Wenshan SEO Training: What is the usual process of SEO optimization? What are the stages?

1. Keyword mining (also called keyword precise positioning)

It is the most important part of SEO optimization . Keyword mining includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword reasonable layout, and keyword ranking prediction analysis.

2. Website structure analysis

A URL structure that conforms to the crawler technology preferences of Baidu search engine is beneficial to SEO optimization. Website structure analysis includes: eliminating poor website structure design, performing tree structure file name structure, website navigation and link optimization.

3. Website navigation bar and page optimization

SEO is not only about making the homepage have a good ranking in the search engine, but more importantly, it is about making every page of the website generate traffic.

4. Reasonable layout of content publishing and connection

Baidu search engine likes to have periodic website content upgrades, so a reasonable arrangement of website content release schedule is one of the important ways of SEO optimization. Link layout chemically connects all the URLs together, allowing search engines to understand the importance and keywords of each page. The reference for implementation is the keyword layout in the first point. The friendship link war also started at this time.

5. Communicate with search engines and submit unindexed websites to various search engine login channels

Look at the expected results of SEO in the Baidu search engine, based on site: website administrators' website domain name, and understand the Baidu inclusion and update status of the website. According to domain:webmasters' website domain name or link:webmasters' website domain name, you can understand the backlink situation of the website. To better communicate with the search engine, it is recommended to use the Google Administrator tool.

6. Create a sitmap SiteMap

According to the website structure of the website, create a sitmap to make the website of website owners more friendly to Baidu search engine. Allow Baidu search engine to access all web pages and channel columns on all websites through SiteMap.

It is best to have two siteMaps, one set is convenient for consumers to quickly search for website information (html format), and the other set is convenient for search engines to know the update frequency, updates, and page weight of the website (xml format). The sitemap created should be consistent with the details of the website owners' URLs.

7. High-quality friendly links

Establishing high-quality friendly links is a very important difficulty for SEO optimization, as it can optimize the PR value of the website and the upgrade rate of the website.

8. Website browsing analysis

Website traffic analysis can guide the next step of SEO strategy from the perspective of SEO effect. It can also provide guidance for optimizing the customer experience of the website. For traffic statistics tools, it is recommended to use the analysis tool Google Analytics and the Baidu search data statistics analysis tool.