16 data application analysis platforms to help you improve your operational capabilities

An excellent operator needs to have a lot of knowledge and abilities, and understand many commonly used tools in operations. Today, follow the editor of Qinggua Media to see what data analysis platforms are available.

The essence of data-driven operation: It is actually an operation on users, and data is just a way to reflect user behavior .

The purpose of data-driven operations is to understand the form of the product, including user groups and product operation status; secondly, to tap into users' potential needs; to solve users' problems through product optimization and improve user experience .

Operations personnel in the team need to have some basic data operations skills:

· Chart processing capability: Create trend charts, distribution charts, pivot tables, two-dimensional cross charts, etc. for specific application scenarios;

· Ability to read charts: discover anomalies related to operations from reports related to your business, and be able to reasonably explain data fluctuations through analysis;

· Ability to segment users: Segment users into groups based on reasonable dimensions and conduct targeted and refined operations;

· Operation monitoring ability: Ability to design and create simple monitoring tables, embed pages for monitoring, and control the operation rhythm;

· Ability to write simple SQL: SQL is a structured database query language. After operators understand SQL, they can query and extract the content they are interested in at any time, improving the efficiency of query and analysis; (I learned a little bit about SQL last week, which was very interesting~~~)

· Ability to analyze and summarize: Ability to summarize the effects of specific operational activities, understand the analysis reports of data analysts, and preferably be able to put forward your own suggestions and opinions.

In this issue, we recommend some data application analysis platforms for you. You can get a macro understanding of the market trends of the Internet and various fields, and you can also use some of the data analysis tools to help you make beautiful data analysis reports.

Internet data :

iResearch

The Internet data information aggregation platform is the first new economy portal in China. It provides a wealth of industry information, data, reports, expert opinions, high-level interviews, industry databases and other comprehensive and in-depth industry services in the Internet and related fields. It analyzes industry development models and market trends from multiple angles, presents the real path of industrial development, and thus promotes the rapid, stable and orderly development of the industry.

Website: http://www.iresearch.cn/

199IT

Focus on Internet data research, Internet data survey, IT data analysis, Internet consulting agency data, and Internet authoritative organizations.

Website: http://www.199it.com/

China Statistics Network

It is the earliest big data learning website in China, covering data operations , data platforms, big data technology, data analysis, data mining, industry trends and other content. It is a good platform for data learning and communication.

Website: http://www.itongji.cn/

China Internet Data Platform

Here you can learn about the macro development status and market structure of China's Internet and its sub-sectors; understand the access situation and user characteristics of yourself and your competitors; understand the Internet behavior characteristics of specific groups of people; and develop an online advertising plan platform operation model.

Website: http://cnidp.cn/

Analysys

We are committed to using big data analysis technology to provide enterprises with product services such as digital user profiling and competition analysis to assist in product operations; and through the operation and management of enterprise digital user assets, we help enterprises increase revenue, save costs, improve efficiency and avoid risks.

Website: https://www.analysys.cn/

Website & APP data analysis :

Baidu Statistics

Baidu has launched a free professional website traffic analysis tool that can tell users how visitors find and browse your website and what they do on the website, which helps us improve the user experience on the website. In addition, Baidu Statistics also provides dozens of graphical reports to track visitors' behavior paths throughout the entire process.

Functions : trend analysis, source analysis, page analysis, visitor analysis, custom analysis and other statistical analysis services.

Website: https://tongji.baidu.com/web/welcome/login

Alexa

Alexa is a website ranking query tool . You can easily check the ranking of a website on Alexa, including overall ranking and category ranking. It is also a relatively authoritative website visit evaluation indicator. If you want to cooperate with other website platforms in traffic exchange, you can directly refer to the data of the other party's website on Alexa.

Website: http://www.alexa.cn/

App Annie

It is a mobile application data tracking, market analysis and App ranking query tool that can help product operators understand the various business data of the application in real time. Through App Annie, you can view detailed ranking charts of apps, historical ranking changes, and recommendations. Additionally, you can track the ups and downs of your apps on an hourly basis across every app store , country, and category. Using the free analysis function of App Annie Analystics, you can also automatically obtain data such as app downloads, revenue, and rankings, and generate visual charts to facilitate operators to track various data of the app.

Website : https://www.appannie.com/cn/

ASO100

A professional domestic mobile application data analysis platform, covering both App Store and Google Play platforms, providing multi-dimensional data of iOS and Android application markets , ASO and ASM optimization service tools, practical cases such as ASO, ASM, Search Ads, as well as technical information and data reports .

Functions : real-time app ranking, ASO analysis, comment tracking , competitor comparison, user reviews, etc.

Website: http://aso100.com/

Cool Transmission

The APP release and monitoring platform provides developers with one-stop APP release and market monitoring services. Using Kuchuan, you can publish your APP to more than 30 app stores in one stop, and monitor the market ranking, download volume and other data of your own APP and competing APP in mainstream software stores.

Function: one-stop publishing, one-stop monitoring, one-stop promotion , one-stop learning

Website: http://www.kuchuan.com/

Friends

The world's leading third-party global data service provider. It has real-time updated global data resources, a portrait system of 700 million real active consumers, powerful data technology and leading algorithm capabilities. It is the largest mobile application statistics and analysis platform in China. It can help mobile application operators count and analyze traffic sources, product retention data, user attributes and behavior data, etc., so that product developers and operators can use the data to make decisions on products, operations, and promotion strategies .

Function : Statistical analysis, operation tools , industry data solutions

Website: http://www.umeng.com/

Trend analysis tools :

Baidu Index

Baidu Index is an Internet trend statistical analysis tool that can study keyword search trends, gain insights into changes in Internet users' needs, monitor media sentiment trends, and identify digital consumer characteristics; it can also analyze market characteristics from an industry perspective. At the same time, you can also use it for competitor tracking, audience analysis, communication effect query , etc.

Function : search index, demand map, public opinion insight , crowd portrait

Website: https://zhishu.baidu.com/

Online survey tool: Golden Data

Golden Data is an online form tool that is available to everyone, such as questionnaires, customer registration, feedback, event registration, online orders , etc. After designing the form with Golden Data, a unique form link and QR code will be generated, which can be published to social platforms such as QQ, WeChat and Weibo. The data collected by the form will be given a corresponding data report in the Golden Data background, and the data details can be viewed on the data page!

Website: https://jinshuju.net/

Hot word analysis tool: Tuyue

A text hot word analysis software that can extract word frequency and perform weight analysis on loaded text or links pointing to text content. The system can output word cloud charts based on hot word frequency and hot word weight.

Four modes : standard mode, WeChat mode, map mode and export EXCEL mode.

Website: http://www.picdata.cn/

· New media platform statistics: New List

Xinbang mainly does data statistics and ranking analysis on new media platforms, as well as pays attention to industry news. As China's earliest third-party agency providing content data value assessment for WeChat public accounts , Xinbang has reviewed more than 10 million WeChat public accounts . As of February 2017, it has implemented daily regular monitoring of more than 350,000 influential and outstanding accounts.

Website: https://www.newrank.cn/

Visualization tool: BDP Personal Edition

In BDP, data from third-party platforms such as Baidu Statistics, CNZZ , WeChat official accounts, Toutiao, Umeng, and indexes can all be accessed as data sources. This not only allows you to view the data in a unified manner, but also allows the data to be updated in real time.

Function: BDP provides data access, data processing, visual analysis, report display , etc.

BDP Features:

1. Simple and easy to use, you only need to drag and drop basic data to analyze, and you can generate various forms of data charts by dragging.

2. Cool charts. The charts generated by BDP drag and drop are very good. There are dozens of good-looking chart types, which are very suitable for making data reports, such as: keyword cloud chart, bubble map, funnel chart, tree chart, comparative bar chart, etc.

3. Data is updated in real time. All data sources required in many tasks are connected to BDP. Data and chart results are updated in real time.

Website: https://me.bdp.cn/home.html