Do you think all those apps that once dominated the circle of friends are dead?
|
Are those products that went viral on WeChat Moments in 2015 still alive? Explain their current situation one by one. ▍Product Name Xiaokaxiu——Life is like a play, it all depends on acting skills ▍Current daily activity estimates 1 million level ▍Current App Store ranking No. 30 in the entertainment list and No. 267 in the overall list ▍Product gameplay Lip sync and watch hilarious videos ▍Product Interpretation The value of short videos lies in the value of the content itself and the value of giving users a sense of self-satisfaction. Although the content of Xiaokaxiu is interesting, most of the content is repetitive, so it provides the latter value. The advantage of the product itself lies in the low shooting cost, the media such as Sina Weibo providing a dissemination platform, the extremely fast dissemination speed and the coverage of a large number of celebrity resources, which can easily mobilize the activity of users. The highlight of the product is that the content it provides is funny and interesting, but at the same time, there are obvious bottlenecks, and the expansion of scenes is not very effective (adding more interactive props, etc.). How to solve user aesthetic fatigue and improve retention are the issues that the product should think about and solve next. ▍Product Name Keep — Mobile Fitness Coach ▍Current daily activity estimates 1 million level ▍Current App Store ranking 3rd on the health and fitness list, 93rd on the overall list ▍Product gameplay Follow the video to exercise, satisfying users with 0-70 points requirements for body shape ▍Product Interpretation The popularity of Keep does have certain historical factors. China has now become the second most obese country after the United States, with the number of obese people rising year by year. Keep's user positioning is very clear: for users with body requirements of 0-70 points, that is: simple weight loss and fat reduction, or shaping of a certain part of the body, hoping that they can look better in clothes, because users with precise goals after 70 points need more customized products rather than standardized solutions. The interesting thing about Keep is that it makes courses into a game to attract users and slow down churn, while relying on user operations and social communication to stimulate new users to join. Many of Keep's product details are very good. Guiding users to check in and share, accurately quantifying calories, guiding users to make periodic plans, etc. have won this product a good reputation. Keep's imagination of profitability is very natural. After exercising, users will have consumption needs, including sports equipment, fitness equipment, and even food, etc. In the future, it may fall into the two major profit models of e-commerce and O2O. Today, Keep's ranking in the AppStore has gradually stabilized in the Top 5 under the "Health and Fitness" category, and its performance in 2015 was quite impressive. ▍Product Name Yingke - a real-time interactive mobile live broadcast platform for all ▍Current daily activity estimates 500,000 level ▍Current App Store ranking Ranked 1st in social ranking and 1st in overall ranking ▍Product gameplay Individuals can live broadcast by picking up their mobile phones, watching TV programs and entertainment competitions live ▍Product Interpretation It was launched in May 2015 and became a hit in the market in 2016. It was once considered "a must-try application for product managers who follow trends". It currently ranks first in the "social" ranking of the App Store, ignoring various old applications from BAT. Yingke’s product is positioned as a real-time interactive mobile live broadcast platform. Its entry point is that many contents nowadays cannot be realized in real time, and it hopes to shape this real-time nature into a new “self-media”. The highlight of Yingke is that its entire user base is young enough, there are not too many celebrities, the entire live broadcast community is very popular, and the content is all-encompassing. Do you think eating, sleeping, fitness, and chatting are boring? This has become the most popular live chat method among young people. This type of application can be extended to entertainment, media, and even e-commerce in the future, and has unlimited potential. ▍Overview of mobile video market Thanks to the new video social media, the user scale in the video field is extremely large and the user penetration rate is high. After 2015, when everyone gradually came to believe that the short video market had entered a red ocean and that any entrant into the market easily would be doomed to failure, these video apps found a completely new way to play, quickly crossed the daily active user threshold, and successfully survived. Xiaohongshu, a new online shopping platform: a new generation of shopping tool ▍Product Name Xiaohongshu - a platform for overseas shopping that started as a community ▍Current daily activity estimates 3 million level ▍Current App Store ranking 10th on the shopping list, 150th on the overall list ▍Product gameplay I shop, shop, shop. Even though I stay at home, it seems like thousands of people are helping me try out the products. ▍Product interpretation I really can’t help but say that this is a product with certain historical significance. It is not a department store nor a specialty store. It is simply the “buyer’s store” that every girl dreams of, but all this can be done on a mobile phone. If you want to ask why it can rise, there are three main reasons: First, start with the community and accumulate a lot of high-quality reputation. Just like reviews, high-quality reviews from real users are simply a killer weapon to improve user retention and conversion. Second, the action of product selection is POI-ized (data structuring). Every SKU purchased is endorsed by a large number of user behaviors, and it is difficult for it to be unpopular after it is launched. Third, the extremely high monthly user opening frequency and average usage time of e-commerce products mean that the core of personalized recommendations is not just the algorithm. The more complex the user behavior and the longer the user spends on the product, the more accurate the recommendation will be. In this regard, Xiaohongshu's experience is still improving. With its community genes and e-commerce weapons, Xiaohongshu stood out among Internet products in 2015. ▍Overview of the cross-border e-commerce market According to a survey report by iResearch, China's cross-border e-commerce transaction volume reached 3.75 trillion yuan in 2014. The penetration rate of cross-border e-commerce reached 14.2%. Policy support, reduced logistics costs and improved services, standardization of customs clearance procedures and e-commerce's control over purchasing terminals have further shortened the circulation chain of overseas shopping, and cross-border import e-commerce will enter a high-speed development channel. The cake is so big, who can have just one bite? Another masterpiece from the Facemo team: teach you how to use the camera▍Product name Faceu - Face-changing for everyone ▍Current daily activity estimate 2 million level ▍Current App Store ranking 6th in Photography and Video, 124th in the Overall ▍Product gameplay Add dynamic stickers to the camera, from funny photos to cute photos, everyone can change their face ▍Product Interpretation Finally, I bring you a "phenomenal" application. Do you still remember the cute Face that went viral on WeChat Moments in 2014? In January this year, Faceu, created by the same team, once again topped the App Store. This operation-oriented product is a case worth studying. The rapid execution of three key points made Faceu popular: The first key point was to quickly identify opinion leaders to drive the activity of target users. At that time, the partners included entertainment media such as Hunan TV, which won the favor of many female users. The second key point is to determine the promotion strategy and constantly adjust the promotion combination. In the initial promotion, the combination of idol stars + Internet celebrities + marketing promoters quickly set off a wave of dissemination. The third key point is to come up with promotional topics based on the data analysis obtained from the previous two points, create secondary momentum, and amplify the influence. This part is equivalent to refined operations. The genes of a tool product have destined Faceu to lack an efficient profit model. Although it is also seeking community transformation, the extremely low user retention rate of such products also determines the ceiling of the product. ▍Product Name Trendy Selfie - A selfie tool with movie-like texture ▍Current daily activity estimate 5 million level ▍Current App Store ranking 5th in Photography and Video, 771st in the Overall ▍Product gameplay Movie-level filters, take European and American style photos at will ▍Product Analysis The post-00s are surprisingly active in this product field. On Meipai, a product from the same team, the activity of post-00s users is three times that of post-90s users and five times that of post-80s users. The field of picture social networking has always been a field that can inspire considerable imagination. The advantage of trendy selfies is that they allow those high-end young users who like European and American style and movie-themed movies to experience extremely low usage costs. Various ready-made celebrity poses allow users to easily create their own style. In the future, we may focus on exploring younger markets to extend the life of tool products. ▍User characteristics of the photography and videography industry The mobile photography and videography market covers a wide range, but whether it is picture beautification, camera or album picture management applications, the groups involved are extremely young. "Love to show off appearance" and "making friends based on faces" are probably a common feature of young groups. Conclusion In fact, the market in 2015 is far from saturated. In addition to the products mentioned above, there are many products that are constantly emerging. In the video category, products such as Huajiao and Panda TV are also catching up; in the e-commerce products, Alibaba's second-hand trading platform Xianyu is also making new attempts to transform from e-commerce to community; the face-scanning social networking "Tantan" has also exceeded the million-level with its new and fun social form. These products that can quickly grasp the tastes and needs of young people still have a bright future. After looking at the seven products, we can basically have an expected judgment on the market in 2016. From the perspective of the products themselves, it is just as what Chanyouji product manager Chunyin said: if the product can maintain a stable daily active user base of 200,000, it will have a chance to reach 500,000, thus increasing its chances of survival. At the same time, video is a major trend. For user groups such as beautiful otakus, live streaming, and overseas shopping, we can try to explore more ways to play. ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
>>: How to become a qualified information flow advertising optimizer?
Recommend
6000 words to explain the underlying logic of operations
I believe that many of my friends will feel that ...
How to track information flow advertising conversion data?
This is a text that introduces the tool from a te...
How much does it cost to find an African to record a birthday blessing video?
In recent days, photos and videos of African blac...
Is 9.9 yuan marketing profitable?
There are products priced at 9.9 yuan on many e-c...
How much does it cost to renovate a second-hand house in Lanzhou? How much does it cost per square meter to renovate an old house?
Unlike new houses, second-hand houses require mor...
What are the methods and means for new media operations to attract new users?
For new media operations , attracting new users n...
Which province in Nanjing: To do ranking optimization, it is more appropriate to choose the right SEO outsourcing company than to do it yourself
Today, many industries are lamenting the cold sna...
Maoming Mini Program Development Company, how much does it cost to develop a catering mini program?
In order to better penetrate into various industr...
Tips for using the URL displayed in Baidu search promotion!
Tips for using display URL The display URL is the...
How to do the preliminary promotion for a newly launched WeChat Mini Program? How to promote WeChat Mini Program?
How to do the preliminary promotion for a newly l...
Loudi SEO Training: Is it easy to do SEO external links? How to control the quality of external links?
In SEO, external links are generally difficult to...
The cost of information flow promotion decreased by 54%, but the conversion rate increased by 200%. How was it done?
In the process of information flow advertising , ...
Kuaishou’s live broadcasts have gained a lot of popularity. How to increase the popularity of Kuaishou’s live broadcasts?
Professional Douyin and Kuaishou likes-boosting p...
How to conduct user behavior analysis? What is the value?
Many people may not know that the meaning of the ...
How to operate CPD delivery? There are these processes!
We have learned about the delivery of CPD before,...