "Brother" in Mumu Brother. When users search for Mumu Brother, your application still has a chance to be displayed; ③ Fill in the filtered keywords and submit: Filter as many keywords as possible that are related to the application content and have high search volume and optimize them into your application. Suggestion: The more effective keywords you have, the better. This way, you will have a greater chance of being displayed and naturally have everything. 3. APP description: How to write an application description? ① Put the information you most want to convey to users (awards, heavyweight reviews, etc.) in the first three lines of the description; ② Start describing in detail from the fourth line, list each major feature one by one, and explain them; ③ Use call to action, such as "Download now and get city-wide discount information!"; ④ In the last part, please include company introduction, other application introductions, and available contact information. Suggestion: You should clearly explain what the app does and incorporate keywords appropriately. The keywords should appear in the app description. Pay attention to the word count and keep it within 20 characters. 4. APP download volume ① The “ranking manipulation” method has been a tried and tested method in the promotion of mobile applications. However, as Apple changed its algorithm, the “ranking manipulation” method that relies solely on the number of downloads is no longer feasible. However, in many markets, download volume is still the main algorithm; ② Even in the Apple Store, although the weight of download volume has been reduced, there are still many factors that affect the weight that can be optimized, such as the number of active users, user activity, short-term user retention rate, etc. Although it is not as simple as boosting downloads, good results can be achieved through the cooperation of other marketing methods. Suggestion: APP download volume is similar to web page views, so this item is an important indicator. Providing relatively more user downloads is a necessary and priority submission for ranking. Apple will review the true validity of the download volume. 5. Number of APP reviews: What to look out for? ① Must be true; ② Must be valid; ③ User ID cannot be repeated; ④ User information must be true and valid or help users of credit cards to evaluate their accounts. 6. Frequency of app usage: How to increase the frequency of app usage? ① Provide high-quality content; ② Increase app news reminders; ③ Increase app exposure on the website; ④ Purchase brand exposure for offline products; ⑤ Register some accounts and go to major forum channels to increase app exposure. Suggestions: 1. Help your users by providing a jailbroken APP for them to download and install; 2. Provide users with a useful function to help them (similar to the promotion of Wandoujia application, which solves the process from user installation to APP use). 7. APP update rate: application screenshots and video optimization ① The screenshots and videos in the application details page will really affect the performance of the application in the rankings; ② If you can upload a video, you must upload a video, so that your application will have a great advantage in the search results; ③ The size of the uploaded screenshots must be in accordance with the market requirements, and the screenshots must be kept clear. Screenshots uploaded in one market must not have watermarks from other markets. Recommendation: Update your version regularly, which will help keep your ranking priority, and be sure to manage your users. 8. Backlinks ① The iOS algorithm will consider the number of times your APP’s link is spread, but it must be real, not fake; ② Users can spread it on major social media; ③ The age and history of the APP, although these will have a certain impact, are not absolute data. If the budget is sufficient, it can also increase the brand communication first. |
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