Fuzhou SEO training: Xiaohei SEO teaches you how to understand SEO positioning and optimization strategies

Real SEO is to adopt reasonable means that are easy for search engine retrieval, and integrate SEO thinking into website planning, production, promotion and other links, so as to make the website more user- and search engine-friendly (Search Engine Friendly), thereby introducing traffic at low cost through natural search and converting it into sales. Responsible SEO is a search engine marketing guiding ideology that regards SEO as a marketing tool. It is not just the ranking on search engines. Ranking is just one of the means to gain traffic, and the goal is traffic. The ultimate goal is to convert sales, so it is necessary to clearly distinguish between means and goals. And no matter which optimization strategy is used, it is necessary to strive for the highest page exposure and traffic conversion.

Search engine optimization work runs through every link of the entire process of website planning, construction, and maintenance. It is worth it for every participant and role in website design, development, and promotion to understand the significance of their own responsibilities to SEO results.

A well-optimized website will greatly increase the traffic from search engines, but this only brings in users, and what can really retain users is the content of the website. Therefore, search engine optimization is only an auxiliary means. In the process of website construction, most of the energy should still be focused on improving the website content.

Below we will sort out our basic SEO process and optimization target positioning based on some SEO theories and empirical judgments, eliminate some confusion in the SEO process, and establish standards for SEO effect testing.

First: Seo positioning

After understanding all the stages of SEO, do we use all the methods? How much do the various methods use? What is the proportion of each method in the overall SEO process? Which method should be used first? Which methods should be used later? Or which methods must be used in combination?

There is no appropriate answer to these questions in general. If we want to have a more ideal answer and a relatively reasonable optimization plan, we must first determine the goals and positioning of Seo. Within the framework of a specific goal and positioning, we can use some SEO methods to optimize the website in a planned and step-by-step manner.

Usually, the goals of Seo are roughly divided into corporate promotion sites and large business sites. According to the positioning of the two, Seo has completely different focuses, implementation methods, and verification standards. Simply put, most corporate promotion sites use keywords as the core focus, and their main purpose is to obtain a relatively satisfactory ranking through specific keywords related to the company, thereby achieving the purpose of corporate publicity and promotion.

Large commercial websites, on the other hand, generally use traffic growth as the testing standard, so keywords cannot become the dominant means for large commercial websites. The ultimate goal of a business website is to complete sales. Based on the law of Internet economy "traffic > screening customers > completing sales", the main marketing concept is "mass promotion, key training". Having traffic does not necessarily mean profit, but having no traffic means no profit. "Traffic = value" is an equation in the Internet economy. Therefore, traffic commissions are recognized by large commercial websites as a necessary condition for profitability.

Second: Seo key process trends and specific measures

After determining the website's positioning and SEO goals, the next step is to quickly screen SEO methods. Theoretically, there are only a few SEO techniques and methods. With the improvement of search engine technology and the differences and changes in search engine internal rules, the best SEO effect can be achieved by lining up and adjusting some basic SEO methods. The so-called "the secret of application lies in one's heart" does not exist in absolutely theoretical and dogmatic SEO, because SEO is just a marketing tool, not a technical formula. All marketing methods are about seeking success through change. Using different processes for different websites must be combined with different measures.

In the first step, we have determined the SEO positioning of the website, so we must use all reasonable means and cooperate cleverly around our goal to achieve the best optimization effect, rather than using brute force on one part or pursuing one part relentlessly. On the one hand, we will encounter development bottlenecks and make our efforts ineffective. On the other hand, focusing on one aspect can easily give people the suspicion of "over-optimization", and from the perspective of search engines, there is a great possibility of being put on the cheating "blacklist".

Therefore, in the process of SEO, the screening and combination of means requires a lot of knowledge and skills, and of course it also runs through the SEOers' comprehensive understanding of the rules and the predictive judgments made based on the rules.

Here we focus on describing the overall SEO ideas and process steps of large business websites and the relevant means of looking at SEO in each process step:

1: Strive for a large number of page inclusions. Striving for a large number of page inclusions is a must for large commercial websites. Through the inclusion of a large number of pages, the coverage of keywords can be spread in the search engine's index records, thereby achieving a higher chance of page exposure in the search engine. When the page coverage reaches a certain level, and then looking at the keyword traffic of the website, you will find that thousands of uncommon keywords and some special targeted advanced searches only reach each page of the website. Although the traffic of each of these words is not as good as that of a popular keyword, the collection of thousands of them cannot be compared with that of a popular keyword. Let's take a simple example: if the daily search volume for a popular keyword "stored procedure page flipping" [this keyword once became a keyword with a daily traffic of millions on Google] is 1 million, then what is the probability of your website appearing in the results? How long can the good ranking last? Once these discounts are taken, how much traffic can be brought to the website? Here we assume that it can bring in a full traffic of 1 million [which is absolutely impossible in reality]. Do we know how many keyword searches other than these popular keywords there are in search engines? According to incomplete statistics, Google's daily request volume is about 300 million, and the keyword processing volume is about 150 million. There are only 3 or 5 popular keywords in a specific industry every day.